Conquer Dense Grass with the Grass Hero Swim Jig When bass and other predators guard thick vegetation, the opportunity to ambush baitfish often hides just beneath the surface. The Googan Baits Grass Hero Swim Jig is built to reach that strike zone on the...

When fishing in dense grass, you want a lure that can reach the strike zone without getting stuck. The Googan Baits Grass Hero Swim Jig in Chartreuse White (1/2 oz) is built to cut through heavy vegetation on the fall and then glide through...

Overview The Googan Baits Grass Hero Swim Jig in Green Pumpkin is built to work through dense vegetation and draw predatory bass from tight ambush spots. The goal is to reach the strike zone quickly and present a convincing baitfish profile as it moves...

Cut Through Dense Grass with Confidence When bass and other predators hug heavy vegetation, you need a lure that can reach the strike zone and still look convincing as a baitfish. The Googan Baits Grass Hero Swim Jig in Sexy Shad 1/2 oz is...

Grass Hero Swim Jig: A Grassy Cover Angling Solution When bass and other top predators stage their ambush in dense vegetation, you need a lure that can slip through the slop and present a convincing baitfish silhouette. The Grass Hero Swim Jig from Googan...

Meet the GRC-ALA Rattlin' Chunk Alabama Craw In the Googan Baits lineup, the GRC-ALA Rattlin' Chunk redefines what a jig trailer can do. Built to pair with back-of-the-boat jigs or Ned rigs, this trailer fuses a bold profile with water-friendly details. It draws inspiration...

Amplify Bass Presentations with the GRC-PRL Rattlin' Chunk Pearl When you’re dialing in a jig or Ned-style rig, the Googan Baits GRC-PRL Rattlin' Chunk Pearl adds a distinctive talking point to your lure lineup. Crafted to emphasize vibration and movement, this trailer is designed...

The Googan Baits GRC-WMR Rattlin' Chunk Watermelon is designed to elevate bass rigs with audible and tactile cues that can increase on-screen excitement on the water. The watermelon color offers high visibility in clear to stained water, helping your jig or Ned-style setup stand...

Elevate your Ned Rig with a subtle, fish-friendly rattle The Googan Baits GRN-BLP Rattlin' Ned in Blue Penny introduces a quiet, internal rattle that comes alive as you retrieve. This 2.75-inch finesse bait keeps a sleek profile while adding a gentle sound designed to...

Googan Baits GRN-CPG Rattlin Ned — Chartreuse Pepper with Green Fleck The Rattlin Ned soft bait from Googan Baits blends a compact Ned rig profile with a built in rattle chamber, creating a subtle clack that travels through water and cover. This design adds...

Saucy Swimmer 3.8 in Sprayed Lettuce by Googan Baits The Saucy Swimmer is a soft plastic lure engineered to deliver lifelike motion right out of the package. Its inline ribs and a boot tail work together to grab water, producing a distinct wagging kick...

Meet the Saucy Swimmer 4.8" — Sprayed Lettuce The Saucy Swimmer is engineered to move with purpose, delivering a lifelike presentation in a range of water conditions. Its inline ribs and a boot-tail work together to displace water in a controlled, inviting way. The...

Overview The Googan Baits GTH-Cal Trench Hawg 6" California Craw is built for anglers chasing trophy bass. This creature soft bait blends a sizeable, attention-grabbing profile with textured detail that invites a strong reaction in the water. Its design emphasizes presence and motion, helping...

Overview The Googan Baits GTH-GPU Trench Hawg 6-inch in Green Pumpkin Purple is built to help anglers cover water with confidence. Its plus-sized silhouette, a fully ribbed body, extra long claws, and multiple side legs combine for a distinct action that generates noticeable vibration...

Overview Meet the Googan Baits Krackin' Craw 3-Inch Watermelon Red Flake, a versatile soft bait designed to trigger bites with a bold crawfish profile. At 3 inches, this lure offers a substantial presence without sacrificing finesse for precise presentations. Built to mimic a live...

Overview The Googan Baits Lunker Log is a 4-inch soft stick bait engineered for a subtle, enticing presence. Crafted from high-quality soft plastic, this lure delivers a natural shimmy that comes alive on a range of rigs—from weightless setups to light jig head presentations....

OverviewMeet the Googan Baits Lunker Log 6" in Black Blue Flake, a slender stick bait crafted from premium soft plastic that delivers a natural, inviting shimmy across finesse presentations. The color mix provides flash and contrast, helping the lure read clearly in both bright...

Meet the Googan Baits Lunker Log 6-inch in Green Pumpkin, a versatile stick bait crafted from premium soft plastic to deliver a natural, lifelike glide beneath the surface. The supple body responds to your rig and retrieve with a quiet yet undeniable presence, inviting...

The Googan Baits Lunker Log 6in Junebug is a premium soft plastic stick bait designed for finesse fishing. Its supple material and tapered profile deliver a natural, inviting shimmy that feels smooth on the line, helping you dial in subtle take cues without overwhelming...

Googan Baits Lunker Log 6in PearlMeet a refined stick bait built for a refined presentation. The Pearl color catches light and blends with natural water tones, while the soft plastic texture offers a natural feel as the bait settles and then pulses on the...