OverviewThe MirrOLure 94MR-11 Top Dog Rattling is engineered for dedicated big-game anglers who seek high visibility and lifelike realism in a single lure. Its striking brightness, combined with a modern profile, helps the lure stand out across varying light and water conditions—from sunlit flats...

Overview For decades, the Fin-S Fish has been a staple in freshwater anglers' tackle boxes. The 10-inch, 1.7-ounce model in a 3-pack epitomizes a thinner, deeper-bodied profile paired with a distinctive fork-tail that creates a natural, lifelike cadence in the water. Engineered with TexPose...

Overview The Zoom Bait G Tail Worm is a 6-inch soft plastic lure engineered for performance under water. Its square body anchors the action, while a large G-tail trails behind, fluttering with each reel stroke to create a distinctive silhouette and movement that catches...

OverviewThe LIVE TARGET Sardine Twitchbait Ghost-Natural is a surface lure designed to tempt curious game fish with lifelike movement. Casts deliver a weightless, natural glide that shimmers on the water and hints at a fleeing baitfish just beneath the surface. This lure isn’t about...

Overview Delong Lures has been crafting fishing gear since 1946, blending time-tested technique with modern components. The Weedless Twin Tail Tadpole Swimbait is a soft plastic lure that mimics a small tadpole, designed for both freshwater and saltwater adventures. Its slow-sinking profile helps you...

Blue Fox SSP3K4 Strobe Spoon Kit — 5/8 oz The Blue Fox SSP3K4 Strobe Spoon Kit in 5/8 oz is designed for anglers seeking reliable action and versatile performance. The kit features a bright, strobe-like finish that reflects light from multiple angles, helping the...

Uncle Josh Pork Frogs Black 3 Pack: A trusted trailer bait The #11 Original Pork Frog from Uncle Josh Bait is a long-time favorite for anglers who value action and versatility on the water. The Black version in this 3-pack features a chunky, fleshy...

Premium CraftsmanshipMeet the Yakima Hildebrandt Indiana Blade, a sculpture of metal and light. It is constructed from solid brass and given a mirror-like 22 karat gold surface that catches the eye from every angle. Solid brass build for enduring presence and weight that feels...

Overview In the Pacific Northwest and beyond, the Hot Spot Flasher Chartreuse stands out as a trusted trolling lure. Its erratic, lifelike action mimics a distressed baitfish, producing a lively kick, quick darts, and a gentle sway that draws attention from curious salmon and...

Overview Meet the LUCKY CRAFT B’Freeze 65SP, a compact 2-1/2 inch slow-suspending jerkbait designed for finesse fishing in freshwater. This lure blends precise casting with a subtle side-to-side darting action that shines in challenging conditions, from rivers to lakes. The small profile makes it...

Discover the B’Freeze 65SP Lime Chart The B’Freeze 65SP is a compact finesse jerkbait designed to deliver precise, controlled action in freshwater environments. At 2-1/2 inches (65 mm) and a 3/16 oz profile, this lure is built to suspend in the strike zone, typically...

Overview The Luhr-Jensen K15 Kwikfish Rattle Grinch is a 5-inch diving plug lure crafted for salmon, steelhead, and lake trout. Its compact, nimble profile pairs with a pronounced rattle and a distinctive side-to-side motion, creating a visible wake and audible signal as it travels...

Overview Discover the Rapala Blue Fox Vibrax Chaser 2 Firetiger, a compact inline spinnerbait designed for freshwater versatility. This lure blends a responsive blade with durable hardware to deliver consistent motion, vibrant flash, and a noticeable thump that can help entice bites from a...

Meet the Silver Horde 4441000873 COHO Killer UV Silver Knight Herring Aide, a multicolor lure built for freshwater anglers who value realism and reliability. The bright, multishade finish works in a variety of light conditions, while UV accents give an extra flash that helps...

Open-Bail Live Bait Release for Precise Line Release For anglers who rely on live bait, the DU-BRO Fishing E/Z Adjust Drop Back Release acts as an extra finger, releasing the line at the moment of bite. The design aims for a clean, controlled release,...

Meet the Old Salty 3 Planer, a compact piece of fishing equipment designed to help you organize your gear and streamline your day on the water. Built with value-minded anglers in mind, it combines dependable construction with an accessible price, making it a trustworthy...

Meet the LIVE TARGET Twitch Minnow: versatile, lifelike, and ready for customizable setup Inspired by the slick, injured-minnow profile, the LIVE TARGET Twitch Minnow soft jerkbait brings authentic presence to freshwater fishing. It arrives unrigged, inviting you to tailor its setup to your preferred...

Elevate your bass presentation with the Zoom Bait G Tail Worm The Zoom Bait G Tail Worm in Green Pumpkin delivers a classic, high-profile silhouette backed by Zoom’s renowned soft plastic. This pack contains 10 durable 6-inch worms designed to move with the water...

Gitzit 4.25-Inch Soft Plastic Lures — Pack of 10 (Olive/Smoke/Red) Elevate your next fishing session with this pack of ten soft plastic baits from Gitzit. Each lure measures 4.25 inches, delivering a balanced profile that pairs with a wide range of rigs. The olive,...

Overview of the Yamamoto Swim Senko 4" The Swim Senko 4" in Watermelon with a Large Black paddle tail adds a lively, lifelike presence to the classic Senko design. At 4 inches, this version sits at a versatile size ideal for a variety of...