Overview The River2Sea CL-TN130/12 Chris Lane is a topwater prop bait designed to wake the surface with deliberate action. At 5 inches long and 3/4 ounce, this lure balances a substantial silhouette with a lively kick, producing a spray of water on every twitch....

Overview The Mirrolure 27MR-GBG Mirrodine XL is a compact suspending twitch bait designed to mimic a wounded baitfish with a gold broken glass finish. At 3 1/8 inches and 9/16 oz, it balances a lively initial dive with a controlled pause, inviting a deliberate,...

OverviewThe Reef Runner 600 Series Deep Little Ripper is crafted to deliver a bold, darting action while diving deeper than the standard Little Ripper. Its wider wobble helps it maintain depth for longer retrieves, translating into more time in productive water columns without sacrificing...

Meet the VMC Rugby Jig 3/16 Black, a purpose-built lure designed to tackle rugged waters and rocky bottoms. Its compact form hides a deliberate design intended to maximize strike opportunities while standing up to the push and pull of structure. When cast into currents...

Sea Striker SES300-SIL Casting Spoon Light catches the nickel body and Prism coating, creating bright flashes as the lure moves. This listing highlights the 3 oz Silver Prism version, bundled in a six-pack, with Prism options in chartreuse, blue, and pink. The gleam from...

Overview The SteelShad Bottom Blade Blue Flash reimagines a classic blade bait with a modern twist. Its distinctive design promotes a precise vertical descent, delivering a clean drop and an attention-getting wobble that helps the lure stand out in the water column. The compact...

Meet Hog Farmer Spunk Shad Blue Gizzard Hog Farmer’s Spunk Shad Swimbait blends a lively, lifelike motion with a subtle, anise-inspired scent within soft plastic. The body dances and wiggles with each retrieve, inviting attention from pursuing bass while preserving a natural look that...

Engineered for saltwater challenges The Luhr-Jensen Pet Spoon blends premium finishes with a rugged, heavy-duty build designed to withstand reef and structure fishing in demanding environments. Model 4984-012-0013 offers genuine chrome or gold-plated corrosion-resistant finishes that maintain their shine in brine and sun. Its...

Meet the Maurice 4.25 UV Watermelon Dodger Rocky Mountain Tackle Signature Dodgers are recognized for a slim, single cupped profile that moves through water with minimal resistance. The Maurice 4.25 UV Watermelon Dodger is built to be trolled at speeds far higher than many...

Meet the Zoom 122-309 Z Drop Worm Bait The Zoom 122-309 Z Drop Worm Bait is a finesse option designed to entice wary bass with a carefully balanced profile. At 4 inches and finished in pink, this soft bait sits comfortably on dropshot setups...

Overview Meet the Whip-It Fish from Al Gag's Fishing Lures, a standout soft-plastic swim bait designed to mimic natural prey through a dynamic, lifelike motion. Its dual-action head and paddle-tailed design create engaging underwater action that might grab the attention of a broad range...

Overview Al Gag's Whip-It Fish Pearl offers a modern take on soft-plastic swimbaits. Its dual-action head engages two independent movements as you retrieve, while the paddle tail delivers a steady, lifelike kick that mimics fleeing prey. The pearlescent finish adds a subtle shimmer, helping...

Overview The Shimano Current Sniper Walk 110F Silent in Green Mackerel is a purposefully designed topwater lure built for controlled, walk-the-dog action with a discreet water presence. Shimano brings together a refined profile, a lifelike finish, and a robust build to help anglers present...

Shimano Current Sniper Walk 110F Silent White Bait Discover a topwater lure engineered for stealthy presentations in clear water. The Shimano Current Sniper Walk 110F Silent White Bait (OT111QEWB) blends a clean silhouette with a quiet, lifelike action that helps fish notice movement without...

Megabass Hazedong Shad 3inch Green Pumpkin Shad The Megabass Hazedong Shad is a compact paddletail lure designed to deliver versatile action in a small, tournament-friendly profile. At 3 inches long, this soft bait fits comfortably in a wide range of presentations while maintaining a...

Overview The River2Sea Clackin' Crayfish 130-05 is a purpose-built crayfish lure designed to move and feel more like its real counterpart. Created by Larry Dahlberg in collaboration with River2Sea, this lure features a hinged lip that grabs water and a jointed tail that pulls...

Channel Your Catch with the Rapala Rippin' Rap 06 Purple Clown Meet a compact, high-contrast lure engineered to entice predatory fish with its bright Purple Clown pattern and realistic flash. Built in China with a durable profile, this Rippin' Rap model sits at the...

Introducing the Rapala Rippin' Rap 07 Purple Clown This compact, high-contrast lure brings vivid color and energetic action to freshwater fishing. Model RPR07PRCL leverages a classic Purple Clown pattern that stands out in varying light and water clarity, helping you keep options open on...

Overview The Zoom Lil' Critter Craw is a compact, soft-plastic bait that mimics a small crawdad with lifelike movement. At 3.12 inches, it offers a versatile option for bass anglers seeking a natural, subtle presentation under a variety of conditions. Versatile fishing tactics Designed...

Rapala X-Rap Saltwater 08 Mangrove Minnow The Rapala X-Rap Saltwater 08 Mangrove Minnow is a purpose-built lure crafted for saltwater anglers pursuing inshore action. Its compact silhouette and Mangrove Minnow pattern catch the eye in sunlit shallows or shadowed estuary water, offering a convincing...