Overview The Duel Yo-Zuri R1369-BL TopKnock Pencil is a compact inshore lure designed to perform with a distinctive on-water presence. Measuring 125mm (5 inches) and finished in black, this lure sits flat on the surface rather than tail-down. That subtle design choice creates a...

Meet the Z-Man Mulletron LT Swimbait in Goldrush, a line-through lure designed for durability and convincing motion. Built with ElaZtech, the body remains buoyant and flexible, delivering a lifelike presence across a range of water conditions and lighting. This lure aims to read like...

Realistic design meets rugged durability The Z-Man Mulletron LT swimbait, at 4.5 inches, blends a photo print baitfish pattern with the buoyant, tough ElaZtech material for long lasting performance. The buoyant body helps the lure maintain a natural upright stance in water, even during...

Overview The Fish Grip presents a compact, purpose-built tool designed to help anglers land and handle fish with greater confidence. The United Plastic 01-3708-O-JR model comes in a bright orange finish for high visibility on busy decks, docks, or boats, helping you keep track...

Overview Rapala Ott's Garage Deep Tiny Crankbait blends a compact 2-1/4 inch profile with a deliberate deep diving action to tempt bass and other freshwater predators. Its lifelike action, subtle flash, and tactile vibration create an inviting rhythm under the surface, giving anglers a...

A trusted, user-friendly fish landing tool Meet the United Plastic 7-Inch Fish Grip, a compact landing aid designed by expert anglers and trusted by guides. It’s built to help you bring a fish aboard with steady control and minimal fuss, while keeping handling smooth...

Rediscover a classic: the original Slug-Go The Lunker City Slug-Go 12-Inch Albino Shad is more than a lure—it's a piece of fishing history that helped define soft stick baits. Its long, slender profile and ability to deliver unpredictable, random movement have shaped how anglers...

The LUCKY CRAFT LV-500 MAX is a premium lipless crankbait designed for freshwater bass anglers who want a compact, sinking lure with serious sound. At 3 inches (75 mm) and 3/4 oz (23 g), this lure drops into the strike zone with purpose, while...

The Dardevle Brass Back 1 oz fishing spoon blends a century of lure-making know-how with a timeless, tackle-box essential design. Built around a compact 1-ounce profile and a distinctive brass back, this spoon delivers balanced weight and a subtle, inviting wobble that can catch...

Rapala Saltwater Skitter Walk 11 Redhead: Surface lure that delivers action and intrigue Designed for saltwater anglers, the Skitter Walk 11 Redhead arrives ready to swim immediately after launch. Cast, pump, reel, and you can guide a convincing surface glide that mimics a fleeing...

Meet the Luhr-Jensen K14 Kwikfish Rattle Blazin' Pink UV The Luhr-Jensen K14 Kwikfish Rattle Blazin' Pink UV is a compact diving plug lure designed to entice salmon, steelhead, and lake trout as it moves through the water. At 4.25 inches, this lure sits in...

Overview The Luhr Jensen K14 Kwikfish (Rattle) Blazin' Blue UV is a compact 4-1/4 inch crankbait built for serious action. Kwikfish lures are renowned for their full-throttle, wide-action profiles that project presence in the water and invite bold bites from game fish of all...

Unleash true wobble and color with the K14 Kwikfish Rattle The K14 Kwikfish Rattle in Blue/Chartreuse UV is a compact 4.25-inch diving plug designed to tempt salmon, steelhead, and lake trout. Its vivid color pattern and UV-enhanced finish catch light in sunny conditions and...

Storm Wiggle Wart MadFlash: A Lifelike, Responsive Hard Bait Attention to detail drives the MadFlash Wiggle Wart. This lure blends a 3-D holographic eye, an external scale pattern with UV Bright, and traditional color finishes to mimic a natural baitfish, not a generic lure....

A lifelike shad lure built for freshwater anglers The Rapala SR06YP Shad Rap 06 Yellow Perch is a compact, minnow-shaped lure that moves with natural speed through the water. The Yellow Perch color pattern creates high visibility in clear or stained water and helps...

Rapala Shad Rap Lure: A Benchmark Crankbait for Freshwater Angling The Rapala Shad Rap is built to resemble baitfish found in freshwater ecosystems worldwide. Crafted from premium balsa, it delivers buoyant, responsive action that rewards a broad range of retrieves—from ultra-slow to brisk—without losing...

Overview Meet the Rapala Shad Rap 06 Walleye, a compact freshwater crankbait designed to entice walleye with a lifelike wiggle and tight wobble. Its balanced feel in hand and dependable casting performance make it a versatile option for anglers targeting shallow to mid-depth structures....

Rapala Jointed 13 Gold Fluorescent Red — 5.25-Inch Lure Experience a slightly exaggerated baitfish-in-distress action with the Rapala Jointed 13 Gold Fluorescent Red. This 5.25-inch lure blends classic Rapala realism with a modern twist, offering flexibility from surface to depth. The jointed body creates...

Overview The Rapala Shad Rap 06 Silver Fluorescent Chartreuse is a compact, lifelike fishing lure designed for freshwater anglers. The dual-tone finish—a gleaming silver body paired with a bright fluorescent chartreuse back—creates a high-contrast silhouette that catches light and attracts attention across a range...

Overview After a cold front, freshwater anglers often face cautious, selective bites. The Rapala Jointed 13 Pike lure is designed to command attention with a lifelike baitfish action that feels natural in the water, helping you present a convincing lure across multiple depths. Why...