Precision depth control and versatile actionThe Delta Minnow is a soft-plastic jerkbait designed for stable, natural presentations across a range of depths. Its soft-plastic diving lip helps maintain balanced tracking during retrieves, creating a consistent, lifelike glide through the water.Key features that matter on...

LiveOnce 8-Segment Lifelike Swimbaits Meet an 8-segment swimbait designed to mimic a real forage fish with an authentic S-shaped glide and slow-sinking action. This motion helps the lure stay in strike zones longer and can entice nearby predators to investigate as you reel at...

Precision depth control with the Delta Minnow 4.5in Live Ops Meet the Delta Minnow 4.5in Live Ops, a soft-plastic jerkbait engineered for anglers who want to dial in depth and trigger a natural swimbait response. The centerpiece is the Adjusta-Ball Internal Tungsten Weight System,...

Meet Wander 95: The Legendary Sinking Pencil Lure The Wander 95 from LUCKY CRAFT carries a storied legacy in modern lure design. Its signature Wandering Fall creates a distinctive shimmy and body shake during the descent, turning a simple drop into a prime opportunity...

Meet LiveOnce 8-Segment Lifelike Swimbait, a versatile lure designed to emulate a natural prey profile while delivering a controlled sinking action that invites aggressive responses from predatory fish. Each cast reveals a subtle, S-shaped glide that hints at life-like movement, paired with a slow...

OverviewBalifly soft plastic paddle tail swimbaits combine a lifelike profile with versatile action, designed for bass and freshwater anglers while remaining suitable for saltwater setups. The 10 piece FS/RE-08 pack in orange weighs 0.23 oz per lure and pairs with a balanced jig head...

Elevate Your Catch with Balifly Paddle Tail Swimbaits Balifly brings a lifelike presence to your freshwater and saltwater sessions with soft plastic paddle tail swimbaits. Each lure showcases realistic 3D eyes and fish-scale detailing that mimic natural prey, helping you draw attention from largemouth...

Meet Balifly FS/RE-08, a 10-piece soft plastic paddle tail swimbait set built for anglers who value realism, action, and versatility. In orange, the lures combine lifelike color and detailed texture to mimic a wounded baitfish, encouraging following and bites in both freshwater lakes and...

Overview Circle B Tackle Brass Wire Eyes for Fishing Sinkers and Stainless Steel Sinker Wire Forms offer dependable connections for a wide range of rigs. Made in the USA, these wire eyes are available in brass or stainless steel, giving you options that align...

Overview The Rapala Gold Miner Spoon is a versatile casting spoon designed to flash and wobble like a live baitfish. Measuring 4-3/4 inches and weighing 3/4 oz, its Purpledescent finish catches the light, helping it stand out in both bright and stained water. The...

Product overview The Bass Mafia 5in Loaded Daingerous Swimbait Shallow Runner is engineered for precise, lifelike action in shallow to moderately clear water. At 0.93 ounces and five inches, it delivers a balanced profile that feels responsive to your retrieve. The Violet Albino color...

Overview Circle B Tackle presents a versatile, beginner-friendly plastisol base designed for crafting your own soft plastic fishing lures. Packaged in a 1 quart (32 oz) bottle, this ultra clear, soft formula emphasizes precision color, minimal fumes, and dependable pour quality. The product line...

Overview Saluaqui’s Lifelike Inkjet Lure is crafted to tempt large predators with a meticulously squid-inspired silhouette. The soft, lifelike body features prominent eyes and a vibrant skirt that mimics natural swimming motion. In real-world water, this combination stands out in dim light and at...

Overview Circle B Tackle offers 24K Gold Colorado HEX spinner blades engineered for lure making. Each blade is 24 karat gold plated with a smooth burnished edge that helps protect lines and leaders during casting and retrieves. The 10‑pack is proudly made in the...

Premium Copper Trolling Spoons for DIY Lure Making The Circle B Tackle Copper Smooth Trolling Spoon is a durable blank designed for custom lure projects. Crafted from 100 percent copper and finished with care, these spoons are ready to be personalized for inline spinner...

Meet the Rapala Precision Xtreme Jowler Jerkbait Designed for anglers who value distance, precision, and versatility, the Rapala PXRJ127OKBN is a 5-inch hard bait built to handle a range of species. Its Okie Bone color balances a natural silhouette with visibility across light conditions,...

Reach Deep, Trigger Strikes When you need to reach fish that hold tight to deep structure or wind-swept banks, the Rapala Precision Xtreme Deep Mavrik Jerkbait is built for long casts and fast water coverage. Its streamlined silhouette slices the air, helping you put...

Overview Meet the Silver Horde Stubby Dodger Chartreuse Super Pearl — a compact lure built for versatility on the water. The chartreuse pearl finish shimmers in sunlight, while the stubby dodger creates a distinct lifting and flashing action that helps attract attention as you...

Overview Circle B Tackle's Downrigger Mold Eyes are precision-made eyelets crafted from stainless steel or brass. They’re designed to be used with Do-It Downrigger weights and are compatible with a wide range of downrigger molds, offering a reliable option for rigging setups. Each package...

Premium Brass Inline Spinner Blades for DIY Lures Circle B Tackle Brass Inline Spinner Blades are precision stamped from high-quality brass, designed to give your custom lures a touch of shine and reliable performance. Available in sizes #1 through #5, these blades feature burnished,...