Powerful trolling, lasting reliability on the water The Cannon Magnum Electric Downrigger combines rugged build quality with thoughtful technology to help you place baits with confidence. Built for serious anglers, its proven performance pairs industrial strength with smooth, user-friendly controls. On the water, you’ll...

Meet the DOA Cal Shad Tail 80314-314 The DOA Cal Shad Tail 80314-314 is a single-hook fishing accessory crafted for anglers who value a straightforward rig and a clean water presentation. Made in the United States, this hook is designed to fit standard tackle...

Overview The Rapala Twitchin' Rap 08 Copper Flash delivers a baitfish-inspired presence with a compact, fast-moving profile. Its copper flash finish catches light and shimmers through the water, helping the lure stand out in both clear and stained environments. Engineered for twitching retrieves, this...

Overview Meet the DOA Shrimp FSH3-3P/368, a 3" lure finished in clear with red glitter, sold as a 3-pack. Designed to mimic live shrimp, its compact profile and lifelike motion combine to create an enticing on-water presence. The downward-facing vibration legs and a steady...

Meet the Bill Lewis Rat-L-Trap Super Trap in Black Halo, a classic lipless crankbait built for serious fishing moments. The lure features a tight wiggle and a compact profile, paired with an internal rattle that helps it stand out in low light, murky water,...

Experience steadier trolling with the Off Shore OR19 Heavy Tension Release The Off Shore OR19 Heavy Tension Release is engineered for serious planer board setups where reliable control matters. Built to endure regular use and challenging conditions, this release acts as a steady anchor...

Overview Meet the Mepps Musky Killer Dressed Lure in a 3/4-ounce size, finished in Hot Chartreuse with a Chartreuse Tail. This lure is designed to cover a wide depth range from medium-deep to shallow, giving you versatility across different water columns. The blade is...

Overview Hildebrandt 4SSN-W Snagless Sally is a compact electronic cable designed for tidy workspaces and dependable connections across desks, racks, and multimedia setups. Its slender profile and crisp finish help you pair it with other components without crowding your space. The Snagless Sally name...

A lifelike minnow with powerful actionMeet the Rapala Jointed 13 Minnow Lure in Gold, a purpose-built hard bait designed to move with a lifelike cadence. The articulated body creates a pronounced tail kick and a natural wobble that mirrors a fleeing baitfish, inviting predatory...

OverviewThe Rapala Floating Magnum 18 Redhead is a versatile lure designed to tempt a broad range of fish in both saltwater and freshwater environments. The deep redhead finish provides a strong silhouette and a lifelike presence that anglers notice, whether casting into creeks, bays,...

Overview The Hotspot Flasher Glow-Blue Large is a trusted choice for salmon trolling, especially in the Pacific Northwest. Built to move with a lifelike kick and darting action, this attractor is designed to catch anglers’ attention and entice strikes with its vibrant glow and...

OverviewThe Hot Spot 584 11-inch Stryper Flasher Red on Red is a purpose-built lure designed to deliver reliable visibility and an inviting water-column profile. In morning light or at muted dusk, the red-on-red palette catches the eye and creates a vivid flash as the...

Expanded trolling reach with the Luhr Jensen Dipsy Diver The Luhr Jensen Dipsy Diver uses a distinctive round shape that enables multi-directional action, letting you steer lures left or right from a single boat. This directional cue helps you cover more water and sample...

Overview The BIGJ DD03902 Mini Diver Disk is a compact, high-value addition to any trolling setup. With a vivid green finish and a 1-3/4" diameter, this disk tucks neatly into your tackle box and helps you maintain precise depth as you explore deeper water....

Experience true realism with the Duel Yo-Zuri R1355-NTS 3Db Jerkbait. Built by Yo-Zuri in Japan, this lure blends lifelike paint, precise movement, and a compact 110mm body to tempt bass, pike, and other predators during both casting and trolling scenarios. Engineered to deliver convincing...

Overview Yo-Zuri brings more than five decades of lure making to the water with the R1369-HGSH 3D Inshore Topknock Pencil. This 125 mm (5 in) model blends a lifelike 3D finish with inshore sighting and sound, crafted to deliver a balanced surface profile that...

Meet the Duel Yo-Zuri 3DB Jerkbait 110 Suspending Clear Pro Blue, a 1/2 oz lure crafted to deliver precise, lifelike action in bass-filled waters. Its minnow silhouette and flat sides promote a natural profile, making it ideal for stop and go retrieves, pauses, and...

Overview Meet the Yo-Zuri 3DB Jerkbait 110 SP, a suspending hardbait that blends a lifelike minnow profile with precise, action-forward motion. Built on Yo-Zuri’s more than 50-year legacy of quality, this lure aims to help anglers fish with confidence by offering realistic appearance and...

Meet the Yo-Zuri 3DB Jerkbait 110, a compact suspending lure built to mimic a thriving minnow with a lifelike presence in the water. Weighing about 1/2 oz and measuring 4 3/8 inches, it blends a slender profile with a subtle wobble that anglers often...

Meet the Yo-Zuri RattlN Vibe Mini 40mm WonderbreadThe Yo-Zuri RattlN Vibe Mini is a compact, versatile lure designed to attract a wide range of fish from perch and crappie to walleye and bass. Its Wonderbread color pattern pairs high visibility with realistic contrast, helping...