Overview Meet the Live Target PS70S100 fishing lure, a sided shallow diving crankbait finished in a natural palette that blends into the water. The flat-side silhouette creates a distinctive profile that fish notice at a glance, while the body shape and balance help it...

Meet the Sammy 115: a mid-sized topwater lure that primes surface strikesThe Sammy 115 rests flat on the surface, creating a steady knock that imitates a feeding target and draws attention from bass and trout on freshwater lakes. At 4.5 inches, it sits in...

Overview Meet the MICHELIN Storm Original Deep ThunderStick 12 in Red Hot Tiger, a classic lure designed to tempt predatory fish with a bold color pattern and versatile action. The 12 model name hints at a deep-running profile, while the Red Hot Tiger pattern...

Discover the Acme Little Cleo 0.25oz Hammered Purple-Blue Lure The Acme Little Cleo is a compact, highly castable lure designed to deliver a distinctive wiggling motion as you reel it through the water. At 0.25 oz, this lure balances light-handling with steady, confident control,...

Overview The Keitech Flapper Grab 4in is a soft moving bait engineered for throw-and-roll retrieves. Building on the Curly Tail Glove concept, it enables a straightforward front and middle layer roll, creating a natural, attention-grabbing presence in the water. The 4-inch body combines a...

Overview The Rapala Shad Rap 09 Blue is a classic representation of a shad, crafted from premium balsa to deliver a balanced, lifelike profile. This lure is designed to perform across your entire fishing arsenal—from light casts to deep trolling—while maintaining smooth, dependable action...

Googan Squad Filthy Frog in Ghost Gill color From the Googan Baits lineup comes a compact topwater lure that blends a frog-inspired silhouette with a subtle crankbait wobble. The Filthy Frog in Ghost Gill measures 2.5 inches and weighs 5/8 oz, delivering a balanced...

Meet the Little Cleo: a lure that animates like a fat baitfish The Acme Little Cleo spoon is crafted with a distinct hump-backed silhouette that triggers a seductive, wiggling motion as you reel. This design creates the illusion of a chunky baitfish darting through...

Overview Googan Baits Snacky Swimmer in Electric Chicken offers a compact, lifelike swimming action designed for a range of freshwater fishing situations. The 2-inch size fits neatly into many rigs and can be used from shorelines to boat-based setups, making it a versatile option...

Overview For four decades, Northland Tackle has collaborated with pro staff to design, test, and refine gear that stands apart in the tackle box. Manufactured in Minnesota’s renowned fishing waters, Northland remains a leading name in premium spoons, jigs, live bait rigs, and spinnerbaits...

Meet the Northland Tackle GSFB3-26 Glo-Shot Fire-Belly Spoon in UV Pink Tiger, a compact 1/8 oz lure designed to tempt a wide range of freshwater species. Manufactured in Minnesota, this spoon carries four decades of field-tested development from Northland’s Pro-Staff, delivering a blend of...

OverviewThe Storm Chug Bug 08 Bone is a compact topwater lure designed to skim the surface and spark quick, attention-grabbing strikes. Its bone finish catches light and mimics small baitfish silhouettes, inviting curiosity from nearby fish as it glides along the water.Design and Finish...

Overview For four decades, Northland Tackle has combined field-tested design with practical fishing know-how. The GSFB3-25 Glow-Shot Fire-Belly Spoon in Rainbow, sized at 1/8 oz, channels that heritage into a compact lure crafted to tempt panfish, perch, and other fresh-water targets. This spoon is...

Paul Brown's FB91 Fat Boy 4" Chartreuse Gold — Big-Game Lure Overview Meet the FB91 Fat Boy in Chartreuse Gold, a 4-inch lure designed for serious offshore anglers who value high visibility and lifelike motion. This model combines a vivid color palette with a...

OverviewThe Rapala Skitter Prop 07 Silver fuses a lightweight balsa body with a water-churning stainless steel propeller. This combination produces a distinctive wake and sputter that mimics a wounded baitfish, helping the lure stand out on the surface as you reel. The lure is...

Meet the Fin-S Fish: a heritage soft plastic minnow The Lunker City Fin-S Fish is the brand’s original soft fork-tail minnow, crafted for distinctive tail action and versatile presents. Designed for Texpose rigging and jigging, this 10-inch lure delivers a lively kick that mimics...

Meet the Acme Little Cleo SpoonFor more than 30 years, Acme’s Little Cleo spoons have guided anglers across North America with dependable action and enduring visibility. The C340SG/GD Freshwater Glow Green model blends a classic silhouette with modern precision, creating an enticing presence that...

Overview The Googan Squad Blooper Popper Native Shad is a purpose-built topwater lure designed to deliver immediate, attention-grabbing surface action. Its bright native shad color pattern and a cupped mouth create a pronounced splash that many anglers describe as a distinctive "bloop" cadence, capable...

Overview The Acme Little Cleo 1/3oz Super Glow Watermelon pairs a distinctive hump-backed silhouette with a high-visibility watermelon glow. When you reel, the lure emits a seductive, wiggling motion that mimics a plump baitfish, creating an erratic presentation that can draw in curious predators....

Overview Megabass introduces the SV-3 Double Willow Spinnerbait in White Chart, a lure designed for anglers who value visibility, balance, and enticing vibration. Drawing on the Fishhead Spinnerbait lineage and the V-3 design ethos, this spinnerbait aims to deliver a dependable, versatile tool for...