Overview The Rapala X-Rap Twitchin' Mullet 08 Moss Back Shiner is a compact lure crafted to mimic a mullet in motion. Its slim profile and believable pattern make it a compelling option for anglers who value realistic movement and versatile performance in the water....

Premium Saltwater Lure for Surf Fishing The LUCKY CRAFT SW FlashMinnow 110 is a 4.5" suspending jerkbait designed for saltwater fishing along beaches, piers, and inshore zones. At 5/8 oz (16.5 g), it suspends slowly in the 1–2 ft (0.5 m) range, staying active...

OverviewThe Rapala X-Rap Twitchin' Mullet 08 Olive Green is a compact, hard-bodied lure designed to provoke aggressive strikes without overcomplicating your rig. Its olive green mullet pattern mirrors common forage and blends well with many freshwater habitats.Craft and ActionEngineered for the twitch-and-pause style, this...

Overview The River2Sea WPL130/19 Whopper Plopper delivers a bold topwater presence with a bright yellow head on a 5-inch profile. Weighing about 1 3/8 oz, it offers solid casting feel and dependable tracking on a steady retrieve, creating a pronounced surface wake and a...

Overview The Rapala X-Rap Long Cast 12 Glass Ghost is a purpose-built lure crafted to maximize casting distance while delivering a lifelike flash that draws predatory fish from cover. The Glass Ghost hue reflects light and mimics natural bait, offering visibility across clear and...

A standout freshwater lure with UV visibility Meet the Rapala Slab Rap 04 Pink Tiger UV, a freshwater fishing lure crafted to grab attention in a range of water conditions. The Pink Tiger colorway paired with UV-enhanced accents is designed to catch the eye...

Overview Meet the Rapala Slab Rap 04 Glow Tiger, a compact glow‑in‑the‑dark lure designed for freshwater anglers who value visibility and precise on‑water action. The Glow Tiger finish adds a luminous pop that shines in dim light, helping you track the lure’s path as...

Overview Meet the Rapala Slab Rap 05 Clown, a compact pink clown lure built for versatility on the water. Its balanced form and lively action are designed to adapt to a variety of fishing styles, from precise casts into pocket coves to steady retrieves...

Rapala Slab Rap 05 Gold Chrome a versatile minnow lure The Rapala Slab Rap 05 Gold Chrome is a compact lifelike minnow lure designed to entice a wide range of freshwater and brackish fish. Its slender profile and reflective finish mimic a fleeing baitfish,...

Overview Meet the Rapala Slab Rap 04 Glow Hot Perch (SLR04GHP), a glow-enhanced lure crafted for perch and similar freshwater targets. This one-size lure brings a luminous finish and a compact profile to help improve visibility in varied water conditions. Originating from China, it...

Damiki Vault 55 Holo Real Shad Blade Bait The Vault is a compact blade vibration lure designed to draw attention from bass and a wide range of other species. Its tiny profile works with a realistic holo shad finish and color patterns that mimic...

OverviewElevate your water coverage with the Duel Yo-Zuri Mag Darter in Bone. This 105mm lure presents a natural profile that works in salt and fresh water alike. Its magnetic weight transfer system helps you cast farther and with steady lines, even when wind pushes...

OverviewMeet the Duel Yo-Zuri Mag Darter F 125mm 5in Bone, a versatile lure designed to extend casting distance while delivering a crisp, natural darting action. Built with a Magnetic Weight Transfer System, this lure casts true and slices through wind, helping you cover water...

Overview The DEPS Bull Flat Creature 3.8in in Green Pumpkin is a soft, bluegill‑style lure designed to mimic a dying panfish as it sinks with a distinctive spiraling descent. Crafted with DEPS’ exclusive plastic, it remains soft yet durable and carries a crustacean scent...

Meet the GeeCrack Bellows Gill 3.8F #246 N Pro Blue The Bellows Gill is a standout among soft plastics, designed to invite deep inhalation from fish without signaling anything artificial. Its gill-shaped body and full-body rib design work together to deliver a lifelike feel,...

Versatile 4-Inch Sea Shad for a Wide Range of Saltwater Angling The Bass Assassin Sea Shad is a compact 4-inch lure built with a solid body that stands up to aggressive retrieves. Its distinctive paddle tail activates with a lifelike wag and a subtle...

Product Overview The Rapala Husky Magnum 25 Silver Blue Mackerel is a mid-size lure designed to deliver dependable presence in the water. Its silver blue mackerel finish catches light from varying angles, helping the lure stand out whether you’re casting from shore or trolling...

Overview The Yamamoto Gary Custom Baits 4in Fat Ika is designed for bass anglers who want a mid-depth option that casts smoothly and sinks quickly. Weighing roughly half an ounce with a 6-inch body, this lure targets the 10–20 foot zone where structure and...

Overview The Tsunami Talkin Pencil Popper 5\" XD Distance Lure is a floating topwater lure crafted to deliver a bold, surface-focused presentation. Its 5-inch profile creates a noticeable commotion on the water’s surface with a popping, splashing, and skittering action designed to grab the...

Storm WildEye Swim Shad 06 Pearl: A lifelike casting lure From the moment you handle the Storm WildEye Swim Shad 06 Pearl, you’ll notice the soft, hand-poured body that mimics the feel and flow of real prey. The internal lead head adds balanced weight...