Overview Meet Berkley Gulp! Alive! Stonefly, a next-generation panfish soft lure designed to mimic the real thing while delivering a strong, lasting aroma in the water. The lifelike profile, combined with a supple texture, creates an appealing presence that can help you stay focused...

Experience the next generation of soft bait Meet the Berkley Gulp! Alive! Stonefly, a freshwater soft plastic lure designed to mimic the real insect with lifelike scent, taste, and texture. The Stonefly's profile mirrors nature to catch the attention of nearby panfish and entice...

OverviewElevate your tackle with Berkley Gulp! Alive! Waxies, a next‑generation soft bait designed to mimic the look and feel of real waxworms. Each piece arrives pre‑soaked in a potent attractant, helping your lure stand out in a busy feeding zone and reach fish from...

Overview The Berkley Gulp! Alive Waxies White is a compact, scent-enhanced bait designed for freshwater panfish. At 1/2 inch in length and packaged in a convenient 2-ounce jar, this waxy lure is easy to rig on light tackle. The durable formula helps keep baits...

Overview The Berkley Gulp! Catfish Dough Bloody Bloody is a 5-ounce dough bait designed to release a strong, natural scent and flavor underwater. Infused with Gulp flavor chunks, it creates a noticeable scent plume that catfish can detect as it drifts through their submerged...

Experience Berkley Gulp! Catfish Dough Bloody Chicken In catfish fishing, scent plays a pivotal role, and Berkley Gulp! Catfish Dough Bloody Chicken delivers a scent-forward approach in a compact 5-ounce pouch. The Bloody Chicken color adds visibility in both clear and stained water, while...

Berkley Gulp! Catfish Dough Bloody Shad: Enhanced Scent for Catfish Angling Experience Berkley’s Gulp aroma in a dough form tailored for catfish enthusiasts. The Gulp flavor chunks are embedded to release a natural bait scent and flavor that helps attract curious catfish. The Bloody...

Overview Berkley Gulp! Earthworm Brown 4-Inch reimagines soft bait with a scent driven design. The brown 4 inch form blends into many fishing environments while the Gulp formula releases inviting aromas in water, creating an enticing trail that can draw curious fish from a...

Meet Berkley Gulp! Extruded Bloodworm in Bloody color, a saltwater soft bait designed to boost scent dispersion and presentation. With a 6-inch profile and durable construction, it blends realism with practical reliability for versatile fishing scenarios. Why anglers reach for this bloodworm Wavy body...

Overview Berkley Gulp! Floating Salmon Eggs in Chartreuse offer a reliable, buoyant option for trout and salmon fishing. These ready-to-use eggs resist drying out and stay on the hook, making presentations easier whether you’re drifting, casting, or rigging with a fly setup. The bold...

Overview Berkley Gulp! Floating Salmon Eggs in Pink bring buoyant, scent-rich appeal to salmon and trout fishing. Designed to stay on the hook and resist drying out, these eggs offer a consistent presentation in varied river and lake conditions. Built on Berkley’s proven Gulp!...

Unleash a next‑gen scent lure The Berkley Gulp! Floating Salmon Eggs White delivers a water‑activated scent that expands the strike zone and invites curious trout and salmon to investigate. Packaged in a compact 0.56‑ounce jar, these buoyant eggs stay visible and inviting as you...

Enhance trout fishing with Berkley Gulp! Floating Trout Worms The Berkley Gulp! Floating Trout Worm in Natural offers a compact, lifelike lure that combines scent with motion to attract curious trout. Its shorter, fatter profile mimics common prey, while the floating design helps you...

Overview Meet the Berkley Gulp! Ghost Shrimp in Chartreuse Belly, a 3-inch soft bait designed to mimic the look and scent of live ghost shrimp. It’s built to deliver a strong scent signature and a lifelike profile that can help entice bites in varied...

Meet Berkley Gulp! Ghost Shrimp Saltwater Bait in Red Belly Shrimp, a 3-inch soft bait designed to mimic live shrimp. Its lifelike detail, texture, and aroma aim to entice inshore bites while remaining durable enough for multiple casts. Realistic design and sensory cues Lifelike...

Inshore lure with eye-catching color and lifelike motion The Berkley Gulp! Ghost Shrimp Soft Bait in Chartreuse Belly brings a bright, high-contrast look to a compact 3-inch profile. The soft, flexible plastic flexes with each retrieve, creating subtle flashes and a natural kick that...

Elevate your saltwater fishing with Berkley Gulp! Ghost Shrimp Step into the next generation of soft baits with Berkley Gulp! Ghost Shrimp. This 3-inch lure is crafted to mirror the look, texture, and aroma of live ghost shrimp, delivering a scent footprint designed to...

Meet Berkley Gulp! Grub 6-Inch Orange Belly Shrimp The Gulp! Grub redefines soft bait performance with extreme scent dispersion, helping to expand your strike zone and entice fish from greater distances. In a bold orange belly, this 6-inch shrimp imitator combines visual cue with...

Berkley Gulp! Hellgramite Black 3in: A Lifelike, Scent-Dispensing Lure for Freshwater Anglers When you reach for a lure that looks and feels like a natural prey, the Berkley GH3-BL Gulp! Hellgramite Black 3in delivers. This soft plastic imitates the shape and movement of hellgramites,...

Reimagine Ice Fishing with Berkley Gulp! Ice Berkley Gulp! Ice introduces a next-generation soft bait designed for the cold, clear hours on the ice. In head-to-head field tests, this scented bait reportedly outfishes live bait and outlasts competing plastics in demanding conditions. The extreme...