Overview The River2Sea WPL130/11 Whopper Plopper delivers a distinctive top-water presence with a five-inch, chubby profile that catches the eye and the attention of nearby fish. At the surface, it creates a lively wake while the built-in rattles add a subtle underwater cadence as...

Overview The Keitech 3.5-Inch Swing Impact Sun Gill is a versatile swimbait designed to perform across a range of conditions. Its compact 3.5 inch profile delivers a convincing swimming motion, while the Sun Gill color adds life-like contrast in varying light. The lure leverages...

Meet the Zoom Skinny Chunk Bait The Zoom Skinny Chunk Bait in Black/Blue arrives as a compact 2.75-inch lure, offered in a convenient 20-pack. Identified by model 044072X, this Zoom creation blends a classic silhouette with a bold color combo designed to stand out...

Elevate your freshwater bass fishing with the Zoom Z-Craw 4.5-inch lure in Green Pumpkin Blue Flash, offered as a convenient 6-pack (model 127294X). This versatile crawfish-style design is built to move with natural, irregular action that mimics a real prey item in the water....

Overview The Reef Runner 600 Series Deep Ripper is a hand-tuned crankbait crafted to deliver a pronounced, darting action while reaching deeper water than typical minnows. Designed for mid-to-deep structure, its balance and wobble create a natural minnow silhouette that can entice bites in...

Premium Spider Head Jig Heads for Bass Anglers Designed by Charlie Brewer, the Slider SPH4 Head Spider pairs a lightweight 2/0 bronze hook with a 1 3/4 in head finished in a stealthy black. Available in four weights, this jig head is built to...

Overview Meet Zoom Tab Tail Grub, a 4-inch single-tail lure designed to move with a lifelike wobble that can entice bass across a range of waters. The Green Pumpkin Red color blends naturally with typical forage patterns, while the salt-impregnated body adds durability and...

Overview The Blue Fox 60-60-71R Classic Vibrax spinner represents a time tested option for freshwater anglers. This iteration pairs a bright red tip with a silver body to create both flash and contrast as you retrieve, helping the lure catch light from multiple angles...

Overview for DIY lure makers Circle B Tackle Twisted Eye Wire Shafts are precision steel components designed to help you craft spinner baits and related rigs with reliability. 100% made in the USA, these closed-eye shafts come in two practical sizes and are sold...

Meet the Gunfish 95: Next‑generation topwater action The Gunfish 95 from LUCKY CRAFT blends a slim, tapered body with a uniquely cupped mouth. This design generates a distinctive splash and a tight walk‑the‑dog glide that anglers notice the moment the lure hits the water....

Adaptive color, iridescent glow The Rapala Glass Shad Rap 07 features a molded high-impact plastic body with a holographic foil insert. This combination lets the lure pick up nearby colors and bounce them back in an iridescent glow, helping it look natural under bright...

Overview The Zoom Magnum Super Fluke 7 Inch Soft Jerkbait is a versatile baitfish imitator designed to resemble an injured shad with lifelike precision. Crafted from salt impregnated soft plastic, this lure carries added weight and remains lively through multiple twitches, helping it grab...

OverviewIntroducing the Angler Dragon Loach Lure, a topwater finesse lure crafted to tempt freshwater and saltwater predators with a lifelike glide. The lure’s attention-grabbing silhouette and confident surface presence are designed to make an impression on the water, without overwhelming your technique.Every cast offers...

OverviewThe Williams Wabler is a versatile spoon lure designed to perform across a wide range of retrieves. While many anglers reach for it as a trout lure, its wobbling action and bright flash also attract other freshwater species when you vary speed and cadence.What...

Meet the Owner Zip'n Ziggy Bait, a compact 3 1/5-Inch, 1/3-Ounce shiner designed for surface action. The lure features a subtly arched profile that prompts a lively mix of skips, slides, darts, and walks across the water. Its reflective holographic foil finish catches light...

Overview of the Owner Zip'n Ziggy Bait The Zip'n Ziggy Bait from Owner is a compact, surface-drenched lure designed to grab attention and provoke reaction bites. Measuring 3 1/5 inches and weighing 1/3 ounce, it sits at a versatile size that anglers reach for...

Overview The Dick Nite 4006 Dodger in Chartreuse Hothead is a slim, responsive dodger designed to pair with today’s ultralight trout and kokanee tackle. The compact silhouette moves with water, producing a subtle, inviting flash that helps your lure stand out without overpowering lightweight...

Overview The Dick Nite 4002 Dodger – Clown is a compact, high‑visibility lure tailored for ultralight trout and kokanee setups. Its balanced profile and polished finish create inviting motion in the water, helping you present a natural attractant without overwhelming light tackle. Color variety,...

Overview The BSFISH STD-00 Brads Sm Diver is a compact tool designed for precision in tight work zones. Its slim silhouette lets you reach tiny recesses while maintaining a balanced feel in the hand, enabling controlled movements without adding bulk to your kit. This...

Overview Kalin's Octogambo Grub Glow is an 8-inch grub lure designed to enter the water and start moving with purpose. The glow finish enhances visibility in dim light or turbid water, helping the lure stand out as it works through the strike zone. Built...