Roboworm Original Zipper Worm Bait — A Classic, Reimagined for Bass Fishing The Roboworm Original Zipper Worm has long been a favorite among bass anglers who value a responsive, turning-point lure. At 5 inches and rooted in a storied design, this bait combines a...

Overview From freshwater lakes to saltwater estuaries, the Z-MAN Diezel MinnowZ swimbait blends soft ElaZtech texture with rugged durability. In the 7 inch Sexy Penny variant, the body holds a lifelike silhouette that responds to a range of retrieves with natural roll and subtle...

Overview The Tsunami Talkin Pencil Popper 6in is a floating top-water lure built to provoke surface action. Its popping, splashing, and skittering motion is designed to catch the eye and invite reaction bites from predatory fish. The lure stands out with its weight transfer...

Top-water action that draws bites The Tsunami Talkin Popper 6-inch floating lure is built for surface drama, delivering a popping, splashing, and skittering cadence that can trigger reaction strikes from wary predators. Its bright finishes, lifelike 3D eyes, and bold rattles combine to create...

OverviewThe Bronze Slammer from Mepps is engineered for anglers pursuing big smallmouth bass on large lakes and reservoirs. At 1/2 oz, this inline spinner balances weight and action to deliver a steady, readable retrieve while your lure traces an inviting arc through the water.Design...

Moonshine Mag Blue Jeans 5-inch MS-M-BLJ The Moonshine Lures trolling spoons are among the brightest options you can choose. When exposed to natural or UV light, this lure glows for hours, helping it stand out in low light and at depth. The glow is...

Meet the Paul Brown SDXL119 Soft-Dine XL Engineered for dedicated big-game anglers, the SDXL119 Soft-Dine XL measures 3 1/4 inches and weighs 5/8 oz, delivering a balanced profile that promotes a natural presentation in the water. Its design emphasizes a lifelike wobble and subtle...

Meet B-Fish-N AuthentX Pulse R 8pkFrom B Breakthrough Clean Technologies comes a thoughtfully designed eight-pack created to fit into busy cleaning routines. B-Fish-N AuthentX Pulse R 8pk pairs dependable performance with practical convenience, offering a consistent option for refreshing spaces, surfaces, and daily tasks.Crafted...

Overview Bill Lewis Scope-Stik 100 is a lifelike jerkbait designed to tempt both freshwater and saltwater predators. Its balanced profile and smooth casting performance help you deliver natural presentations that mimic baitfish at various distances and speeds. Each cast is built for accuracy and...

Overview Meet the Mirrolure C18MR-11CP Heavy Dine Sinking Twitchbait, a compact lure designed for precise casting and enticing strikes. With a 2-5/8 inch profile and a 7/16 ounce weight, this lure is built to sink quickly and deliver a convincing wobble during a twitching...

Introducing the Mepps Bronze Slammer BS3T G-GPB, a tournament-grade inline spinner crafted for bass anglers who fish large bodies of water. Built with input from top tournament anglers, it emphasizes big-bass performance while maintaining a balanced, versatile action that feels responsive in hand and...

Big-water performance for big bassEngineered for serious anglers chasing trophy smallmouth on expansive waters, the Mepps BS3T S-CSH Bronze Slammer blends classic inline spinner action with modern design. Weighing 1/3 oz, it casts smoothly, sweeps with a lively wobble, and flashes when the sun...

Meet LiveTarget The Ultimate Frog Stride Bait Designed to mimic the quick, gliding movement of a small frog, this lure brings motion and color together for an attention-grabbing presentation. The emerald body with red accents offers high visibility while still blending into natural water...

Overview The Rapala Original Hot 'N Tot 07 Naturistic Perch is a compact, cast-friendly lure built to tempt shallow-water predators with a lifelike perch silhouette and crisp, attention-grabbing action. Its naturistic perch pattern blends with natural light and water color, while the compact profile...

Presenting LIVE TARGET's The Ultimate Frog Stride Bait, a topwater lure engineered to mimic the stride and splash of a frog skittering across the surface. Sized at 2 1/2 inches and weighing 1 oz, this bait balances casting distance with on-water presence. The Floro...

Meet the Rapala Ultra Light Shad 04 Firetiger, a compact 1/8-ounce lure that punches above its weight with a classic shad profile. At just 1.5 inches, it delivers a crisp, lifelike presence in the water and a shimmering finish that catches the eye on...

Product overview Discover the Keitech FS38101 Fat Swing Impact, a compact 3.8 inch paddle tail swimbait designed to deliver balanced action and broad appeal. Its two-tone color injection blends multiple salted plastics to create a convincing silhouette and lifelike tail kick, helping the bait...

Overview The Rapala Dives-To 14 Bluegill (DT14BG) is a compact crankbait designed to cut through the water with purpose. Built on the brand’s legacy of precision and proven performance, this lure emphasizes a quick dive and a deliberate, staying power in the strike zone....

Overview The Pro-Troll Kokanee Killer is redesigned to improve on-water visibility and action. Blending bright holographic tape with lifelike details, this lure targets kokanee and other predators during trolling or slow retrieves. Available in sizes 1 and 2, it’s built for real-world fishing conditions...

Rapala Down Deep Husky Jerk 10 Gold: Deep-Diving Action That Reaches Where the Fish Are The 4-inch gold lure is designed to dive with purpose and hold a life-like rhythm that appeals to predator species. Its deep diving lip powers the lure toward deeper...