Meet the Snag Proof Zoo Wake Topwater Wakebait, a refreshed take on the Zoo Series designed to perform on the surface and below, depending on how you reel. Its soft, hollow body floats with a natural buoyancy that keeps the lure riding over heavy...

Meet the Snag Proof Zoo Wake Topwater Wakebait, a fresh take on the Zoo Series that blends a soft hollow body with a compact profile. Its buoyant construction is designed to stay on the surface over heavy cover while still responding quickly to line...

Overview The Rapala X-Rap Pop 07 brings bold topwater attitude to freshwater fishing. Built to start in a tail-down pose, its arched silhouette launches a pronounced kerplunk and splash with each snap, bringing the lure to life at the surface. The clown color pairs...

Heritage meets modern versatilityThe Luhr Jensen K11X Kwikfish X-Treme Blazin Red UV builds on a long tradition of Kwikfish design. The original concept relied on laborious hand-made samples that guided final shapes and finishes. The X-Treme lineage carries that spirit into a lure that...

Overview Meet the Rapala X-Rap Pop 07 in Chartreuse Ghost — a topwater lure built for bold surface action. It starts in a tail-down position and arcs upward, delivering a pronounced kerplunk-pop and splash with every snap. The translucent body reveals an internal holographic...

Overview The Jensen Trout & Kokanee Dodger in Brass/Chrome H&H is sized for smaller freshwater targets like trout and kokanee. Its sharp, side-to-side swim creates a lively pull behind trailing spoons, flies, or small squid imitators, helping your presentation rise above the water’s surface...

Storm Orig Wig Wart 5: Blazing Green UV 2-Inch Lure Designed for anglers who chase finicky fish, the Storm Orig Wig Wart 5 blends a compact silhouette with rippling side-to-side motion and a pronounced rattle. The 2-inch body size strikes a balance between presentation...

Overview Meet the Zoom Trick Worm in Motoroil Red, a 6.5-inch plastic worm built for finesse fishing. The rich Motoroil Red shade blends with a variety of water tones, helping you present a natural silhouette as you work through cover and structure. What makes...

Circle B Tackle Indiana Brass Smooth Spinner Blades are built for DIY lure makers who want durability, performance, and a touch of shine. This 25-pack covers a broad range from #5 to #0, making it a versatile core for inline spinners, spinnerbaits, underspin jigs,...

Overview The Acme Little Cleo Green Alewife lure, weighing 3/4 oz, blends a timeless profile with dependable performance. Its hump-backed silhouette creates a lifelike appearance as it travels through water, producing a natural looking wiggling motion that mimics a fat baitfish navigating currents. Why...

Overview The Rapala Shad Rap 06 Purpledescent is a classic crankbait designed to mimic baitfish across freshwater landscapes. Constructed from premium balsa, it delivers buoyant, responsive action that can be effectively used for both casting and trolling. Its hand-tuned and tank-tested quality aims to...

Overview The Rapala Shad Rap 6 is a benchmark among crankbaits, designed to mirror baitfish found worldwide. Built from premium balsa wood, this lure delivers a lifelike wobble and natural translucence that helps fish read the silhouette as it darts through the water. Classic...

Kalin's Octogambo Grub Bait is engineered to start working the moment it touches the water, delivering immediate appeal for a range of casting techniques. This 8-inch white lure is built to be a proven performer for flippin, pitchin, or topwater retrieves, making it a...

OverviewCircle B Tackle Willow Nickel Hex Spinner Blades are crafted for DIY lure makers who value precise balance, bright reflection, and durable construction. This 25-pack delivers nickel hex blades in sizes from #5 to #3, all proudly made in the USA. Designed for both...

KTGCOZS Soft Worm Lures – 25-Pack, 6g/75mm Explore a versatile soft lure set crafted to resemble a wriggling worm with a responsive, lifelike feel. This 25-piece pack features lures weighing about 6g and measuring 75mm, made from durable TPE material that balances supple action...

Circle B Tackle Colorado Nickel Smooth Spinner Blades are designed for DIY lure makers who value reliability and a high-visibility finish. The nickel coating produces a shimmering, water-ready flash that can catch the eye of predatory fish as it moves with the lure. Each...

Overview Meet the Yo-Zuri R1369-BSCL TopKnock Pencil, a compact inshore lure designed to skim the surface with a distinctive, controlled presence. The black and silver finish with chartreuse accents catches light and draws attention, helping the lure stand out in a variety of water...

Introducing the Yo-Zuri R1444-TM 3DB Pencil Popper 110mm, a sleek topwater walking bait designed to attract attention with a crisp, surface-level presence. The patented 3D Internal Prism reflects light in every direction, creating a dynamic visual signal that stands out under varying sun angles....

OverviewThe Rapala Shad Rap Lure is a benchmark crankbait that mirrors the look and motion of common baitfish. Built from premium balsa wood, it delivers buoyant, lifelike action that responds to a wide range of retrieves. Whether you’re casting from shore or trolling behind...

Overview The Z-Man Razor Shadz 4.5 is a versatile soft bait crafted for bass anglers who navigate thick cover. At 4.5 inches, it strikes a balanced profile that mimics natural forage while delivering a responsive, lifelike feel during retrieves. This lure pairs approachable size...