Overview Worden's Yakima Bait MAG Lip 3.0 Glitter Pink carries forward Worden's Lures' tradition of practical, results-focused designs. The MAG Lip profile combines a compact body with a purposeful dive lip, aiming for a steady track and a gentle, fish-attracting motion. The Glitter Pink...

Overview The Duel Yo-Zuri 3DB Crayfish is a slow sinking freshwater lure designed to mimic the subtle movement of a real crawfish. Its balance and internal features help the lure feel alive as it descends, making it suitable for near‑bottom presentations across a range...

Trusted Fat Rap performance for open-water fishing The Rapala Fat Rap 05 in Firetiger is built for anglers who fish for finicky, wary fish. In open-water scenarios, where many lures struggle, this compact crankbait delivers a distinctive, tight swimming action that mimics a fleeing...

Overview Meet the Duel Yo-Zuri 3DB Crayfish, a slow-sinking lure crafted for freshwater bass and other sport fish. The body features molded legs that create distinct wave motions and subtle vibrations in the water, helping fish detect the lure from a distance via their...

Overview The Yo-Zuri 3DB Vibe Sinking Lure blends precision engineering with lifelike detail to create an enticing predator target. Its half-ounce weight and sinking action are designed to reach depths where gamefish often roam, while a ribbed belly adds wave-like motion that fish can...

Overview The Rapala Dives-To Crankbait Mule is a compact, purpose-built diving lure designed to mimic real prey with a synchronized wobble, subtle flash, and inviting vibrations. At 2-1/4 inches long and weighing 3/5 oz, this bait balances a heathy splash of action with precise...

Overview The Rapala Ultra Light Rippin' Rap 04 Pink Tiger UV is a lipless, deep-belly lure built to crank, swim, and rip through water with purpose. Its slender sides create a flutter on the drop, while the body’s textured scales and deep-set 3D holographic...

Overview The Blue Fox Classic Vibrax 04 UV 3/8oz lure blends a timeless design with modern UV technology to help you attract action in a range of water colors and light conditions. The combination of a blue scale pattern and a pink tip provides...

Meet the Rapala Ultra Light Rippin' Rap 04 Gold Chrome, a compact lure designed for light tackle and precise presentation. The Gold Chrome finish catches sunlight and creates sharp flashes that resemble small baitfish, helping to spark interest in active fish. Its ultralight construction...

Discover an agile, UV-ready presentation The Rapala Ultra Light Rippin' Rap 04 Green Tiger UV is a compact lure designed for quick casts and lively retrieves. Its small, streamlined profile is paired with a vivid Green Tiger UV finish, creating a visual cue in...

Overview The Rapala Ultra Light Rippin' Rap 04 Chrome Blue is a compact freshwater lure designed for subtle, responsive presentations. Its small profile is paired with a chrome blue finish that sparkles with light, creating a lifelike shimmer as it moves through the water....

Overview Paul Brown's SDXL06 Soft-Dine XL is a purpose-built big-game lure designed to deliver a lifelike baitfish presence when you need it most. The chartreuse back catches light, while the dark underside provides high-contrast visibility in a range of offshore blues and greens. Its...

Overview The Yo-Zuri 3DB Prop Topwater Lure in Prism Fire Tiger is a surface bait designed to grab attention with every splash. Its oversized polycarbonate rear prop creates a bold surface commotion and a distinctive sound, helping the lure stand out in choppy water....

Meet Rapala Countdown 11 – Precision Sinking Lure for Freshwater Fishing Designed to help you reach suspended fish, weed tops, and bottom structure with repeatable depth, the Rapala Countdown 11 is built around a lightweight balsa body and a deliberate, slow-rolling swimming action. Its...

The Rapala Countdown 11 is a precision sinking lure designed to help you target specific depths with repeatable results on the water. Sinking at a steady rate of about one foot per second, this balsa lure makes depth control straightforward, whether you’re casting to...

Product overview Meet Berkley GSSM4-NCH Gulp Saltwater Swimming Mullet in Nuclear Chicken. This 4-inch bait blends Berkley’s signature Gulp scent with a lifelike mullet profile designed for saltwater conditions. Each package contains 10 baits, making it convenient for multiple outings and varied rig setups....

Proco Kokanee Killer Lure with EChip — Flame Sparkle (Size 1.0) Meet the Proco Kokanee Killer Lure with EChip, a purpose-built trolling tool that blends technology and lifelike detail to help you explore freshwater patterns with confidence. The EChip system mimics subtle electrical cues...

Multi‑Sensory Lure for Salmon, Lake Trout, and Saltwater Possibilities The Acme S670GL/GLG K.O. Wobbler Spoon blends a bright glow‑green finish with precise motion to mimic baitfish in motion. The result is a lure that appeals to anglers through visibility and subtle waterborne signals, designed...

The Rapala Original Floater 07 is the lure that started it all—and it still stands as many anglers' first choice when they head to the water. Its wounded minnow action can tempt fish across the water column, whether you twitch on the surface, reel...

Meet the Bagley B1 SquarebillThe B1 Squarebill is the original balsa square-lip crankbait from Bagley. Its buoyant wood and compact profile are built to lure bass in tight spaces, especially where timber and root holes create tricky ambush points. The square lip deflects through...