Introducing NIKKO Hellgrammite 3in Natural 4-Pack Designed to resemble real hellgrammites, the 3-inch baits come in a 4-pack and deliver a lifelike silhouette that can grab a predator’s attention. With a vulnerability‑projecting profile, Nikko's super soft floating material, and an all natural built-in scent,...

Elevate perch fishing with the Lindy Perch Talker 3-pack Meet a compact trio designed to spark perch bites. The Lindy Perch Talker 1/8 oz lures are built for dependable performance in a range of conditions, offering balanced weight, bright color, and reliable action that...

Meet the Rapala RipStop 9 RPS09SNP Sneaky Pete Pewter The RipStop 9 Sneaky Pete in Pewter is built for anglers who value a compact, convincing lure that performs across a range of waters. The pewter finish catches the light and mimics the flash of...

NIKKO Hellgrammite 3-Inch: A Soft Floating Bait that Delivers Realistic Action Experience a new level of realism with Nikko's 3-Inch Hellgrammites. These baits emulate the distinctive profile of a natural hellgrammite, featuring a vulnerability curve and a buoyant core that helps create an enticing...

Overview Discover the BOOYAH Pad Crasher 3-Pack Christie Selects, a carefully curated set of topwater frog lures designed for explosive surface action. This kit brings together all three Pad Crasher shapes from the Elite Series, each finished in Elite Series Pro Jason Christie’s favorite...

Meet the Original Do it Essential Series Worm Oil Circle B Tackle presents the Original Do it Essential Series Worm Oil in a compact 5.5 oz bottle. This crystal-clear, phthalate-free oil is designed for DIY lure makers who want a subtle sheen and easier...

Meet the Yamamoto UNI: A Finesse Core Lure with Realistic Quiver The Yamamoto UNI is engineered to entice bass with a lifelike presence that resonates in subtle strikes. Its urchin-style design features bulbed appendages that actively catch water, creating a convincing shimmer and twitch...

Experience lifelike bass action with the Yamamoto UNI Watermelon W/BLK FLK Designed for finesse anglers who want subtlety without sacrificing bite potential, the Yamamoto Uni offers a lifelike presentation that can lure wary bass. Its urchin style body features bulbed appendages that actively interact...

Yamamoto UNI - Natural SHAD: A finesse lure built for subtle, convincing action The Yamamoto UNI - Natural SHAD is designed for anglers who value subtle, convincing action without a loud profile. Its urchin-style body and bulbed appendages move with the water, inviting bass...

Subtle, lifelike action for finesse bass The Yamamoto UNI - Baby BASS redefines finesse fishing with lifelike movement right out of the package. Its urchin-style body uses bulbed appendages that catch water and guide the lure through gentle pulses you can feel on the...

Introducing the Lunkerhunt Prop Series Propfish Threadfin Designed around two popular freshwater forage species, the Propfish Threadfin blends a soft hollow body with a single Prop system. The surface action it creates is a wake that mimics baitfish breaking the surface, with a subtler...

OverviewThe Lunkerhunt Propfish Shad Gizzard brings two popular freshwater forage species to life with a soft hollow body and a single Prop system. This combination creates a subtle surface churn that mimics baitfish breaking the surface while cutting through and around cover. The streamlined...

Overview The Yamamoto UNI is engineered to entice bass with a lifelike presence, designed around an urchin-style silhouette that carries bulbed, water-catching appendages. Each twitch of the rod tip sets off a subtle shimmer and a believable quiver on the fall, helping the lure...

Overview The 6th Sense Quake 80 lipless crankbait combines a compact 80mm profile with versatile action that bass often key on around grass, structure, and open flats. The lure is built to stay in the strike zone as you cover water, whether you are...

Inshore action with a lifelike profile Meet the Rapala X-Rap Saltwater 10 Pinfish Jerkbait, a purpose-built lure tailored for inshore adventures. Its bold pinfish profile pairs with an aggressive jerking cadence, aiming to mirror a stressed baitfish and spark instinctive responses from popular nearshore...

Overview The Rapala X-Rap Saltwater 10 Mangrove Minnow is a versatile lure built to entice saltwater predators with a lifelike profile and credible action. Designed for estuaries, flats, and mangrove edges, this model aims to attract strikes through a natural presentation and a crisp,...

OverviewThe Rapala SXR10MU X-Rap Saltwater 10 Mullet is a purpose-built lure designed for saltwater anglers who value action, distance, and lifelike detail. This mullet-pattern lure blends a dynamic slash bait action with a translucent body that catches and refracts light as it moves, helping...

Overview Meet the Rapala Ultra Light Rippin' Rap 03 Chartreuse Shad, a compact lure designed for finesse casting and lively underwater action. Its name highlights the ultra-light build and the signature Chartreuse Shad color, crafted to stand out in a variety of freshwater settings....

Compact, confident, and ready to performThe Rapala Ultra Light Rippin' Rap 03 Clown is a small but mighty hard bait designed for precise casting and lively water action. Its 1-1/8-inch body and 1/16-ounce weight keep the lure nimble, making it easy to work from...

Rapala Ultra Light Rippin' Rap 03 Hot Steel Small in size, big on action — the Rapala Ultra Light Rippin' Rap 03 Hot Steel is designed to provoke quick, confident retrieves in a variety of freshwater environments. Its ultra-light framework reduces water resistance, delivering...