{"product_id":"bill-lewis-mr-12-deep-diver-crankbait-3-4-oz-12-ft-bass-lure-for-freshwater","title":"Bill Lewis MR-12 Deep-Diver Crankbait | 3\/4 oz, 12 ft Bass Lure for Freshwater","description":"\u003ch2\u003eDeep-water versatility with the MR-12\u003c\/h2\u003e\n\u003cp\u003eThe Bill Lewis MR-12 Crankbait is the deep-diving sibling of the MR line, crafted to tempt bass holding near deeper structure. Developed in collaboration with Elite Series pro Mark Daniel Jr, this lure blends precise casting with a life-like profile to spark interest in mid-range hideouts such as brush, rocks, and ledges. Its design supports confident performances under a variety of water conditions, offering anglers a credible option when mid-range depth is a factor.\u003c\/p\u003e\n\u003cp\u003eWhen the situation calls for depth, the MR-12 delivers a deliberate plunge to around 12 feet and then a measured rise on the pause. Its compact, broad-sided body, paired with a flat profile, generates a strong vibration and a tight wobble that bass can notice from a distance. The lure’s buoyancy sits near neutral, so pauses become inviting opportunities rather than dead times, helping you refine your retrieve and stay in the strike zone longer.\u003c\/p\u003e\n\u003ch3\u003eKey design features that influence on-water performance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep-diving depth of about 12 feet with near-neutral buoyancy for a slow, tantalizing rise on pause\u003c\/li\u003e\n  \u003cli\u003eInternal weight transfer system to support precise casting and stable tracking in inline retrieves\u003c\/li\u003e\n  \u003cli\u003eFlat-sided, compact body with a tapered tail to maximize wobble and speed feel during rip-and-pause retrieves\u003c\/li\u003e\n  \u003cli\u003eRealistic finishes highlighted by 3D gill plates and 3D eyes for convincing on-water realism\u003c\/li\u003e\n  \u003cli\u003ePremium Mustad Triple Grip treble hooks for reliable hookups right out of the package\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOn-water behavior and sensory cues\u003c\/h3\u003e\n\u003cp\u003eLow-pitch knocking sounds accompany the vigorous action, adding audible allure that can entice cautious bass in clearer or stained water. Casts are built to cut through the air efficiently, even with lighter fluorocarbon lines, helping you reach deeper cover with confidence.\u003c\/p\u003e\n\u003ch3\u003eUsage ideas and color options\u003c\/h3\u003e\n\u003cp\u003eMDJ-curated color options offer a range of tones to align with water clarity and forage. Whether fishing near dull brush, rocky drops, or weed edges, the MR-12’s dive curve and buoyancy lend themselves to effective pause tactics and controlled retrieves. This is a lure you can experiment with, as the action is designed to respond to different speeds and pauses without losing its core appeal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTarget bass holding on brush, boulders, and ledges at depths near 12 feet\u003c\/li\u003e\n  \u003cli\u003eWorks across water conditions from clear to moderately stained with appropriate line choice\u003c\/li\u003e\n  \u003cli\u003eBest results often come from rip-and-pause or slow-roll retrieves to maximize vibration and realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith its blend of depth capability, realism, and dependable hardware, the MR-12 offers a versatile option for anglers chasing mid-range bass. While no lure can guarantee a bite, this model presents a credible opportunity to explore deeper habitats with confidence.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What sets the MR-12 apart for deep-water bass fishing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It dives to about 12 ft with balanced buoyancy and a tight wobble, designed for deep-cover bass around structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What retrieval technique works best with the MR-12?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Try a rip-and-pause or slow-rolling retrieve to maximize vibration and realism around mid-range cover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bill Lewis","offers":[{"title":"Default Title","offer_id":42115399647312,"sku":"B0CR4GV566","price":38.14,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/9645\/8576\/files\/bill-lewis-mr-12-deep-diver-crankbait.jpg?v=1772778605","url":"https:\/\/canadawildco.com\/products\/bill-lewis-mr-12-deep-diver-crankbait-3-4-oz-12-ft-bass-lure-for-freshwater","provider":"Canada WildCo. | Hunting Gear, Fishing Equipment \u0026 Outdoor Essentials for the Canadian Wild","version":"1.0","type":"link"}