Overview The Googan Rattlin' Ned redefines the short-stick finesse approach with a built-in rattle chamber molded into a soft, premium plastic. At 2.75 inches, this compact lure offers a lively presence in the water and a subtle clack that can grab a bass's attention...

Roboworm Straight Tail Worm Bait — Pumpkin Punisher (7-Inch) Roboworm’s flagship straight-tail worm has earned a reputation among anglers who value precision, dependable action, and color fidelity. Crafted with robotic-like accuracy, these soft plastics are hand-poured in layered hues to achieve rich, lifelike depth...

Overview Upgrade the reliability of your outrigger halyards with the Taco Marine Outrigger Glass Ring Pair, model COK-0004G-2. These glass rings are designed to glide along lines with minimal resistance, helping keep your rigging aligned and reducing movement that can occur during demanding moments...

Designed with a bass guide’s insight Developed with input from Yuho Ito, a renowned Lake Biwa fishing guide, the Geecrack Bellows Gill Creature Bait in Watermelon 3.8in brings a fresh concept to soft plastics. It mimics the broad profile and unique swimming action of...

Overview The Rapala DT06 Bleeding Olive Shiner is a compact 2-inch crankbait designed to cover water quickly and stay in the strike zone longer. It combines a fast-diving profile with balanced handling to deliver a crisp, lifelike wobble that can help you locate and...

Overview Shortbus Flashers Spreader in Chartreuse is a purpose-built tool for anglers who value reliability on the water. Made in the USA, this flasher is crafted one at a time to ensure consistent performance and attention to detail. The Chartreuse color adds high-visibility appeal,...

Overview Rapala’s X-Rap Shad 06 Silver blends the classic shad profile with an X-Rap edge, delivering action that grabs attention and invites follows. The built‑in long‑casting system works in harmony with Rapala’s rattle and shad cadence to create lifelike movement from a distance. Key...

Overview Meet the Livingston Lures Tournament Series JerkMaster 121 in Chartreuse Shad — a compact jerkbait designed to trigger powerful responses across a range of water conditions. From the first cast, you’ll notice a balanced profile, a vivid finish, and action that mimics a...

Elevate your DIY jig projects with Circle B Tackle This 100‑pak wire form set is crafted for Do‑It Swing Tail molds, offering two insert options to cover a wide range of weights. The feel of smooth metal, the confidence of a consistent build, and...

Overview Zoom Bait 6-Inch Dead Ringer Bait in Junebug color is sold as a pack of 20. The traditional Ringworm design traps air bubbles when cast and releases them during retrieves, creating a subtle pulse and noticeable water displacement. The floppy tail adds extra...

Meet the X-Rap Shad 06 Gold: classic Rapala design meets modern casting prowessThe Rapala X-Rap Shad 06 Gold blends a time-tested Shad silhouette with bold X-Rap energy. Built for accuracy and action, this lure is designed to deliver enticing depth and lifelike movement across...

Meet the LIVE TARGET Pumpkinseed Crankbait PS57S102 The Pumpkinseed Crankbait PS57S102 from LIVE TARGET presents a lifelike pumpkinseed profile combined with a precisely tuned swimming action. Its flat-side design and thoughtful build deliver a believable lure presentation across water conditions, helping you present a...

Overview The Rapala X-Rap Shad 06 Clown combines a classic Shad profile with an X-Rap attitude, delivering a lure that moves with confidence from the first cast. An integrated long-casting system works in concert with the iconic Rapala rattle to produce a bold, tail-wagging...

Mastering Depth with the Countdown Elite 55 The Rapala Countdown Elite 55 Gilded Silver Shad is built for anglers who value predictable action from a compact, ready-to-fish lure. The CountDown design slows the lure’s descent, letting you dial in the depth where trout, bass,...

Storm SBD35H-14J 360GT Searchbait Shad 3.5in 1/4oz Herring Engineered by Storm, the 360GT Searchbait Shad 3.5in 1/4oz Herring blends a lifelike profile with a compact weight, built to search through grassy edges, submerged structure, and rocky cover. The 3.5 inch body mirrors a familiar...

Overview Meet the Rapala Countdown Elite 55 Gilded Gold Shad, a compact, lifelike lure designed to help you reach precise depths with a controlled sinking action. With a body length of 2-1/4 inches and a weight of 3/16 oz, this spoon-tailed bait is built...

Overview Explore Zoom's Tiny Fluke Rainbow Trout, a compact 3-inch baitfish imitator sold in a 20-pack. Designed to mirror fry-sized prey in freshwater, this soft plastic brings a compact profile with color cues that resemble natural rainbow trout hues. The product emphasizes a practical,...

Unlock DIY lure potential with the KTGCOZS Spinner Blade Bait Kit Craft your own spinner profiles with the KTGCOZS Pack of 50 Spinner Blade Bait Kit, featuring blades sized at 12x11mm. This kit is designed for anglers who enjoy tinkering with gear and chasing...

Overview The Rapala X-Rap 04 Glass Ghost is a compact 1.5 inch lure designed to deliver big action in a small package. Its textured translucent body catches water light and creates a lively silhouette that helps attract attention in various water conditions. The Glass...

Lew's Salmo Freediver FD7SDR HOT Perch: A perch-inspired lure for versatile casting The Salmo Freediver FD7SDR HOT PERCH is built around a compact profile that mimics a perch in motion. In the water, its outline remains clean and purposeful, while the Hot Perch coloration...