Overview Discover the Thundermist Lure Company Stingnose Jigging Spoon in a compact 1 3/4 oz design. This genuine chrome plated lure catches the eye with bright reflections that move with the water, helping you differentiate it in a crowded tackle box. The body measures...

The Rapala Original Floater 11 in Firetiger is the lure that started it all, still revered as the go-to choice for many anglers. In the F11G model, this classic minnow-style bait delivers a wounded-minnow action that can spark a bite from gamefish across continents....

Timeless design with versatile action for rainbow trout The Rapala Original Floater 13 Rainbow Trout is a classic lure that many anglers reach for first. Its buoyant, hand-tuned body and lifelike minnow profile respond to every twitch and drift with a natural, wounded-minnow motion...

Elevated action with the Keitech FSI43-440 FAT Swing ImpactThe Fat Swing Impact 3.8-inch swimbait from Keitech redefines paddle tail performance. Built with Keitech's signature two-tone color injection and a blend of salted plastics, it aims for balanced weight distribution and a natural, versatile swim....

OverviewThe Rapala Original Floater 09 remains a trusted go-to for anglers who value consistent action and versatile presentation. Its buoyant balsa wood body supports a lifelike wounded-minnow wobble, while a gleaming gold finish catches light and mirrors the flash of a real baitfish. Designed...

Timeless versatility for a wide range of water conditions The Rapala Original Floater 05 remains a go-to choice for anglers who value dependable action right out of the box. With a wounded minnow vibe, the lure darts, glides, and settles with a natural silhouette...

Rapala Original Floater 07 Bleeding Hot Olive: a compact, versatile classic For decades, the Original Floater 07 has earned a place in many tackle boxes as a dependable all-rounder. The Bleeding Hot Olive finish adds contrast in various water colors, while the 2.75-inch length...

The Rapala Original Floater 09 in Firetiger is a legend that remains a trusted choice in many tackle boxes. Constructed from lightweight balsa wood and shaped to resemble a natural minnow, this lure delivers a lively wounded-minnow action that attracts attention across seasons and...

Smithwick Perfect 10 Pink Lemonade: a standout jerkbait Meet the Smithwick Perfect 10 Tackle in Pink Lemonade, a 5.5 inch lure weighing 5/8 oz. Designed to deliver engaging motion, this colorway blends visibility with a realistic silhouette to grab attention in varied water conditions....

OverviewThe Yamamoto 3.5-inch Zako Slim is a precision designed soft plastic crafted for finesse anglers who value subtlety and realism. Updated with a compact, streamlined profile and a proven lifelike action, this bait remains true to its Zako roots while offering versatile performance in...

The Yamamoto 3.5-inch Zako Slim is a precision-designed soft plastic built for finesse presentations on smaller chatterbaits and light tackle. Created with input from pro angler Brett Hite, this updated Zako Slim preserves a compact, tapered profile that moves with a natural side-to-side quiver,...

Yamamoto 3.5in Zako Slim — Green Pumpkin with Black/White The Yamamoto 3.5in Zako Slim is a precision-designed soft plastic crafted to pair with smaller blades and finesse rigs. Built with input from pro angler Brett Hite, this updated Zako preserves a compact profile while...

Discover the Yamamoto 3.5 Inch Zako Slim Fire Craw The 3.5 inch Zako Slim is a precision-designed soft plastic crafted to pair with smaller chatterbaits and finesse presentations. Built with the insights of pro angler Brett Hite, this version keeps a compact silhouette that...

Rapala Countdown 1/4 oz Gold Lure — Deep-Targeting Action The Rapala Countdown offers a compact, purposefully weighted profile designed to count down from cast to strike with a slow, controlled swim. In a gold finish, the lure catches light as you work it through...

OverviewDiscover the Rapala Countdown Fire Minnow, a time-tested freshwater lure engineered to help you reach fish at precise depths. Featuring a lightweight balsa body, controlled sinking, and a lifelike swimming action, this lure blends classic design with modern performance to suit a range of...

Reach Active Fish at Precise Depths with the Rapala Countdown Olive Green Muddler The Rapala Countdown 3/16 oz Olive Green Muddler is a freshwater lure built for casting and trolling. It sinks at a steady rate of about one foot per second, allowing you...

Fine-tune your lure’s suspending action in secondsStorm SuspenDots are compact weighted adhesives designed to adjust a suspending lure's buoyancy without drilling holes in your favorite tackle. Each pack includes 80 discrete dots that you can place on the body to dial in depth and...

Introducing the Z-Man Project Z ChatterBait Spinnerbait in Dark Green Pumpkin, 1/2 oz — an elite bladed swim jig designed for versatility and durability on every fishing outing. What makes it stand out Engineered with a streamlined head that lets the blade swing more...

Meet a lure designed for anglers who chase quick responses and long-range casts. The Booyah Copper Shiner Hard Knocker combines a copper-toned finish with a lipless silhouette to help you cover water efficiently. A cluster of internal rattles delivers a bold, high-pitched signal that...

Overview Meet the Mirrolure MirrOdine 17MRBG-706SBG twitch bait, a compact suspending lure designed to spark lifelike action during retrieves. At 2-5/8 in and 3/8 oz, it balances quick casting with a natural feel, helping it move with subtle twitch and pause. The color pattern—Black...