{"product_id":"bill-lewis-scope-stik-120-sinking-jerkbait-7ft-long-purple-nurple-mustad-ultrapoint-hooks","title":"Bill Lewis Scope-Stik 120 Sinking Jerkbait — 7ft+ Long, Purple NURPLE, Mustad UltraPoint Hooks","description":"\u003cp\u003eThe Scope-Stik 120 Sinking Jerkbait is built with modern anglers in mind, including those who rely on forward-facing sonar to scout structure and anticipate takes. The lure's profile features pronounced flattened sides that catch water and light from different angles, creating a subtle sideways flash as it glides. A distinctive lip design makes the bait dip and flash to the side, producing a visual wink that screens well and translates to a natural, mimicked fleeing prey in real water. This model is over seven feet long in its scope, giving you a generous platform to work with across water columns. The Purple NURPLE colorway, along with other forage-inspired tones, is chosen to match common prey species in varied conditions, helping you present a believable target in both clear and stained water. The combination of a life-like silhouette and thoughtful color design aims to improve your chances across seasons and lakes.\u003c\/p\u003e\n\n\u003ch3\u003eDesign that reads on screen and on water\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFlattened sides provide visible lateral flash on screen and in water\u003c\/li\u003e\n  \u003cli\u003eLip drives sideways flash for a dramatic on-screen cue and natural water presentation\u003c\/li\u003e\n  \u003cli\u003eTwo length options, 120mm and 100mm, help target mid to deeper depths\u003c\/li\u003e\n  \u003cli\u003eSinking action keeps the lure in the strike zone longer when paused or jerked\u003c\/li\u003e\n  \u003cli\u003ePremium Mustad UltraPoint Triple Grip hooks ensure stronger, more reliable hookups\u003c\/li\u003e\n  \u003cli\u003eRugged construction resists wear in demanding freshwater and saltwater sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLong casting is aided by a smooth transitioning cast-weight that makes long, accurate casts easier, while the overall balance supports a range of retrieves from slow to aggressive. The Scope-Stik’s design reflects Bill Lewis’s half-century of lure-making know-how, blending traditional craftsmanship with modern tuning to deliver consistent water action without promising results in every cast.\u003c\/p\u003e\n\n\u003ch3\u003eHow to fish it effectively\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTry steady retrieves to steady the lure’s glide and depth control\u003c\/li\u003e\n  \u003cli\u003eAdd occasional jerks for erratic action, then pause to provoke reaction bites\u003c\/li\u003e\n  \u003cli\u003eExperiment with color and depth; use the Purple NURPLE shade as a baseline in stained water\u003c\/li\u003e\n  \u003cli\u003eUse with forward-facing sonar to locate depth and fish response for optimal timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you fish freshwater lakes, rivers, or saltwater bays, the Scope-Stik 120 offers a flexible option to broaden your tackle set. It reads well on screen and in real water, supporting a range of tactics while staying durable and ready for the next trip. Consider this lure as a possibility to test when your current patterns stall, and gauge how water, light, and fish behavior impact the action you see and feel on every retrieve.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What depths is the Bill Lewis Scope-Stik 120 designed to reach?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A sinking jerkbait designed for mid to deep water; available in 120mm and 100mm lengths with various retrievals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What retrieval techniques work best with the Scope-Stik 120?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Steady retrieves, erratic jerks, or pauses can elicit bites; the lure responds to different tempos.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bill Lewis","offers":[{"title":"Default Title","offer_id":42098090410064,"sku":"B0CHMZB2VX","price":51.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/9645\/8576\/files\/bill-lewis-scope-stik-120-sinking-jerkbait.jpg?v=1771917857","url":"https:\/\/canadawildco.com\/products\/bill-lewis-scope-stik-120-sinking-jerkbait-7ft-long-purple-nurple-mustad-ultrapoint-hooks","provider":"Canada WildCo. | Hunting Gear, Fishing Equipment \u0026 Outdoor Essentials for the Canadian Wild","version":"1.0","type":"link"}