Introducing the BOOYAH Pikee - Shadtreuse, a purpose-built spinnerbait designed for northern pike and muskies. It blends rugged construction with dynamic action to help you cover water and entice bold bites in a variety of water conditions. At the heart of Pikee is an...

Booyah Pikee Glowtreuse: Ready for the Strike Designed for northern pike and muskie anglers, the Booyah Pikee Glowtreuse blends rugged durability with eye-catching color to help you cover water and trigger bites. The centerpiece is a ultra-tough Vibra-FLX wire frame that resists bending under...

Overview The Booyah Pikee Midnight is built for northern pike and muskie hunters who demand durability and action. From the first cast, the ultra-tough Vibra-FLX wire frame flexes with the strike, standing up to powerful jaws and mouths filled with teeth. The included 12-inch...

Overview The Booyah Pikee Sunfish is built to handle large freshwater predators while delivering dependable action out of the box. With a focus on durability and practicality, this lure combines rugged construction with a setup that’s ready to fish from the moment you open...

Booyah Poppin' Pad Crasher - Fire Tiger When you need noticeable surface disturbance to coax a bite, the Booyah Poppin' Pad Crasher-Fire Tiger delivers. Built around a super-soft collapsible plastic body, this topwater lure creates a lively splash and a steady wake that can...

Overview The Booyah Poppin' Pad Crasher Pumpkinseed is designed for anglers who face challenging surface conditions. Its compact, soft body delivers a lively, responsive action that stands out on the water, even when fish are cautious. Key design features include a super-soft collapseable plastic...

Booyah Poppin' Pad Crasher - Albino Frog When you need more surface disturbance to coax a strike, the Booyah Poppin' Pad Crasher delivers. The Albino Frog finish catches light and stands out on both calm water and rippling surfaces, inviting curious fish to investigate...

Meet the Booyah Poppin' Pad Crasher Jr Dart Frog 2 The Booyah Poppin' Pad Crasher Jr reimagines a favorite Pad Crasher in a compact form, pairing a classic silhouette with a boisterous popping mouth. The downsized profile is designed for easy casting and precise...

The Booyah Poppin' Pad Crasher Jr Night Train 2 redefines the classic Pad Crasher design in a compact size, built to entice bites in tight spots. Its compact silhouette pairs with a boisterous popping mouth, delivering audible and visual cues that stand out on...

Why the Booyah Poppin' Pad Crasher-Kuro Frog stands out When the surface is unsettled and fish look hesitant, this topwater frog lure adds the kind of disturbance that can spark curiosity. The Poppin' Pad Crasher is designed to create a quick, noticeable wake and...

Meet the Booyah Prank: a versatile lure that blends surface action with near-surface swimming The Booyah Prank is designed to deliver two distinct fishing experiences in one lure. Its lipped, cupped mouth creates a water-spitting topwater pop that draws attention on calm mornings and...

Meet the BOOYAH Prank: Dual-Purpose Topwater Popper and Shallow-Running Crankbait The BOOYAH Prank blends two classic lure styles into one versatile tool for bass anglers. Finished in Chrome Black, this one-size lure delivers high visibility and a bold surface profile that performs in a...

Overview The BOOYAH Prank combines two classic bass lures into one versatile option for near-surface fishing. Its lipped, cupped mouth creates a distinct water-spitting pop on the surface, while a shaved back enables a shallow-running crankbait action. A feather-dressed treble hook adds subtle flash...

Meet the BOOYAH Prank, a dual-action lure that blends surface drama with subsurface swimming finesse. Crafted with a cupped and shaved mouth, this lipped popper spits water on the surface, creating visible bursts and bubbles that draw attention from nearby bass. When you switch...

Meet the Booyah Prank-Crushed Bone, a two-in-one lure designed to grab attention and spark interest across a range of fishing conditions. The lipped popper action creates distinctive surface disturbance and spits water, while the shaved back unlocks a shallow-running crankbait profile with a credible,...

OverviewBooyah's Prank-Flashy Momma reimagines the classic spinnerbait with Real Craw matching head and blade-color patterns. This combination creates a distinct silhouette beneath the water and preserves the familiar vibration that bass anglers rely on to locate bites. Paired with premium components and a 60-strand...

Two-in-one lure design for surface bites and subsurface action The Booyah Prank blends classic angling styles into a single, versatile lure built for a range of conditions. Its lipped, cupped mouth is engineered to produce a distinct water spray and surface pop when you...

Compact, Capable, and Built for Clear-Water Action Born in ultra-clear water, the Booyah Shad Blade-Bait Mini Shad proves that small can be mighty. Its compact profile moves just enough water to invite curious strikes while delivering lifelike action at higher retrieve speeds for broad...

Overview The Booyah Mini Shad is a compact lure designed for ultra-clear water where subtlety and detail matter. Despite its small 3/16 oz profile, this lure aims to deliver big-time potential with a true-running action and eye-catching color that shines in bright light. The...

Meet the BOOYAH Super Shad - Golden Shiner, a classic lure that blends lifelike motion with proven on-water performance. Its profile is designed to mimic a school of fleeing baitfish, creating a natural presence as it cruises through the water. This lure pairs a...