Realistic Wounded-Bait Action for Freshwater Anglers This Brad's BS Fishtales Cut Plug presents a compact 2 inch lure designed to swim with lifelike wounded bait fish motion. Sold as an unrigged 2-pack, it offers flexibility to set up exactly how you prefer, whether you...

OverviewThe Halco Laser Pro 190Xdd-H57 baitfish lure is a widely respected tool for bluewater trolling. Its proven design combines durable construction with practical performance, helping anglers cover water efficiently while maintaining steady lure action across varied conditions. This lure is built to endure long...

Unlock deer appeal with Swagger Big & J Deer-Dig-It Mineral Powder Swagger Big & J Deer-Dig-It Mineral Powder is a sodium-rich attractant designed to draw deer in and keep them returning to proven spots. This 4.5 lb powder combines a sodium-centric base with a...

Meet the Nomad Design Gypsy Back Slide Jig, a versatile lure designed to adapt to a wide range of fishing conditions. The classic teardrop shape paired with a back slide action lets you retrieve at slower to medium speeds, helping you explore both shallow...

Developed with input from America’s top anglers, the Spro Rkcrawler 50 Ozark Craw brings a refined crankbait experience to mid-depth fishing. The lure combines a familiar classic profile with a lively underwater action that feels responsive the moment you begin your retrieve. When pulled...

Meet the Spro RKCrawler 50 Spring Craw Designed with input from America’s top anglers, the Spro RKCrawler 50 Spring Craw delivers premium crankbait performance in a mid-depth package. The lure balances a classic silhouette with an action that feels alive at the end of...

Elevate Your Crankbait Game with the Spro Rkcrawler 50 Phantom Green From the shop floor to the water’s edge, Spro collaborates with America’s top anglers to design tackle that meets real-world demands. The Rkcrawler 50 Phantom Green embodies that dedication with a classic crankbait...

Realistic action that hooks the eye and the attention The Berkley Gulp! Alive! Jerk Shad Firetiger is designed to mimic a struggling baitfish with an erratic, darting motion. This movement creates visual interest and invites curious predators to investigate, particularly in conditions where visibility...

Overview The Ben Parker Magnum Flutter Spoon from Nichols Lures is a heavyweight trolling and casting lure that has become a staple on the tournament trail. With an 8in body and 3.5 oz weight, it presents a commanding profile designed to attract big offshore...

OverviewThe Nichols Lures 8FS5-35 Ben Parker Magnum Flutter Spoon is built for anglers chasing offshore giants. At 8 inches long and 3.5 ounces, this substantial spoon carries presence and vibration that command attention in murky water or clear blue seas alike. Its loud, unpredictable...

Overview The Ben Parker Magnum Flutter Spoon from Nichols Lures blends bold size with a dynamic action to stand out in offshore waters. At 8 inches long and weighing 3.5 ounces, this lure carves a substantial silhouette that helps it become a focal point...

The Ben Parker Magnum Flutter Spoon by Nichols Lures This heavyweight spoon has earned a place on many tournament trails thanks to bold presence and erratic darting action. At 8 inches long and weighing 3.5 ounces, it creates a substantial profile that can catch...

OverviewThe Halco LP190D#H79 Laser Pro 190 Bluewater Trolling Plug delivers offshore ready performance with a striking stripey finish. Halco's name is closely tied to quality and durability, a track record that spans decades and more than 70 exporting markets worldwide. This lure is built...

Efficient soft bait organization for every trip If you love fishing, you know how a well-organized tackle system can simplify a day on the water. The Berkley Soft Bait Binder 1490 is designed as an all-in-one solution to carry and store soft plastics, pliers,...

Pro-Cure Bloody Tuna Super Gel for Offshore Anglers This 8 ounce gel combines real dark tuna materials with tuna oil to create a thick, fish friendly attractant. The blend is designed to cling to baits and deliver scent and color where predators hunt. The...

Meet the Rapala Ike’s Custom Ink DT06 Penguin CrankbaitBuilt on the trusted Dives-To design, this lure blends classic performance with Ike Iaconelli’s signature edits. Its three standout traits work together to create a subtle, life-like presence below the surface.Muted color palette: Ike’s approach places...

Overview The Uncle Josh Sea Strip is a time-tested trailer bait designed to bring motion and texture to your lure setups. Each strip runs 5 1/4 inches in length with a slim 5/8 inch profile, making it a balanced addition to your jig, spoon,...

Real bait, real color, real attraction Pro-Cure Bad Azz Powder Dye 4 oz in Fire Orange Fluorescent blends a pure, concentrated powder with scents derived from real whole bait—not synthetic substitutes. The result is a color and aroma combination designed to be noticed by...

Overview Designed to deliver a confident, natural swimming action right out of the box, the Rapala Skitter Walk 08 Black Chartreuse Head lure is built for a distinct walking-the-dog cadence. Its balanced body and weighted tail help keep the lure upright and stable as...