Overview Meet the Yo-Zuri RattlN Vibe Mini 40mm Luminescent Perch, a compact lure built to spark action in freshwater environments. Its diminutive size hides a versatile performer that can target perch, panfish, walleye, crappie, pike, and bass alike. The small profile reduces drag and...

Meet the Yo-Zuri RattlN Vibe Mini — a compact 40mm lure crafted to draw in a variety of freshwater targets. Whether you’re fishing open water or drilling for ice, its slender profile, vibrant coloration, and rhythmic pulses offer a versatile option for panfish, perch,...

Meet the Yo-Zuri RattlN Vibe Mini 40mm WonderbreadThe Yo-Zuri RattlN Vibe Mini is a compact, versatile lure designed to attract a wide range of fish from perch and crappie to walleye and bass. Its Wonderbread color pattern pairs high visibility with realistic contrast, helping...

Yo-Zuri Hokuriku Splashing Float: A Trolling Accessory with Side-Planer Capability The Hokuriku Type Right splashing float is designed for trolling use and can also function as a side planer to widen the spread of fishing lines. By helping your lines cover more water, it...

Overview The Yo-Zuri Squid Jig in Luminous Pink measures 3-1/2 inches and is built for stealth and visibility where it counts. By combining Yo-Zuri's H.D. Fluorocarbon with a Disappearing Pink tint, the lure aims to stay subtle in the water while still catching light...

Meet the Yo-Zuri EGI Auri-Q RS squid jig, a compact 1.6-inch lure designed for squid anglers who value visibility, movement, and durability. The luminous red head paired with red feather pectoral fins catches the eye in dim waters, while glow-in-the-dark technology adds a subtle...

Meet the Yo-Zuri Squid Jig Series Egi Aurie RS, a compact sinking lure designed for precise, lifelike action when squid are discerning. At 2 inches long (48 mm), this jig balances a robust build with glow in the dark technology to catch attention even...

Overview Meet the Yo-Zuri Ultra Lens Squid Jig in blue, a 3 1/2-inch sinking lure designed to deliver a lifelike swim and enticing flash. Its translucent belly catches light and creates a holographic shimmer that squid can’t resist as it darts through the water....

Double your invisibility with the Yo-Zuri Squid Jig in Pink, 3 1/2-Inch. This fluorocarbon leader features a Disappearing Pink tint that is virtually invisible in the water. Pink is the lightest shade of red and disappears the quickest, giving you a stealth edge when...

Overview The Yo-Zuri Squid Jigs Series Egi Auri-Q, also known as the RS model, is a sinking squid jig designed for moments when squid prefer smaller prey. With a durable body and an exceptionally strong hook set, this lure aims to deliver reliable action...

Yo-Zuri Squid Mini Aurora: Small Jig, Big Attraction Designed for days when squid prefer smaller prey, the Yo-Zuri Squid Mini Aurora proves that compact can deliver impressive results. At 2 inches, this lure moves with a crisp, darting action that many squid find irresistible....

Overview The Yo-Zuri Squid Mini Aurora Jig is built for times when squid pass on larger prey and prefer a compact, light-catching lure. Its durable body stands up to repeated casts and snaggy texture, while an internal luminescent finish lights up the water column,...

Introducing the Yo-Zuri Squid Ultra Bait Aurora Sinking Jig, a compact lure designed to draw curious squid with a glow that hints at living prey. The 3-3/4-inch profile is finished in luminous purple and pink, catching the eye as it pulses through the water...

Experience a premium line option crafted for serious vertical jigging with Yo-Zuri Super Braid 5 Color. This metered PE braid blends advanced construction with a vivid color system, giving you clear depth cues and smooth line flow during long days on the water. The...

Meet Yo-Zuri Super Braid Blue Yo-Zuri's Blue SuperBraid is engineered to be highly visible on the water, helping you track your line as it arcs across sunlit surfaces or glides through glassy lakes. The blue color isn’t just style—it supports anglers in clear water...

Overview Yo-Zuri Super Braid Yellow is built for finesse presentations and a broad range of North American targets. The bright high-visibility yellow helps you track subtle bites, especially in clear or pressured water where you need to feel the tiniest line movement. What makes...

Overview Yo-Zuri SuperBraid Yellow is crafted for finesse fishing and a wide spectrum of North American species. The bold high-visibility yellow makes the line easy to track above and below water, helping you notice subtle line movement that often signals a bite. Why anglers...

Yo-Zuri Dark Green Super Braid — 300 Yard Spool, 20 lbYo-Zuri presents the Dark Green SuperBraid, a high-performance braided line built to perform in a wide range of water conditions. Available in 4-strand configurations from 10 to 40 lb and in 8-strand configurations from...

OverviewYo-Zuri introduces Dark Green SuperBraid, a versatile four- and eight-strand braided fishing line designed for both freshwater and saltwater use. The natural dark green color helps it blend into murky or stained water, offering a stealthy option without sacrificing strength. This line is built...

Meet the Dark Green Yo-Zuri Super Braid Yo-Zuri introduces a Dark Green SuperBraid on a 300-yard spool, engineered to perform across water types from fast rivers to wide oceans. Available in 4-strand 10–40 lb and 8-strand 50–80 lb configurations, this line is built for...