{"product_id":"bill-lewis-mr-12-crankbait-deep-diving-12ft-floater-for-bass-mdj-series","title":"Bill Lewis MR-12 Crankbait — Deep-Diving 12ft Floater for Bass (MDJ Series)","description":"\u003ch2\u003eDeep-water bass lure with unbeatable depth reach\u003c\/h2\u003e\n\u003cp\u003eMeet the Bill Lewis MR-12 Crankbait, the deep-diving partner designed to reveal bass holding in the deeper mid-ranges. Built in collaboration with Mark Daniel Jr., it targets fish lurking around brush, rocky cover, and other underwater structure. At 2-1\/2 inches long and 3\/4 oz, this compact lure casts like a missile and dives to roughly 12 feet, giving you access to bass that stay out of easy reach.\u003c\/p\u003e\n\u003cp\u003eInside, an efficient weight-transfer system shifts mass to optimize casting distance and retrieve feel. The flat sides and tapered tail generate a strong, pulsating vibration that players can feel through the rod, while the balanced, near-neutral buoyancy lets the lure rise slowly on pause—perfect for triggering reaction bites at depth.\u003c\/p\u003e\n\u003ch3\u003eRealism that helps you fool wary bass\u003c\/h3\u003e\n\u003cp\u003eThe MR-12 doesn't rely on color alone: it features a realistic finish, with 3D gill plates and 3D eyes that catch light and flash across the water. The lifelike paint schemes are selected by MDJ himself, giving you color options tuned for deeper-water or structure-heavy presentations. Each lure arrives with sharp Mustad Triple Grip treble hooks for reliable hookups when a bass comes to inspect the plug.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDepth and buoyancy: dives to ~12 ft with steady rise on pause for a natural action\u003c\/li\u003e\n\u003cli\u003eAction: compact body, flat sides, and a tapered tail create pronounced vibration and tight wiggle\u003c\/li\u003e\n\u003cli\u003eDurability: mold-lip design and premium hardware for tough brush and cover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to fish the MR-12 for best results\u003c\/h3\u003e\n\u003cp\u003eFor targeting deeper bass, pair the MR-12 with lighter fluorocarbon lines to maximize casting distance and maintain feel. Use rip-and-pause retrieves or steady cranking to coax bites when bass are holding near mid-depth structures. Experiment with pauses to let the lure rise and draw attention from sunken cover.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal conditions: clear to stained water with visible depth changes\u003c\/li\u003e\n\u003cli\u003eTips: vary speed, add pauses, and test different MDJ color options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith its premium finishes, deep-diving capability, and proven Bill Lewis pedigree, the MR-12 offers a credible, action-forward option for anglers seeking to probe bass where they hold—the deeper mid-range. It won’t promise bites, but it can help you explore new depths with confidence.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the Bill Lewis MR-12 Crankbait effective for deep bass fishing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dives to about 12 ft with near-neutral buoyancy and a strong vibration that signals to bass near mid-depth structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I retrieve the MR-12 to maximize action?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use rip-and-pause or steady cranks with lighter fluorocarbon lines to maintain feel and trigger bites at depth.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bill Lewis","offers":[{"title":"Default Title","offer_id":42110379491408,"sku":"B0CR4GL2GT","price":43.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/9645\/8576\/files\/bill-lewis-mr-12-deep-diving-crankbait-12ft.jpg?v=1772519987","url":"https:\/\/canadawildco.com\/products\/bill-lewis-mr-12-crankbait-deep-diving-12ft-floater-for-bass-mdj-series","provider":"Canada WildCo. | Hunting Gear, Fishing Equipment \u0026 Outdoor Essentials for the Canadian Wild","version":"1.0","type":"link"}