Overview The Mepps Musky Killer-bktl in hot white-white is a purpose-built option for muskie anglers who want a bold, responsive lure. The BM HW-W variant emphasizes a high-visibility color with a compact profile, designed to perform across freshwater rigs and seasons. The lure pairs...

Versatile unpainted walley shad lures for flexible tactics Explore a 20 piece set of unpainted walley shad hard baits designed for medium diving action. Each lure measures 110mm in length and weighs 8g, delivering a balanced profile that’s easy to cast and control through...

OverviewExperience the LIVE TARGET Trout Parr Swimbait in Gold-Olive, a compact freshwater lure designed to mimic a young trout. The gold-olive color delivers a natural radiance in sunny or overcast conditions, while the streamlined body moves with a lifelike side-to-side glide that can entice...

Timeless Minnow Action with Modern Versatility The Rapala Original Floater 18 combines a classic minnow silhouette with lightweight balsa construction, delivering buoyant, lifelike motion that remains a trusted choice for many anglers. Its wounded-minnow action, paired with sharp details and durable hardware, creates an...

Overview Brad's Super Bait Lure two-pack delivers chrome-ready shine and a proven rolling action to your tackle kit. Built with versatility in mind, these lures are designed to entice a range of species across varied water conditions. The subtle yet effective motion responds to...

Subsurface Walking Action that Entices Bites The Rapala X-Rap Saltwater SubWalk is built for inshore anglers targeting snook, redfish, and speckled trout. Its subtle, side-to-side glide remains just beneath the surface, creating a lifelike movement that can draw strikes from wary fish in bright...

Bigwater ready, 10-inch HeroZ jerk bait The Z-Man HeroZ 10-inch ElaZtech jerk bait brings a bold, fish-shaped silhouette to the water. Its oversized profile is tailored for big-fish opportunities across coastal regions, reefs, bluewater, and northern lakes, where predators often circle before striking a...

Brad's Twisted Sister Super Bait Lure – 2-Pack Meet Brad's Twisted Sister, a 4.5-inch hard bait designed to trigger action in a variety of water conditions. This easy-to-carry 2-pack provides two reliable options for quick rig swaps, broader coverage across spots, and consistent practice...

OCEAN CAT offshore trolling kit for big game fishing Meet a purpose built set designed for saltwater adventures. The OCEAN CAT 5 inch Daisy Chain Lures pair a lifelike spray maker with feather teasers to create motion that mimics natural prey skimming the surface....

Overview The Jackall Gavacho Frog showcases a compact, lifelike lure designed for outdoor lifestyle anglers. Its chartreuse Strike Gill color creates a vivid silhouette on the water, pairing with a profile that echoes a small prey creature moving through vegetation and cover. Design and...

Brad's Super Bait: a patent-pending bait-holding lure with rotating action Brad's Super Bait redefines how anglers present their lure with a patent-pending bait-holding design and a smooth, rotating action. Built to work across multiple species, this lure is described as especially effective for Chinook,...

Overview Discover the Rapala X-Rap Saltwater lure in a Spotted Minnow finish, a 4.75 inch model designed to handle the rigors of saltwater fishing. It pairs a lifelike profile with an energetic, hard-cutting darting action and an integrated rattle that speaks through the spray,...

Overview Berkley Gulp Saltwater Chum arrives in a convenient 5-lb bucket, engineered for rapid scent dispersion across a broad range of saltwater gamefish. The formula is biodegradable and ready to use, making it practical for both shallow-water structure and open-water scenarios. Its variegated color...

Overview The Rapala X-Rap 08 in Rusty Crawdad is a mid diving jerkbait built to deliver dynamic action across a single retrieve. With a textured translucent body that catches light and an internal holographic foil, this lure flashes as it darts, inviting follows and...

Meet the Luhr-Jensen Dipsy Diver Fish Candy Chartreuse UV, a compact trolling lure known for its distinctive round shape and directional control. Its bright Chartreuse UV finish enhances visibility in varying light, helping attract attention as you move through the water. On the water,...

Gitzit 6-inch Super Tube White 2Pk: a versatile soft lure for bigger catches The Gitzit 6-inch Super Tube White 2Pk brings a pair of lifelike soft plastics designed to tempt larger fish with subtle, natural movement. Each 6-inch tube is crafted from high quality...

OverviewMeet the Z-Man ChatterBait Jack Hammer in the 1/2 oz California Craw color. This lure pairs a blade driven jig concept with a robust head and premium hardware, delivering a responsive and lifelike presentation that appeals to bass in a range of conditions. Crafted...

The Luhr-Jensen Dipsy Diver Fish Candy Blue UV stands out with a compact, round body that creates a distinctive, multi-directional trolling pattern. When deployed, a slight shift on the base plate can steer the diver toward port or starboard, enabling a broad spread of...

Overview Meet the Z-Man ChatterBait Jack Hammer in the 3/8 oz Smallmouth Magic edition, a blade-driven lure designed for responsive casting and confident retrieves. Born from a collaboration between bladed-jig expert Brett Hite and Japanese luremaker Evergreen International, this lure blends precise engineering with...

Overview The Rapala X-Rap Magnum saltwater trolling lure combines a bold, aggressive darting action with a rugged build designed for offshore and inshore fishing. The silver body catches light as it moves, while careful balance helps the lure track true at trolling speeds. This...