The Googan Baits GDT-5-GNP Dart 5" in Green Pumpkin is the squad’s take on a soft body jerk bait. With a subtle rod twitch, this lure darts in multiple directions, creating an enticing silhouette and a lifelike glide that bass can’t resist. The water...

Googan Baits GDT-5-GPB Dart 5 Green Pumpkin Blue: A Versatile Soft Plastic Jerkbait The Googan Baits Dart 5" is the Googan Squad’s take on a soft body jerkbait, designed to respond to the smallest twitch of the rod. With a slender, lifelike profile and...

Googan Baits GDT-5-GPU Dart 5 Overview The Googan Baits Dart 5, part of the Googan Squad lineup, reimagines a soft body jerk bait with a nimble, water-ready profile. Its design responds to the lightest rod twitch, producing a darting motion that travels in multiple...

Overview Googan Baits GDT-6-GPB Dart 6-inch in Green Pumpkin Blue is designed to be versatile and reliable on the water. The color combo blends dark pumpkin with blue accents for visibility in varying light and water conditions, making it a practical option for a...

Meet the Krackin' Craw: a versatile soft bait from Googan Baits The Krackin' Craw 3inch Bama Bug is crafted to mimic a crawfish, pairing a lifelike body silhouette with bold pinchers that flare as you retrieve. The result is a strong, rhythmic thump that...

Overview The Googan Baits Krackin’ Craw 3-inch Blue Baby is designed to trigger bites across a wide range of fishing scenarios. Its lifelike crawfish silhouette invites a natural response, while the action is sharpened by deliberate design choices that many anglers appreciate on the...

Overview Meet the Krackin' Craw 3in, a Googan Baits soft lure designed to trigger bites in a variety of setups. The lifelike crawfish body and compact 3 inch size offer a convincing profile that bass may check out as it moves through the water...

Introducing the Googan Baits GKC-3-JUN Krackin' Craw, a 3" Junebug soft bait designed to trigger bites across a variety of bass-fishing scenarios. Its signature features deliver a hard thump and strong vibration, while subtle side-leg movement adds a natural, lifelike feel as it glides...

Overview The Googan Baits GKC-3-NAT Krackin' Craw 3 Natural is a versatile soft bait designed to attract bass with a lifelike crawfish profile and dynamic action. At 3 inches, this bait pairs a textured body with oversized pinchers to deliver both visual appeal and...

Overview The Googan Baits Krackin' Craw is a versatile crawler designed to perform across flipping, pitching, and as a back-end trailer for jigs. In a bold Black Blue Flake, it features a realistic crawfish silhouette and action that can help you cover water efficiently...

Overview In the Googan Baits Krackin' Craw 4-Inch Natural, every feature is tuned for real‑world bass fishing. The natural color and craw-like profile mimic common forage across many lakes, helping the lure blend in while still delivering noticeable action when you move it. The...

Meet the Googan Baits GLL-5-CAL Lunker Log 5 California Craw, a slick, subtle stick bait designed to entice nearby fish with a natural shimmer and believable profile. At 5 inches, this lure sits in a versatile size range that fits a variety of freshwater...

Meet the GLL-5-CIN Lunker Log 5 Designed by the GOOGAN SQUAD — Jon B, Justin, and the crew — this modern take on a classic stickbait blends a slim profile with a responsive, subtle shimmy. The Lunker Log 5 in Cinnamon delivers a natural...

The Googan Baits Lunker Log 5-inch Chartreuse Pepper with Green Fleck is a slender, subtle stick bait designed to feel slick and inviting in the water. The soft plastic delivers a natural shimmy that can catch a nearby fish's eye as it pivots and...

Meet the Lunker Log: Subtle, Realistic, and Ready for VersatilityThe Googan Baits GLL-6-NTC Lunker Log 6-inch Night Club is designed to move with a lifelike shimmer that catches the eye of nearby fish. Its slick, subtle profile glides through water with minimal resistance, inviting...

Googan Baits Mondo Worm Soft Bait is perfect for targeting and catching big bass. Molded with an elongated body to deliver a big profile, this versatile bait boasts a J-shaped tail with a flanged tip, which produces a hyper aggressive action that infuriates big...

Overview The Googan Baits GMW-725-PLM Mondo Worm is a soft bait designed to deliver presence in the water and lure big bass with a bold silhouette. At 7.25 inches, this worm-shaped lure provides a substantial profile that helps you cover water efficiently. The plum...

Overview The Googan Squad Poppin Filthy Frog Hollow Body Bait in Ghost Gill is a soft frog lure crafted for confident topwater action. Its hollow body delivers a lively kick and a responsive feel on each pull, helping the lure glide across surface cover...

Meet Grass Hero Swim Jig: Your Go-To for Weed-Heavy Runs When bass hang out in thick grass, the right lure can open a window to an ambush. The Googan Baits Grass Hero Swim Jig is designed to slip into the heart of dense vegetation,...

Overview When fish linger in dense grass, anglers look for a tool that can reach the strike zone with minimal resistance. The Grass Hero Swim Jig from Googan Baits is built to cut through vegetation on the fall and glide through slop with steady...