Discover the Berkley Fusion Spinning Rod and Reel Combo, a versatile setup engineered for catfish, striped bass, and other freshwater or saltwater game fish. The 7' fusion rod is a durable, two-piece tubular fiberglass design paired with a lightweight reel body that balances easily...

Meet the Berkley Fusion19 Buck Tail Jig with Flicker Shad, a versatile lure designed to pair seamlessly with Berkley Gulp soft baits. Weighing 1/2 oz and measuring about 3 1/2 inches, this jig blends a razor-sharp Fusion19 hook with a full tuft of buck...

Berkley Fusion19 Tube Jig Heads: Precision for Hollow-Bodied Baits Designed for anglers from beginner to expert, the Berkley Fusion19 tube jig heads bring a reliable, versatile option to hollow-bodied jigs. The kit emphasizes precision in every cast, so you can focus on the moment...

Meet the Berkley Sandworm Series This compact 2-inch lure from Berkley brings a vivid Bloody Red hue to saltwater fishing with a lifelike presence that can catch the eye of wary fish. The Sandworm’s defining feature is its 48-leg body, which creates a subtle,...

Meet the Berkley Gulp! SW Sandworm Engineered for saltwater finesse, the Gulp! SW Sandworm is a compact 2-inch soft bait that delivers a lifelike silhouette with 48 legs that ripple in the current. This arrangement helps it track with subtle intent, presenting a believable...

Discover the Berkley G2SQSW2-NP Gulp! SW Sandworm The Berkley G2SQSW2-NP Gulp! SW Sandworm arrives in a compact 2-inch profile finished in New Penny. The soft, flexible plastic carries a subtle, life-like shimmer that responds to water movement as you retrieve. This size is versatile...

Overview Berkley Garj8 Gulp Alive Recharge Juice 8oz is designed to pair with Gulp! and Gulp! Alive! bait, adding a natural scent and subtle flavor that complements the bait’s appeal. The 8 oz bottle is easy to grip and fits neatly in a tackle...

Product overview Meet Berkley GSSM4-NCH Gulp Saltwater Swimming Mullet in Nuclear Chicken. This 4-inch bait blends Berkley’s signature Gulp scent with a lifelike mullet profile designed for saltwater conditions. Each package contains 10 baits, making it convenient for multiple outings and varied rig setups....

Overview Berkley Gulp! 4in Watermelon Pearl is a versatile soft bait designed to broaden your presentation. The water-based formula creates a lifelike feel and scent profile, aiming to attract attention and invite strikes as you fish in varied conditions. Compared with ordinary plastic baits,...

Overview Meet the Berkley Gulp Alive Jerk Shad in Nuclear Chicken Glow. This 5-inch jerkbait arrives ready to move with lifelike action and a scent-rich profile designed to attract wary fish. The bait is 100% biodegradable, offering an eco-conscious option that still delivers durable,...

OverviewThe Berkley GMIG3-FO Gulp! Minnow Grub is a compact 3-inch soft plastic lure designed to mimic the darting motion of a small baitfish. It features Berkley's scent-infused Gulp! formula, aimed at creating a more noticeable underwater profile as the lure moves. The fluorescent orange...

OverviewThe Berkley Gulp Nemesis Pink Shine is a soft bait that combines a realistic minnow profile with a scent driven edge. Its water based dispersion travels through the water, creating a broad aroma field designed to draw curious fish from a distance and invite...

Overview Berkley Gulp Saltwater Chum arrives in a convenient 5-lb bucket, engineered for rapid scent dispersion across a broad range of saltwater gamefish. The formula is biodegradable and ready to use, making it practical for both shallow-water structure and open-water scenarios. Its variegated color...

Experience Berkley Gulp! Sand Crab Flea in New Penny Meet Berkley Gulp! Sand Crab Flea in New Penny, a saltwater lure designed to mimic live sand crabs in both scent and appearance. The 1-inch bait releases a quick, inviting aroma that can travel through...

Enhance your lure with Berkley Gulp! Alive attractant spray Turn ordinary baits into aroma-rich lures with a quick spray from the easy-to-use trigger bottle. The Nightcrawler scent, along with other prey-inspired flavors, delivers a convincing blend of smell and flavor that helps your presentation...

Boost Your Bait with Berkley Gulp! Alive Crawfish AttractantGulp! Alive Crawfish Attractant Spray is designed to add crawfish-inspired aroma and flavor to a wide range of baits. The result is a bait that smells and tastes more natural to fish, potentially increasing your chances...

Meet the next generation of soft plastic bait from Berkley. The Gulp! Alive! Fat Floating Trout Worms fuse a short, fat profile with a scent-rich formula to mimic live prey without the mess of traditional live bait. Designed to float in the right part...

Product overview The Berkley Gulp! Alive Floating Pinched Crawler Nightcrawler 2in is a compact soft bait that combines a lifelike pinched-crawler profile with a scent-infused formula. Designed for freshwater anglers, it pairs a natural worm-inspired silhouette with Berkley's Gulp! Alive technology to deliver action,...

Experience Berkley Gulp! Alive Red Wiggler Angle Worm Bait Designed to echo the look and movement of a real worm, the Berkley Gulp! Alive Red Wiggler Angle Worm is a compact lure that fits neatly on small rigs. Measuring 1 inch and housed in...

Overview The Berkley Gulp! Alive Shrimp and Peeler Crab assortment brings two trusted livebait profiles into a durable, scented formulation designed to perform through long days on the water. Built to endure repeated casts and strikes, these baits offer lifelike action and color options...