Meet the MagBay Lures 5.5-inch Carolina Skimmer Designed for saltwater anglers who value reliability and action, this compact lure presents a balanced profile at 5.5 inches. Its blue finish and lifelike silhouette catch light as you retrieve, troll, or pause, creating a visual cue...

Meet the MagBay Lures 5.5in Carolina Skimmer The MagBay Lures Carolina Skimmer in a bold red finish blends a compact 5.5-inch profile with lifelike movement, designed to catch the eye of mid-to-large pelagic targets. This lure is ready to work right out of the...

Meet the MagBay Lures 5.5-inch Carolina Skimmer Offshore anglers know that success starts with the right lure—and this MagBay Lures Carolina Skimmer delivers a balanced package in a compact, 5.5-inch profile. The pink finish catches the eye as it slices through the surface, giving...

Stable performance for offshore trolling Meet the Plplaaoo Trolling Board, a lightweight dive board designed for deep sea fishing. Crafted from durable special plastic, it resists saltwater wear while keeping tidal rides smooth. Its orange shell and blue wire boost visibility, making your lure...

Elevate your deep-sea trolling with Plplaaoo Designed for offshore adventures, the Plplaaoo Trolling Board blends rugged durability with practical design to support calm and controlled trolling in challenging saltwater conditions. Built from a durable special plastic, it resists corrosion and wear, helping it stand...

Meet the Nomad Design Slipstream 140 Flying FishThe Slipstream 140 Flying Fish in the Ulysses edition delivers a lifelike silhouette and purposeful action designed for trolling. Measuring 140mm (about 5.5 inches), its proportions help create a natural presence in the water that can capture...

Overview Meet the Shimano Current Sniper Sinking Stickbait in a Brown Back finish. This slim, sand eel–style lure is built to travel far and deliver a steady, controlled presentation when retrieved. Designed for versatility, it excels in both inshore and near-structure environments where anglers...

Meet the Chasebaits Smuggler, a 2.5-inch Purple Ghost bird-style lure built for topwater action and lifelike presence at the surface. Years of development went into creating a lure that looks and swims like a distressed bird, inviting curious fish to investigate. The result is...

Overview Years of field testing and ongoing innovation shape Brad's Killer Fishing Gear 360 Evolution Flasher Excalibur into a versatile trolling tool designed for consistent action on the water. Expect immersive 360-degree lure play, a deliberate pause with whip-thump, and quick adaptability to currents...

Engineered for 360-degree action on every pass Years of testing and ongoing refinement shaped Brad's 360 Evolution Flasher — Metalicious into a tool designed for smooth, all-around motion. The design emphasizes a responsive 360-degree presentation you can tune for water conditions and different lure...

Meet the Vertrex Swim Vibe Inshore The Nomad Design Vertrex Swim Vibe Inshore in Purple Bandit blends a soft, lifelike profile with a smart action that matters in real fishing situations. As the lure sinks, it initiates a natural swimming motion, then responds with...

Overview The Vertrex Swim 110 Vibe is a distinctive soft lure designed to imitate a live baitfish. Its patent pending body design lets it swim when sinking and vibrate when lifted, offering a lifelike presence in the water. Fitted with top quality BKK hooks,...

Overview Nomad Design's Vertrex Swim 110 Vibe redefines the soft vibe lure with a dual-action profile that mimics a real baitfish. While sinking, it maintains a lifelike glide; when you lift, it vibrates with a distinct pulse, helping to draw attention even in deeper...

Overview The Nomad Design Vertrex Swim 75 Vibe 3-inch soft lure features a Pat. Pending Body Design that brings a lifelike baitfish silhouette to life. It swims when sinking and vibrates when lifted, delivering a convincing, natural motion that can help you cover water...

Meet the Nomad Design Vertrex Swim 110 Vibe, a soft vibe lure built around a patent-pending body design that aims to imitate a live baitfish in motion. When you sink it, the lure glides with a natural, rounded profile and a subtle tail flutter;...

Overview The Delong Lures Kilr Eel is a bold 13-inch soft swimbait built to tempt big freshwater predators and surprising saltwater contenders. It arrives pre-rigged with two 8/0 hooks and carries an anise scent designed to draw in muskies, pike, and other apex anglers’...

Elevate your gift with a personalized fishing lureThis custom lure from Aartedesign blends practical gear with a keepsake feel, making it a thoughtful choice for anglers who value both on-water performance and presentation. The polished copper spoon gleams with a warm gold-tone hue, complemented...

Premium, Personal, and Practical: The Aartedesign Custom Fishing Lure Meet a thoughtfully crafted lure that blends traditional copper craftsmanship with modern angling needs. The spoon-style lure showcases a gleaming copper tone with a silver accent, designed to attract attention in a variety of water...

Overview The CLAM Ribbon Leech Flutter Spoon Kit brings together three slim, performance-driven spoons designed for ice fishing. The thin-cut Ribbon Leech Flutter Spoon descends more slowly than the traditional Leech Spoon, offering a distinct cadence that can entice strikes. A noisy flapper blade...

Overview The Blitz Blade blade bait blends precision engineering with practical, purpose-driven design to deliver a lifelike profile and a powerful vibration. Engineered for durability and effectiveness, it thrives in both freshwater and saltwater, making it a flexible choice for anglers who pursue bass,...