Meet Bull Flat: a versatile bluegill-inspired soft baitThe Deps Bull Flat Creature Bait is crafted to mimic the look and motion of a bluegill, offering a flexible option for mixed waters where bass and panfish share space. Its bellow-shaped tail responds to water movement...

Realistic action meets rugged durabilityRedesigned for 2015 with more natural laminate color schemes, the Z-Man SwimmerZ Sexy Mullet delivers exceptionally lifelike movement while withstanding tough fishing conditions. Its soft feel combined with a convincing glide helps it stand out in both freshwater and saltwater...

Meet the Mack's Lure Shasta Tackle 3136 #3 Sling Blade in Green — a compact blade lure designed to bring color, motion, and texture to your water cues. Its bright green finish pairs with a lively in-water action that can help catch a fisher's...

Overview The Blue Fox Pixee Spoon is a time-tested casting lure built for depth, flash, and versatile performance in a range of water conditions. In the chartreuse and yellow colorway, its lively shimmer catches light as it darts through current, slack water, and everything...

Elevate your cold water fishing with a compact vibrating blade bait The Damiki Vault 55 introduces a nimble, responsive lure that pulses like real forage as it darts through slightly chilly water. Its holographic cyber gold finish catches light from every angle, creating flashes...

Overview The Blue Fox Pixee Spoon, 7/8 ounce, in a gleaming gold and fluorescent red finish, is built for those high‑confidence casts and controlled deep retrieves that talented anglers seek. Its heavyweight brass body powers long launches and helps the lure reach deeper pockets...

Overview Meet the Mack's Lure Flash Lite Trolls, a breakthrough in trolling efficiency. These are full-size, ultra-light trolls engineered to minimize drag while maximizing visibility on the water. Features include 80% less drag than a metal blade of the same size, helping you maintain...

Discover the Z-MAN SlingbladeZ SBFT14-01 Power Finesse Spinnerbait Experience a compact spinnerbait that still delivers serious vibration and reliability on the water. The 17-7 stainless-steel LiveWire frame powers through retrieves with bold action, while the StabilTrack head keeps the bait aligned, reducing wobble across...

Overview The SHIMANO POP-ORCA SLIM 180 Clear Silver is designed for anglers who value distance, visibility, and dynamic water action. Its slim, aerodynamic profile works in harmony with Shimano’s JET BOOST technology to help you reach farther casts without sacrificing accuracy. In the water,...

Overview Meet the Zoom Lil' Critter Craw, a crawfish imitator trusted by pros as a versatile core for bass fishing. At roughly 3.12 inches, this soft-plastic lure offers a compact profile that can still anchor a sizable hook without appearing too bulky to wary...

Shasta Tackle #3 Sling Blade – Silver/Pink This compact 4-inch blade delivers a lively underwater presence that can elevate your lure spread. The nickel/pink dodger adds a bright, reflective cue, creating a visible trail as you retrieve and maneuver through the water. It’s designed...

Overview The MagBay Lures 5.5-inch Carolina Skimmer is a compact, fully rigged offshore lure designed to perform under sunlit spray and long days on the water. Its purple finish and balanced 5.5 inch profile are crafted to present a believable silhouette as you work...

Overview Meet the MagBay Lures 5.5-inch Carolina Skimmer, a purposefully sized offshore lure designed for quick deployment and confident performance. In a vivid green finish, this compact profile blends visibility with agility, making it a versatile option for mid-sized game in blue water. At...

Smelly Jelly Pro Guide Formula is designed for anglers who prefer paste scents. This line features some of the strongest, most concentrated paste formulas Smelly Jelly offers, engineered to deliver a bold, savory aroma that lingers for hours. The dense paste creates a noticeable...

Overview The Silver Horde Coho Killer Spoon in Ultra-Violet White Lightning delivers a visually striking presentation backed by deliberate design. Aimed at enticing aggressive strikes, this lure blends attention-grabbing color with realistic motion to copy a vulnerable baitfish in the water. Key design details...

The Ridgeback 20 LC from Nomad Design redefines long‑cast lure action for coastal anglers. Its distinctive angled head creates an unpredictable sideways dart with each wind of the reel, helping the lure cut through chop and reach feeding zones that are often beyond reach....

Ridgeback Long Cast: a new standard in casting action The Nomad Design Ridgeback 20 LC Candy Sardine combines a distinctive angled head with a balanced belly to deliver an exciting, long-range presentation. Each wind of the reel activates an erratic sideways darting motion that...

Overview The Rapala Glass Shad Rap Crankbait is a compact hard lure designed to bring lifelike action to multi-species freshwater fishing. At 1-1/2 inches and 3/16 oz, it balances a light feel with a crisp, controlled wobble that populates your tackle box with versatile...

Meet the Shadow Rap Deep 11 Bone Drawing on Rapala's Minnow-action heritage, this deep-diving jerkbait blends a measured horizontal pull with a vertical fade. In the 4–8 foot range, it imitates a small minnow that looks distressed, a scenario many predatory fish instinctively investigate....

Overview The Rapala Shadow Rap 11 Carbon is a mid-sized crankbait designed to mimic real baitfish with a premium, life-like finish. This lure combines refined aesthetics with a dynamic kicking action that activates as soon as it leaves the rod tip, making it a...