The Rapala Rippin' Rap is a lipless, deep belly hard lure crafted to crank, swim, and rip with purpose. Its slender, high-contrast profile cuts through water and flashes with each twitch, while a quick drop creates a fluttering moment that can draw bites from...

OverviewMeet the Nomad DARTWing Floating Freshwater Lure, a fresh approach to tackle design. Its winged head propels water forward and to the side as you retrieve, creating a distinct darting motion that mirrors natural prey and invites inquisitive fish to check out the lure....

Overview Meet the LV-150 070 Spring Craw, a lipless crankbait designed for freshwater anglers chasing bass and trout. At 2-1/2 inches, this compact lure moves with a tight wobble and drops through the water column to about 3–4 feet, offering versatile presentation in lakes,...

Discover CurcKua Rainbow Bird Shaped Saltwater Lures Meet CurcKua’s Rainbow Bird Shaped Lures, a versatile four-pack designed for saltwater fishing. Each lure measures 13 cm (5.12 inches) and features a vivid rainbow finish that stays visible across lighting conditions, depths, and water clarity. Built...

OverviewThe Sammy 65 from LUCKY CRAFT is a compact topwater lure designed for freshwater action. It pairs an easy walk-the-dog cadence with popping and spitting effects, creating audible and visible cues on the surface that can provoke strikes from prowling fish.At just 2.5 inches,...

Overview Meet the Live Target FloatingMouse MHB60T400, a 2-1/4-inch soft plastic lure that mimics a field mouse skittering across lily pads and grass mats. Its brown/white color pattern blends into varied water conditions, offering a versatile option for anglers stalking through heavy cover. The...

OverviewThe FishLab BBZ Bio Shad Crankbait is a compact 4-inch, 3/4-ounce lure designed for versatile bass fishing. Born from a collaboration between award-winning lure designer Bill Siemantel and FishLab’s product team, it aims to reproduce the tight, shad-like cadence anglers associate with Threadfin and...

Overview Meet the Nomad Design Chug Norris 72 Autotune — a topwater popper built to entice freshwater bass across U.S. lakes, rivers, and reservoirs. With a compact 3" body and a 3/8-oz profile, this lure presents a bold silhouette on the surface, inviting aggressive...

Overview Meet the Nomad Design Chug Norris 72 Autotune, a compact 3 inch topwater lure designed to entice freshwater bass with surface action. Its floating profile creates a distinct wake and bold silhouette that draws attentions at the water line, helping you spark interest...

Meet the Nomad Design Chug Norris 72 Autotune — a compact topwater lure designed to spark aggressive surface strikes from largemouth and smallmouth bass across U.S. lakes, rivers, and reservoirs. At 3 inches long and 3/8 ounce, this floating plug delivers a bold profile...

OverviewThe Nomad Design Chug Norris 72 Autotune is a floating topwater lure built to draw freshwater bass into the strike zone across the United States. At 3 inches long and 3/8 ounce, it carries a bold silhouette that’s easy for bass to notice on...

Pull-Trigger Freshwater Topwater Action The Nomad Design Chug Norris 72 Autotune is a compact 3-inch topwater lure built to provoke decisive surface strikes from freshwater bass. With a 3/8-ounce profile, it sits in the water with a bold silhouette that draws attention while maintaining...

Realistic water mouse lure for big gamefish The LIVE TARGET FloatingMouse 2-1/4 inch White/White mimics a field mouse skimming across lily pads and grassy mats. Its compact silhouette and soft plastic body create a lifelike presence that some predators instinctively target in dense cover....

Meet the SPRO Little John Baby DD The SPRO Little John Baby DD is a compact deep diving crankbait designed with input from B.A.S.S. pro John Crews. Its smaller profile is built to provoke erratic swimming at depth, helping anglers target mid deep bites...

Overview The SPRO Little John Baby DD is a compact, mid-depth crankbait designed for flexible freshwater fishing. Created by B.A.S.S. pro John Crews, this lure combines a smaller silhouette with a proven deep-diving profile to help you explore the water column from top to...

The Yo-Zuri R1448-BN 3D Twitchbait is designed for bass anglers who want a reliable lipless lure with modern finishes and versatile action. Its deep body and balanced profile deliver a seductive wobble on straight retrieves, while twitching can trigger flashing, quick darts, and sharp...

Overview The Duel Yo-Zuri R1448-PSBL 3D Twitchbait reimagines a proven lipless twitching pattern for bass and inshore species alike. With a sleek deep body and proven casting mass, this lure pairs a seductive straight-retrieve wobble with quick twitch-and-pause action, offering a versatile tool for...

Meet the LIVE TARGET Sardine Twitchbait in Ghost-Amber, a lure crafted to mirror a sardine darting through the water. Its slender profile and translucent finish catch the light, creating a lifelike shimmer as you pause and twitch the rod tip. When the lure slows,...

OverviewThe Bomber Model 5A Rock Craw redefines the Model A line with a remarkably compact profile that still targets big bass. It dives to 4–6 feet while its body stays under 2 inches, making it a smart choice when downsizing is needed in challenging...

Overview: Compact realism for shallow water anglingThe Rapala Ott's Garage Rocco Crankbait delivers a compact, life-like presence in a 2.5-inch body. Its flash, vibration, and wide wobble are designed to imitate a small baitfish skimming the upper water column. The tuxedo shad color enhances...