Overview Yo-Zuri has been crafting quality fishing lures for more than five decades in Japan, and this lure continues that legacy. The Yo-Zuri R1356-MRRC Rattl'N Vibe 75mm (3 inches) blends a lifelike finish with responsive action to help you cover water and entice predatory...

Overview The Scotty 1034 mounting bolt is a purpose-built base connection for older Scotty downriggers. Featuring a longer, reinforced profile, it aims to deliver a sturdier, more secure fit for models 1080 through 1116 manufactured before 2000. Crafted with the brand’s attention to reliability,...

Meet the Jackall Deracoup Tail Spinner – Dera Shad, 3/4 oz The Deracoup Tail Spinner in the Dera Shad profile combines a compact 3/4 oz weight with a lifelike body to create a lure that feels balanced in hand and water. Designed for anglers...

Designed as a compact forage-size lure, the Owner Mira Shad 50 Bait blends realism with performance. At 2 inches and about 1/7 ounce, this shiner-style bait is sized to tempt a broad range of freshwater predators, including trout, bass, and walleye, among others. The...

Overview The Blue Fox 62-30-101IC Classic Vibrax Foxtail Spinner in a crisp white finish combines precise design with proven action. Weighing 1/4 ounce and sized for versatile casting, it features a 45-degree mid-depth blade that runs roughly 2 to 4 feet below the surface....

Halco C-Gar Weighted Topwater Stickbait: Dynamic surface action for blue-water anglers The Halco C-Gar Topwater Stickbait is designed to deliver an engaging surface presentation that zigs and zags across the water. Its weighted profile helps you cast farther and with more stability, letting you...

Charlie's Worms Bass Lures offer a realistic, scent-enhanced softbait experience designed for serious bass anglers who fish both freshwater and saltwater. This 36-piece kit delivers a versatile range of colors and styles that suit different water conditions and fish moods, while keeping your tackle...

Meet the Keitech NF35402 Noisy Flapper Okeechobee Craw The Keitech NF35402 is a 3.5-inch, 5/8-ounce lure built to deliver visible water action and confident casts. Its unique two‑material construction blends a high‑floatation top with a salted bottom, striking a careful balance between buoyancy and...

Overview The Michigan Stinger Scorpion Spoon Super UV Frost Byte 2-1/4 in has been redesigned with brighter, UV-enhanced colors to boost visibility in deep or dim waters. Its slim, slightly curved profile delivers a lively flutter that mimics small baitfish, offering a compelling option...

Overview Berkley Gulp! 4in Watermelon Pearl is a versatile soft bait designed to broaden your presentation. The water-based formula creates a lifelike feel and scent profile, aiming to attract attention and invite strikes as you fish in varied conditions. Compared with ordinary plastic baits,...

Meet the Luhr Jensen Crippled Herring Chrome Lure Engineered to mimic a distressed baitfish, this chrome lure combines a lifelike silhouette with a shimmering finish that catches light as it moves. The result is a natural looking profile that invites curious game fish to...

Overview The Michigan Stinger Scorpion Spoon has been redesigned with fresh color options, including UV hues that shine in deep and dark waters. Its thin, slightly curved profile generates a subtle fluttering action as it moves, enhancing water disturbance and profile visibility. Although initially...

Meet the Luengo Luminous Octopus Squid Skirt Lures, designed to imitate octopus or squid with a glow-in-the-dark finish that helps attract attention in low light and murky water. Crafted for versatility, these soft skirts combine a lightweight profile with a lifelike swimming motion to...

Overview Meet the Rapala Ultra Light Pop 04 Gold Chrome, a compact topwater lure built for light tackle setups. The gold chrome finish shimmers as you pause, then flashes with each pop, creating an eye-catching signal on sunny mornings and cloudy evenings alike. Design...

Dynamic action for versatile fishing The Rapala X-Rap 08 Parrot is a compact lure engineered to deliver multiple, compelling actions within a single retrieve. Its balanced mass enables long, accurate casts, helping you reach active bites whether you’re casting to structure or cruising water....

Overview The Michigan Stinger Scorpion Spoon Exclusive Color delivers a modern twist on a classic trolling lure. Featuring a UV purple finish paired with a vivid perch-chartreuse back, this spoon is designed to pop in deep or dark water where visibility matters. The color...

Overview The Rapala Shad Rap Crankbait in Live Pumpkinseed brings a classic profile to freshwater fishing with a refined, lifelike action. At 2-3/4 inches long and weighing 5/16 oz, this hard bait blends buoyancy and control to help you cover water and trigger bites....

Overview The Rapala Shad Rap 05 Live River Shad is a compact, lifelike minnow lure designed for river fishing. Its classic shad profile combines Rapala's precision craftsmanship with a motion that anglers recognize as natural in moving water. Built and tested in the United...

Rapala Scatter Rap Tail Dancer 09 Yellow Perch lure Experience lifelike motion and versatile retrieve options with the Rapala SCRTD09YP Scatter Rap Tail Dancer 09 Yellow Perch. Designed for anglers who value realistic movement, this lure brings minnow‑style action to freshwater casting and retrieving....

OverviewMeet the Rapala Scatter Rap Tail Dancer 09 Clown, a precision fishing lure designed to entice with lifelike motion and vivid coloration. The multicolor clown pattern catches attention in varying water conditions, while the Tail Dancer profile delivers a distinctive wobble that seduces predatory...