The Googan Baits Lunker Log 6in Junebug is a premium soft plastic stick bait designed for finesse fishing. Its supple material and tapered profile deliver a natural, inviting shimmy that feels smooth on the line, helping you dial in subtle take cues without overwhelming...

Overview Meet a spinnerbait built for versatile fishing across varied waters. The War Eagle Custom Lures Painted Head Spinnerbait blends a vibrant chartreuse palette with an epoxy-coated head and dual Willow Leaf blades. This combination creates a highly visible target in stained or muddy...

Overview Meet the GEECRACK Worm Caterpillar 60mm Blue F, a rubber-tuned lure crafted to mimic a lively caterpillar. The material stretches with eight-direction flexibility, producing a natural flow on the surface and a convincing subsurface glide. This design supports a caterpillar-like motion that draws...

The X-Rap Jerkbait 08 in Yellow Perch: Lifelike Minnow Action The X-Rap 08 is crafted to imitate a nimble minnow, featuring a compact, tapered silhouette and a textured translucent body. Prominent scales and a lateral line catch and reflect light, giving the lure a...

OverviewDiscover the XhuangTech 3PCS Soft Crawfish Lures, a three-pack designed to mimic natural crawfish movement in both fresh and saltwater. The hollow bodies sink with purpose and create soft turbulence that catches the eye of following predators. Built for reliability, these lures balance lifelike...

Experience realistic topwater action The Lunkerhunt Popping Frog is engineered to grab attention at the water's surface. Its concave face pushes water, creating popping and spitting sounds that attract bass from nearby cover and open water alike. The Sierra color adds a visual cue...

Shallow Water Bass Ready: Bandit Lures Series 100 Crankbait The Series 100 crankbait from Bandit Lures is a compact 2 inch lipless-style lure designed for skinny water and tight cover. Its 1/4 oz weight pairs with a butyrate body to produce a distinct, subtle...

Overview The Scotty 375 Sure Stop Pro f30 Downrigger Boom is a purpose-built component designed to pair with your downrigging setup. Built with anglers in mind, it emphasizes stability, predictable line control, and dependable performance when you’re working multiple depths. The feel of solid...

Meet the Jackall Deracoup 3/4oz Silver The Deracoup 3/4oz Silver is a compact lure designed to feel balanced in hand and respond quickly to your retrieve. The 3/4 oz weight offers versatility across casting distances and retrieves, while the silver finish reflects ambient light...

Sumo Spoon: A versatile bait spoon built for responsive action The Sumo Spoon from Catfish Sumo is a compact, 1 5/8-inch bait spoon designed to deliver practical baiting power without slowing you down. Its bright white finish and practical size aim to make it...

Overview The Sumo Spoon from Catfish Sumo delivers a compact, field-ready bait spoon designed to maximize bait efficiency and action. At 1 5/8 inches, this single spoon balances weight and motion to support productive days on the water. Crafted with top-quality components, it’s built...

Meet the Yum Lures Money Minnow, a premium soft plastic swimbait designed to handle a variety of fishing scenarios with confidence. The Money Minnow captures a lifelike baitfish profile in a soft, responsive body, offering a natural feel and convincing action that can attract...

Meet the Sumo Spoon Designed for catfish anglers seeking dependable bait-loading and consistent action, the Sumo Spoon blends rugged build with responsive motion. This 1 5/8 inch spoon is built to handle repeated casts, dense bait schools, and long days on the water. Its...

Reaction Innovations SKD-025 Skinny Dipper in Sprayed Grass The SKD-025 Skinny Dipper is a soft plastic lure designed to excel around a variety of underwater structure. In vegetation, you can rig it weedless to glide over grass beds or add weight to swim it...

Overview Designed in collaboration with the legendary Mike Bucca, the Catch Co Baby Bull Shad brings a compact, lifelike swimbait to bass anglers. This lure blends a small, versatile profile with convincing swimming motion, built for durability and repeated use across seasons. Whether fishing...

Overview The Rapala Jointed 13 Yellow Perch lure brings a lifelike baitfish profile to the water, with a jointed body that produces nuanced swimming and a distress-style action. Its versatility lets you fish it from surface to mid-depth, echoing the familiar timing of the...

Overview Introducing a custom collaboration between Catch Co and fishing legend Mike Bucca: the Baby Bull Shad Swimbait in Pearl Bone. This 3.75-inch, 1/2-ounce lure is designed to deliver a convincing, natural feel in the water and on the retrieve. Built with durable ABS...

MagBay Premier 6-inch Tuna Feather Lures — Mexican Flag Meet a time tested offshore lure built for visibility and action. The six inch feather lures carry a bold Mexican Flag pattern that stands out in sunlit offshore water, helping your spread pop in a...

MagBay Premier 6-Inch Tuna Feather Lures Designed for offshore anglers who chase pelagic giants, the MagBay Premier 6-Inch Tuna Feather Lures fuse bold color with a lifelike shimmer. The Purple Black combo catches the eye as it moves through sunlit water and shadowed depths,...

Overview The LIVE TARGET Yellow Perch Crankbait Deep is constructed to mimic a yellow perch with a lifelike profile, color pattern, and subtle motion that resonates with freshwater predators in northern waters. Its deep body is designed to generate a convincing swimming action and...