Concept TX2: Built for the salt, refined for anglers The Concept TX Gen II reimagines a proven low-profile baitcasting platform for seekers who fish in harsh environments. Its frame combines a hi-tech Cast-Iron Carbon chassis with a reinforced side plate, delivering rigidity that stays...

Meet the Concept Z SLIDE The Concept Z SLIDE expands on the original CZB tech with modern materials and an intuitive magnetic control. Designed for both fresh and saltwater use, the reel in Battleship Grey pairs a 6.8:1 gear ratio with Right Hand Retrieve...

Overview Meet the 13 FISHING Concept Z Slide, a Gen II evolution that blends precision engineering with modern casting control. The Slide magnetic cast control sits in an optimal position for easy thumb adjustments, allowing you to guide your cast with a simple flick...

Elevate your casting with Gen II Concept Z SLIDE The 13 FISHING Concept Z Slide is engineered for versatility and durable performance across both freshwater and saltwater environments. This right-hand retrieve model pairs a 7.5:1 gear ratio with a modern SLIDE magnetic cast control...

OverviewMeet the 13 FISHING Concept Z SLIDE Gen II, a reel that pushes the boundaries of casting control and durable design. Built on the legacy of CZB technology, it blends precision engineering with modern materials to deliver a smoother, more confident cast. The SLIDE...

Meet the 13 FISHING Defy Black 6'7" ML Spinning Rod Giant fish? heavy cover? hell yes. The Defy Black 6'7" ML Spinning Rod draws inspiration from 13 FISHING’s top-tier designs, delivering a level of performance that feels surprising for a mid-range lineup. Each taper...

Defy Black 6'7" Spinning Rod: Precision, Power, Portability Giant fish? Heavy cover? Hell yes. The 13 FISHING Defy Black 6'7" M spinning rod is built to meet those moments with poise. Drawing from elite rods within the Defy family, this model uses a thoughtfully...

Giant fish? Heavy cover? The 13 FISHING Defy Black 6'7\" M Spinning Rod is engineered to meet demanding days on the water. It blends a lightweight, high-tensile blank with a refined taper to deliver crisp presentations and controlled battles when the moment counts. This...

Defy Black 7'4" Crankbait Casting Rod: Precision, Power, Possibility Designed for anglers who chase big fish and navigate tough water, the 13 Fishing Defy Black 7'4" Crankbait Casting Rod offers a blend of finesse and backbone. This model draws on the brand’s high-performance lineage,...

Meet the Defy Silver 6'6" L Spinning Rod The Defy Silver Series from 13 FISHING is crafted to adapt to a wide range of fishing styles without compromising sensitivity or strength. The 6'6" length paired with a light (L) action delivers a balanced feel...

Meet the 13 Fishing Defy Silver 6'6" L Spinning Rod, a versatile tool designed to balance sensitivity and strength for freshwater anglers. Part of the Defy Silver Series, this rod combines a lightweight feel with ample backbone, so you can tackle hard-mouthed species and...

Overview The Defy Silver Series is built to cover the spectrum of finesse and light-tackle fishing. The 6ft 6in ultralight model sits in the sweet spot between sensitivity and backbone, offering precise lure control while remaining strong enough to handle active, hard-mouthed fish. This...

OverviewThe Defy Silver series from 13 FISHING is built to cover a broad spectrum of ultralight fishing moments. The 7'0" UL Spinning Rod in this lineup blends a delicate touch with real backbone, giving you the versatility to present tiny baits and lift rod...

OverviewThe Descent Aluminum Inline Ice Reel from 13 Fishing is built to handle the varied demands of winter lakes. It pairs a fully machined aluminum speed spool with a rugged composite body to deliver confident control when fishing in slush, wind, or low light....

Redesigned for winter angling Meet the 13 Fishing Descent Inline Ice Reel Gen 2. This approachable inline reel blends a rugged graphite frame with modern conveniences, designed to suit a range of grip styles, including pencil and pistol grips. The 2.7:1 gear ratio and...

Overview The Dual Pitch 108 Pencil from 13 FISHING brings a smart, two-channel sound design to a compact walking lure. Built to adapt to changing retrieves, it blends distinct pitches with a streamlined silhouette that catches attention in varying water conditions. This lure emphasizes...

Overview Meet the FreeFall Carbon inline ice fishing reel from 13 FISHING, a standout in the Black Betty lineup nicknamed the George Washington of the group. Designed for hard water anglers, it focuses on precise depth targeting and reliable hookups. The innovative FreeFall Trigger...

Overview Celebrating a decade of ice fishing innovation, the FreeFall Carbon inline reel from 13 Fishing blends precision engineering with tactile handling. The inline design delivers a straight, twist-free fall, helping baits reach the strike zone with minimal resistance. The FreeFall trigger system lets...

Precision depth control with the FreeFall Trigger Meet the 13 FISHING FreeFall Ghost inline ice fishing reel, designed for cold days on the ice. The standout feature is the FreeFall Trigger, which lets you reach precise depths and engage hooks quickly by releasing the...

Precision depth control meets all-day reliability The FreeFall Ghost Inline Ice Reel from 13 FISHING redefines how you place baits on the ice. Its FreeFall Trigger lets you drop to a chosen depth and, by releasing the trigger in the target zone, you can...