Overview The Blue Water Candy 01516 Umbrella Parachute Rig combines a four-arm umbrella design with an integrated parachute. It is lightweight, weighing about 4 oz, and finished in a crisp white to maintain a clean, high-visibility profile on the water. The compact form supports...

Discover Vision Oneten 110 Megabass Vision Oneten 110 is a competition-inspired jerkbait designed for bass anglers who seek precise action and reliable balance. Built on a heritage of precision lure design, this model blends a slender profile with a dynamic side-to-side glide that encourages...

Elevate Your Deep-Water RetrieveThe Rapala X-Rap Magnum 10 is built for serious offshore and inshore action, delivering a heavy-duty silhouette with a powerful wiggle that cuts through current and water to reach engaging depths quickly.Designed for deep water, the lure can access a 15-30...

Ultra-Light angling, reimagined There is nothing more exhilarating than feeling a small fish surge and pull on a light line. The Rapala Ultra Lite Lure Kit is designed to deliver that thrill with four carefully selected ultra-light lures hand-picked by Rapala ProStaff. Each lure...

Elevate your surfaces with SureLife SL203 Finer Shiner Discover a finishing solution that helps bring out depth, clarity, and a refined glow on a range of compatible materials. The SL203 Finer Shiner glides on smoothly, leaving a uniform sheen that catches light and revitalizes...

Overview Megabass Vision ONETEN+1 is a mid-range suspending jerkbait designed to extend the original ONETEN's depth by up to 3 ft, reaching down to about 9 ft. It preserves the legendary action while smoothing out common long-bill drawbacks like high water resistance and fatigue....

Overview The Megabass 110 Jerkbait is a flagship member of the VISION ONETEN lineup, once a pro secret that migrated to everyday anglers. Its slender profile, precise darting action, and a finely tuned balancing system create a lifelike presence that performs across open water...

Overview The Megabass Ito Vision ONETEN+1 110+1 Suspending Jerkbait in GP Pro Blue blends a refined silhouette with a restrained, lifelike action. Engineered to suspend at shallow to mid-depths, this lure invites deliberate, controlled retrieves that mimic a distressed baitfish. Its compact 4 1/3...

Overview The Megabass Vision 110 is a suspending jerkbait that has moved from pro rumor to a go-to choice for bass anglers across the United States. Its design blends a distinctive darting action with a tungsten Multi-Way Moving Balancer System, delivering timed pulses, brilliant...

Meet the Megabass Vision 110 JerkbaitsEngineered for anglers who value precision and confidence on the water, the Vision 110 is a standout in the Megabass lineup. The 110 millimeter profile combines a balanced internal weight with a sleek, high gloss finish that catches sun...

Overview The Megabass Vision 110 is a 4 1/3 inch (110 mm), 1/2 oz suspending jerkbait that has become a staple for many anglers across U.S. waters. Its compact profile is paired with a distinctive darting action and vivid color options, providing a versatile...

Overview Meet the Rapala SGFR SP5-SGFR Popper Skitter Pop, a compact, floating topwater lure built for bass enthusiasts. Measuring 2.0 inches and weighing 0.2 oz, this pocket-sized diver-friendly popper is designed for easy casting and controlled retrieves along the shallows and near structure. Its...

Discover the Vision Oneten: Megabass 110 Jerkbaits Initially a closely guarded secret among pros, the Vision Oneten jerkbait has become a staple for anglers at all levels. Its distinctive profile combines a nimble, darting swim with a bold flash, powered by a Tungsten Multi-Way...

Overview The Megabass Vision Oneten ITO Wakasagi Lure is a precision-designed fishing lure that blends a slender, minnow-like silhouette with an aggressive jerking rhythm. Born from cross-market development between Megabass USA and the Japanese market, this lure demonstrates a balanced approach to targeting freshwater...

Meet the Berkley Big Game Lip Grip Designed for anglers who want safer, more efficient catch handling, the Berkley Big Game Lip Grip blends rugged practicality with thoughtful ergonomics. The corrosion‑resistant stainless steel body stands up to challenging water conditions, while a positive locking...

OverviewMeet the Megabass Vision ONETEN GP Sexy Shad Lure, a 110.5mm plastic lure designed for bass fishing. Built with a blend of American field testing and a Japanese launch heritage, it offers a versatile tool for mid to shallow water presentations. The lure pairs...

Overview Elevate your deep-water presentations with the Rapala X-Rap Magnum 30 Glass Ghost. Built for serious offshore and big-game pursuits, this lure combines a bold profile with a precise diving lip to reach productive depths quickly and maintain an enticing wobble in challenging conditions....

Overview The Megabass Vision ONETEN HT ITO Tennessee Shad is a purpose built bass lure designed to provoke decisive strikes with a distinctive underwater glide. Crafted for efficient field performance, this lure balances size and action to invite strong follow ups from bass across...

Overview PowerPro Downrigger Cable in Moss Green pairs high sensitivity with robust strength and near-zero stretch, purposefully designed for downrigging. With a 300 ft length and a 250 lb rating, this line is built to deliver controlled, smooth drops and quiet operation that can...

Overview Meet the Rapala X-Rap Magnum 30 Blue Sardine, a rugged deep-diving lure designed for serious offshore action. Its oversized diving lip powers a bold, penetrating dive that reaches the strike zone where big predators often roam. The 2.5 oz profile provides a balanced...