{"product_id":"bill-lewis-mr-12-crankbait-deep-diving-12-ft-bass-lure-rayburn-red-craw","title":"Bill Lewis MR-12 Crankbait | Deep-Diving 12 ft Bass Lure — Rayburn Red Craw","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe Bill Lewis MR-12 Crankbait is the deeper-diving sibling in the MR series, built to reach bass holding on mid-range structure. Created with Elite Series pro Mark Daniel Jr, it targets fish that suspend or nest near deeper cover by reaching roughly 12 feet and beyond. Its balanced buoyancy and crafted lip give you a controlled pause that can encourage a bite in cover-rich water.\u003c\/p\u003e\n\u003ch3\u003eSmart design and action\u003c\/h3\u003e\n\u003cp\u003eThe MR-12 features a compact, broad-sided body and tapered tail that drive a powerful vibration and a tight wiggle. The flat sides improve speed vibes on fast retrieves, while the shaped lip enhances toughness and reduces snag potential. When you pause, the lure slowly rises, inviting another look from bass.\u003c\/p\u003e\n\u003ch3\u003eRealism and durability\u003c\/h3\u003e\n\u003cp\u003eFinishes are enhanced with 3D gill rakers and 3D eyes for a convincing look, while premium treble hooks ensure steady hookups. The lure’s paint schemes, including hand-picked MDJ colors, are designed to stand out in varied light and water conditions.\u003c\/p\u003e\n\u003ch3\u003eWhat this lure brings to your tackle box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDepth capability to about 12 feet with near-neutral buoyancy for a slow pause rise\u003c\/li\u003e\n\u003cli\u003eCompact profile, extreme vibration, and tight wiggling action for covering mid-range structure\u003c\/li\u003e\n\u003cli\u003eDurable molded lip and rugged construction for repeated casts and long days on the water\u003c\/li\u003e\n\u003cli\u003eRealistic detailing and high-visibility finishes to tempt bass in challenging water\u003c\/li\u003e\n\u003cli\u003eReady-to-fish with sticky-sharp Mustad Triple Grip treble hooks for confident hookups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal scenarios and usage tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTarget bass holding on deeper brush, boulders, or drop-offs where the lure can reach about 12 ft\u003c\/li\u003e\n\u003cli\u003eUse rip-and-pause retrieves, slow stops, and varied cadences to trigger bites in mid-range water\u003c\/li\u003e\n\u003cli\u003ePair with lighter fluorocarbon lines to maximize depth control and casting performance\u003c\/li\u003e\n\u003cli\u003eExplore color options like Rayburn Red Craw and other MDJ selections to suit water clarity and lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnglers often pair the MR-12 with varying tackle setups to match conditions. A lighter fluorocarbon line helps maintain depth on long casts, while a moderate pace reel keeps the lure in the target zone. For tougher days, trying multiple MDJ finishes may reveal what fish respond to in your lake.\u003c\/p\u003e\n\u003ch3\u003eWhy it matters\u003c\/h3\u003e\n\u003cp\u003eWith its combination of depth, action, realistic look, and sharp hooks, the MR-12 offers a premium option for anglers chasing deeper bass without sacrificing realism or durability. It can be a versatile addition to mid-range water strategies and a wide range of freshwater conditions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the MR-12 stand out among deep-diving crankbaits?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A compact profile, 12 ft depth, 3D detailing, and a tight wobble that works well around mid-range structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which colors or finishes should I start with?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: MDJ-selected finishes, including Rayburn Red Craw, help adapt to different light and water conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bill Lewis","offers":[{"title":"Default Title","offer_id":42103138058320,"sku":"B09P4D32WY","price":46.86,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/9645\/8576\/files\/bill-lewis-mr-12-deep-diving-crankbait.jpg?v=1772136912","url":"https:\/\/canadawildco.com\/products\/bill-lewis-mr-12-crankbait-deep-diving-12-ft-bass-lure-rayburn-red-craw","provider":"Canada WildCo. | Hunting Gear, Fishing Equipment \u0026 Outdoor Essentials for the Canadian Wild","version":"1.0","type":"link"}