Meet the LIVE TARGET Pumpkinseed Crankbait PS57S102 The Pumpkinseed Crankbait PS57S102 from LIVE TARGET presents a lifelike pumpkinseed profile combined with a precisely tuned swimming action. Its flat-side design and thoughtful build deliver a believable lure presentation across water conditions, helping you present a...

OverviewThe Livetarget Rainbow Smelt Jerkbait in Deep profile is a versatile lure crafted for northern waters where smelt are common. Measuring 4.5 inches, its lifelike silhouette, rainbow pattern, and translucent body are designed to catch attention in a range of light and water conditions....

Overview LIVE TARGET Rainbow Smelt Jerkbait, Shallow is a versatile freshwater lure designed for northern lakes where smelt are common. Its rainbow finish flashes distinctly, helping the baitfish mimic catchable prey. A built-in weight transfer system helps you reach productive zones with controlled depth,...

OverviewMeet the LIVE TARGET Rigged Shrimp, a 4' white soft plastic lure designed to mimic a live shrimp gliding forward through the water. Its compact profile and natural motion help you present a convincing target to a variety of saltwater predators, with a simple,...

Overview The Live Target SDS95MS720 Sardine swimbait is designed for saltwater anglers who value realism and reliable action. The lifelike baitfish profile, paired with a silver/bronze finish and subtle multicolor accents, catches light and mimics natural movements in clear water. Its body geometry promotes...

Meet the LIVE TARGET Sardine Twitchbait in Ghost-Amber, a lure crafted to mirror a sardine darting through the water. Its slender profile and translucent finish catch the light, creating a lifelike shimmer as you pause and twitch the rod tip. When the lure slows,...

OverviewThe LIVE TARGET Sardine Twitchbait Ghost-Natural is a surface lure designed to tempt curious game fish with lifelike movement. Casts deliver a weightless, natural glide that shimmers on the water and hints at a fleeing baitfish just beneath the surface. This lure isn’t about...

Overview The Live Target SFS110MS562 Sunfish swimbait is designed to imitate a bluegill in both profile and color. Its multicolored bronze finish catches light as you reel, inviting confident strikes from freshwater targets. With a balanced 4 3/8-inch length and a compact 7/8-ounce profile,...

OverviewThe Live Target SFS130MS551 Sunfish swimbait is a 5 inch soft plastic lure designed to mirror the silhouette and motion of a sunfish in the water. Weighing about 1 1/3 oz, this lure balances casting distance with a natural feel during the retrieve, inviting...

Overview The LIVE TARGET Sunfish Hollow Body topwater lure is a 3.5-inch, 5/8-ounce bait designed to mimic a juvenile sunfish as it skims the surface. The Florescent Pumpkinseed finish adds visibility on still waters and in backlit afternoons. Built for freshwater fishing, it pairs...

Presenting LIVE TARGET's The Ultimate Frog Stride Bait, a topwater lure engineered to mimic the stride and splash of a frog skittering across the surface. Sized at 2 1/2 inches and weighing 1 oz, this bait balances casting distance with on-water presence. The Floro...

Overview Meet Live Target’s The Ultimate Frog Stride Bait, a compact 2 1/2-inch lure weighing 1 ounce. Finished in albino/white, it is crafted to catch attention across a wide range of water conditions. This versatile bait blends a lifelike profile with a purposeful action,...

The LIVETARGET Ultimate Frog Stride Bait is engineered to mimic a vulnerable frog resting on the water’s surface, ready to burst into motion. Positioned at a precise angle, it reads natural even when still, inviting curious bites from topwater seekers.With a simple twitch or...

Overview Designed to entice a variety of game fish across small lakes, reservoirs, streams, and rivers, the Livetarget Trout Jerkbait blends lifelike trout profiles with a responsive action that can be worked at different depths and speeds. The lure comes in two distinct styles,...

OverviewExperience the LIVE TARGET Trout Parr Swimbait in Gold-Olive, a compact freshwater lure designed to mimic a young trout. The gold-olive color delivers a natural radiance in sunny or overcast conditions, while the streamlined body moves with a lifelike side-to-side glide that can entice...

Live Target TRS131MS712 Trout Parr Swimbait — 5-Inch, Multi-Color Finish Elevate freshwater fishing with a lure designed to mimic a young trout parr. The 5-inch body paired with a 1.25 oz weight delivers balanced casting and retrieves, while the Silver-Olive finish catches light in...

Overview The LIVE TARGET TRS131MS713 Trout Parr Swimbait is crafted to resemble a small parr trout in freshwater habitats. At five inches long with a gold/olive palette, it catches the eye by mimicking natural light and shadow shifts along the water column, giving predators...

Meet the LIVE TARGET Twitch Minnow: versatile, lifelike, and ready for customizable setup Inspired by the slick, injured-minnow profile, the LIVE TARGET Twitch Minnow soft jerkbait brings authentic presence to freshwater fishing. It arrives unrigged, inviting you to tailor its setup to your preferred...

Overview The LIVE TARGET Yellow Perch Crankbait Deep is constructed to mimic a yellow perch with a lifelike profile, color pattern, and subtle motion that resonates with freshwater predators in northern waters. Its deep body is designed to generate a convincing swimming action and...

Meet the LIVE TARGET Yellow Perch Crankbait, Medium Designed for northern waters, this lure is built to entice Smallmouth Bass, Walleye, and Northern Pike with a lifelike perch profile and engaging action. Its compact form aims to deliver a natural presence in the water,...