Overview The Bill Lewis Rat-L-Trap Magnum is the larger take on the classic Rat-L-Trap lipless crankbait. With a 3.5-inch, 3/4-ounce profile, it targets bigger forage and bigger predators while preserving the tight wiggle and distinctive rattles that anglers trust. The CAJUN'S Chrome color delivers...

Overview The Bill Lewis Rat-L-Trap Magnum is the larger evolution of the classic lipless Rat-L-Trap, designed to tempt bigger prey and bigger species. At 3 1/2 inches and 3/4 oz, it balances casting distance with a compact profile that appeals to aggressive ambush predators...

A bigger Rat-L-Trap for bigger water and bigger fish The Bill Lewis Rat-L-Trap Magnum is the larger variant of the classic lipless crankbait. At 3 1/2 inches and 3/4 oz, it commands attention in water and cuts through thick vegetation, making it a strong...

Meet the Magnum Rat-L-Trap: A Larger Lipless Crankbait That Delivers The Bill Lewis Rat-L-Trap Magnum is a bigger evolution of the classic lipless crank, designed to entice bigger forage and target larger species. At 3 1/2 inches and 3/4 oz, this Magnum version is...

Powerful, versatile predator lure for big forage The Bill Lewis Rat-L-Trap Magnum expands the classic lipless design to tackle larger water and bigger prey. At 3 1/2 inches and about 3/4 oz, this Magnum version carries a bold presence that can entice striped bass,...

Overview Experience lifelike vibrations with the Bill Lewis Lures Rat-L-Trap Mini-Trap. This 1/4 oz lipless crankbait in Chrome/Black Back delivers a tight wobble and sinking action, designed to entice panfish and crappie across varied water conditions. Turn on the Light Tackle action and choose...

Overview Meet the Bill Lewis RB4302 Rocket Bobber Ultralite series, crafted to pair distance with fine bite detection. These rocket bobbers rise quickly on a cast and maintain stability in flight, helping you cover water efficiently while staying alert to even subtle taps. The...

Long-Range Sensitivity for Freshwater Success The Rocket Bobber from Bill Lewis blends precision, anticipation, and practical design to help you present bait where gamefish feed. Whether you are casting from a boat or fishing from shore, this bobber is built to perform in lakes,...

The Bill Lewis Rat-L-Trap has long been a staple in anglers' tackle boxes, and the RT750 variant in Gracie's Goldfish brings color, flash, and dependable action to your next outing. This lipless crankbait pairs a bright, shimmery profile with lifelike vibrations that mimic distressed...

Overview The Bill Lewis SB-57 MDJ Squarebill is a purpose-built shallow water lure designed by bass angling veteran Mark Daniels Jr. It blends a slim, honeycomb-walled body with a responsive circuit lip to deliver a lively wobble that bellows through cover and into the...

OverviewDesigned by Bass Pro Tour veteran Mark Daniels Jr. and refined for shallow-water anglers, the Bill Lewis SB-57 MDJ Squarebill combines responsive action with a value-forward price. Its compact 2.25-inch body and 3/8-ounce heft are tuned for upper water columns, delivering a crisp wobble...

Overview Designed and tested by Bass Pro Tour angler Mark Daniels Jr., the Bill Lewis SB-57 Squarebill is built to perform in tight, sun‑drenched shallow water. Its honeycomb wall construction uses a material that’s 25% thinner yet surprisingly strong, delivering a precise, fluttery action...

Overview of the SB-57 Lifelike Squarebill Introducing the Bill Lewis SB-57 Lifelike Squarebill, a purpose built shallow-water crankbait designed and tested by Bass Pro Tour angler Mark Daniels Jr. Weighing 3/8 oz, this compact lure blends a fast wobble with a lifelike bluegill finish...

OverviewThe Bill Lewis SB-57 MDJ Squarebill Crankbait is built for shallow-water bass fishing and field-tested by pro angler Mark Daniels Jr. Its ultra-thin honeycomb walls create a lively wobble that helps it deflect off cover in tight spaces.Key benefits Honeycomb wall construction makes the...

Overview The Bill Lewis SB-57 Squarebill Crankbait is a shallow-water staple designed and tested by Bass Pro Tour pro Mark Daniels Jr. At 2.25 inches and 3/8 oz, this lure balances a slender body with aggressive action, helping it swim through tight cover with...

Designed and tested by bass pro Mark Daniels Jr., the SB-57 Squarebill is built for shallow water finesse and aggressive reactions. Its compact profile and precise action invite bass to explore, even when cover sits near the surface. The lure blends a lightweight feel...

Overview The Bill Lewis Scope-Stik 100 jerkbait blends classic craftsmanship with modern lure design. Its chrome blue body and orange belly catch light and create a lifelike silhouette that appeals to predatory fish in both freshwater and saltwater. The lure’s moving profile—glide, wiggle, and...

Overview Bill Lewis Scope-Stik 100 is a lifelike jerkbait designed to tempt both freshwater and saltwater predators. Its balanced profile and smooth casting performance help you deliver natural presentations that mimic baitfish at various distances and speeds. Each cast is built for accuracy and...

Overview The Bill Lewis Scope-Stik 100 is a versatile jerkbait designed to deliver lifelike action across freshwater and saltwater scenes. With premium Mustad UltraPoint Triple Grip hooks and a glossy, fish-attracting finish, this lure is built to perform in various conditions. In the distinctive...

Overview Experience lifelike action with the Bill Lewis Scope-Stik 100 Floating Jerkbait in PRO Blue. This adaptable lure brings a natural flick and subtle tail kick that mirrors a fleeing baitfish, helping you present a convincing profile across freshwater and saltwater venues. The finish,...