Overview Discover the 2pcs Fish WOW! 10-inch Curly Tail Extended Perch Grub Soft Lure, a two-piece setup designed for versatile action and enhanced visibility. The lure combines a ribbed fat body with a flexible tail, delivering a lively swim that mimics a wounded baitfish....

Boost your fishing odds with Fish WOW!'s 5-Pack Ling Cod Rig This set delivers five ready-to-use 4.5-inch rigs, each rigged with two glow-in-the-dark bulb squids. The glow helps you track movement and bites in low light or murky water, while a 50 lb test...

Overview Dont let the name mislead you—the Golby Erie Darter in Green is a trusted secret for tournament and everyday anglers. This soft bait combines a natural bait profile with a durable feel, designed to hold up under hard strikes and varied retrieves. The...

Overview Meet the Rapala X-Rap Saltwater SubWalk 07 Bone Chartreuse, a purpose-built lure designed for saltwater anglers who seek a lively, attention-grabbing presentation. The Bone Chartreuse finish blends a pale, bone tone with vivid chartreuse highlights, delivering high visibility in varied water conditions and...

Rapala X-Rap Long Cast 12 Olive Green — Overview The Rapala X-Rap Long Cast 12, identified by SXRL12OG, is a compact hard lure designed for anglers who value precision and versatility. In a natural olive green finish, this 12 cm lure offers a balance...

Overview Meet the Rapala X-Rap Long Cast 12 Bone Chartreuse, a compact hard bait engineered for distance and versatility. The bone chartreuse color delivers strong visibility across light conditions, while the translucent body adds a lifelike silhouette that can help the lure read as...

Overview The Rapala HMAG25BTO Husky Magnum 25 Bonito is a large saltwater lure designed for serious fishing sessions. Measuring roughly 25 centimeters, it carries a bold silhouette that helps attract larger predators from offshore reefs, wrecks, and open-water ambush points. The Bonito variant aims...

Overview Meet the Rapala X-Rap Long Cast 14 in Hot Olive, a mid-sized lure designed for extended casts and standout on-water action. Its balance and profile are tuned to deliver reach and control, helping you present a convincing target across varied water conditions. While...

Fat Cow Jig Strips Skinny Tail 5-1-4: A reusable, versatile trailer Engineered from a flexible synthetic material, Fat Cow Jig Strips add motion, color, and scent to your lure while staying on the hook through multiple retrieves. The Blood Red shade catches light and...

Overview Meet the Livingston Lures Howeller Dream Master Classic Plus Clearwater Shad, a high-tech swimbait designed for freshwater anglers who seek a lifelike presentation with modern sound and smart features. The Clearwater Shad finish blends natural shine with a translucent edge to mimic a...

Overview The Livingston Lures Howeller Dream Master Classic Plus Copperhead blends lifelike water cues with modern lure technology. Its copperhead finish glints in the sun and catches light just enough to draw attention, while internal components translate your retrieve into nuanced underwater signals. Anglers...

OverviewThe Daiwa Saltwater Plugs Top Water DSPM17F49 Salt Pro Minnow is a floating topwater lure designed to entice predators with a fast, ripping retrieve. Its compact body travels with a lively, erratic side-to-side swim that grabs attention on the surface.Designed for long casts and...

OverviewMeet the Rapala Husky Magnum 25 Hot Pink UV, a bold, large-profile fishing lure designed to grab attention on the water. Its size and dynamic color combination are built to stand out in a range of conditions, from sunlit shallows to stained or choppy...

Overview The Rapala Husky Magnum 25 Sailfish UV is designed for saltwater anglers chasing sailfish and other large game. This compact hook, part of the Husky Magnum family, emphasizes a confident presentation and straightforward rigging. The Sailfish UV finish adds visibility in varying light,...

Halco MAX190#H73 Max 190 Lipless: Versatile Saltwater Lure Meet the Halco MAX190#H73 Max 190 Lipless, a purposefully balanced lure designed for both casting and trolling in saltwater environments. Measuring 7 1/2 inches and weighing about 6.75 ounces, this inline single-hook plug blends robust feel...

OverviewExperience the Megabass Vision 110 Jr., a compact crankbait designed for precise casts and lifelike movement in freshwater. Built around a trusted Vision chassis, this lure aims for a balanced wobble and responsive action that bass notice across a range of water conditions.The ITO...

Overview The Rapala X-Rap Long Cast is a purpose-built, suspending jerkbait designed to entice reaction strikes from inshore bass, walleye, and pike. Its aggressive yet controlled darting motion—often described as slashbait action—mimics a distressed baitfish. Paired with a vivid Hot Pink UV finish, this...

Overview Discover the Fish WOW 4-piece spoon lure set, engineered for versatility across freshwater and saltwater outings. Each spoon weighs 3 oz and features a robust three-point treble hook plus a shimmering holographic laser tape that catches the eye as you retrieve. The result...

Overview The River2Sea Whopper Plopper 190 Bone Topwater Lure brings a bold surface-focused option to your tackle box. The bone color delivers high contrast in a range of light conditions, helping you track the lure’s wake from the first cast to the final twitch...

Unmatched realism in every cast Meet the Savage Gear 3D Duck Fishing Bait in the Wood Duckling color — a topwater lure sculpted from a precise 3D scan of a real duckling. Its lifelike profile and natural coloration catch the eye and invite predatory...