Meet the Rapala Original Floater 05 Bleeding Hot Olive The Rapala Original Floater 05 in Bleeding Hot Olive blends a classic minnow silhouette with a lifelike wobble, designed for versatile freshwater fishing. At roughly 2 inches in length, this compact lure floats on the...

Meet the FISHIN ADDICT Nano-Cray 40mm soft plastic lure, a compact micro lure designed to mimic a crayfish bug in both appearance and movement. The real-colour palette includes chartreuse among several options, letting you tailor your setup to water clarity and light conditions. Size...

Nano-Cray 40mm: Micro Crayfish Bug Lure Meet the FISHIN ADDICT Nano-Cray 40mm, a compact soft plastic lure designed to mimic a crayfish bug with lifelike movement. At 40mm long and about 0.9g, this micro lure is easy to cast on light tackle and works...

Elevate your fishing with the Keitech FAT Swing Impact The Keitech FAT Swing Impact redefines the paddle-tail swimbait with a balanced, lifelike presence that shines across a wide range of retrieves. This 4.3-inch Bluegill Flash model blends a two-tone color injection with salted plastics,...

Meet the Rapala Dives-To Parrot Crankbait The Dives-To DT Parrot lure dives fast to a preset depth and stays in the strike zone longer than many crankbaits. Crafted from the top seven percent of select balsa wood, this design blends precise internal weighting with...

Overview Introducing the Rapala DT16FT Dives-To 16 Firetiger crankbait, a thoughtfully engineered lure built to deliver quick submersion and sustained strike-zone presence. Designed by renowned crankbait expert David Fritts, this lure is crafted to respond crisply to each retrieve and to perform consistently across...

Overview The Rapala DT10BG Bluegill Dives-To crankbait is engineered for fast, confident dives and steady presence in the strike zone. Its design leans on the expertise of crankbait authority David Fritts, delivering a lively action that helps you cover water with purpose. Built to...

Meet the Rapala Dives-To DT06PRT Parrot The Rapala Dives-To DT06PRT Parrot is built for anglers who chase depth and quick reaction. In 3/8 oz form, this Parrot-pattern crankbait is designed to dive fast and stay in the strike zone longer, giving you more chances...

Meet the Rapala DT Dives-To Firetiger 2in CrankbaitThe DT series is engineered to dive fast to a preset depth and stay in the strike zone longer, giving anglers a consistent path through water and cover. Built with the top seven percent of select balsa...

Meet the Northland Reed Runner Magnum Double Willow Spinnerbait When you’re targeting freshwater bass with a lure that balances motion, vibration, and versatility, the Reed Runner Magnum is built to perform. The virtually weedless silhouette helps you reach tight pockets and weed lines, while...

Overview The LIVE TARGET Sunfish Hollow Body topwater lure is a 3.5-inch, 5/8-ounce bait designed to mimic a juvenile sunfish as it skims the surface. The Florescent Pumpkinseed finish adds visibility on still waters and in backlit afternoons. Built for freshwater fishing, it pairs...

Target Depth with Precision Targeting fish at specific depths becomes simpler with the Rapala Countdown. Sinking at a steady rate of one foot per second, this lure helps you reach the right depth repeatedly, whether you are casting or trolling. The perch-pattern finish adds...

Compact design, deep-search capability for targeted water habitats The Strike King Pro-Model Series 3 crankbait brings a compact, highly maneuverable body to your deep-water search toolbox. Despite its small size, it is built to push into deeper zones with controlled casting, helping you cover...

Meet Culprit Surf's C720-11 grape worm, a classic soft-plastic bait built on Culprit's heritage of laminate color technology. At 7.5 inches, this worm is designed for versatility in freshwater rigs, offering a lifelike silhouette and tail action that catches light as it moves through...

Storm 360GT Searchbait Swimmer Houdini — versatile 3.5-inch finesse lure Meet a compact swimmer built to probe shallow and mid-depth water with confident performance. The Storm SBS35HDI-18J 360GT Searchbait Swimmer measures 3.5 inches and weighs 1/8 ounce, delivering a balanced profile that casts well...

Overview The Mirrolure C36MR-CHSB Poppa Mullet is a compact floating topwater lure designed to imitate a mullet gliding near the surface. Its chartreuse fluorescent back and silver bones catch light in a variety of water conditions, creating a bright, lifelike silhouette that can draw...

Meet the Yakima Bait Mag Lip 4.0 Fire Starter Designed by noted lure creator Buzz Ramsey, the Mag Lip 4.0 Fire Starter brings a bold, proven feel to the water. Its signature skip-beat motion creates a distinctive rhythm that can trigger affirmative responses from...

Overview Designed for precise vertical presentation, the CLAM Tikka Mino Glow Firetiger is a balanced minnow that delivers a convincing darting action, mirroring a panicked baitfish just beneath the surface. Its Prism holographic colors shimmer as it swims, while UV glow accents create visibility...

Overview Rapala's Storm Original Hot N Tot 05 in Metallic Rainbow is a time-tested trolling lure designed to attract walleye, bass, and salmon with a familiar, proven profile. Built around a genuine metal lip and classic molds, this lure preserves the action anglers know...

Overview The CLAM Tikka Mino is engineered for vertical presentation, delivering a balanced, lifelike minnow action. In Rainbow Holo, Prism holographic colors reflect light as it darts, creating eye-catching flashes that attract predator fish from across the water column. When light is limited or...