OverviewThe Yo-Zuri R1352CSH 3Db Crank 1.5 Squarebill is a compact, high-visibility lure designed to imitate real prey with convincing color cues and depth perception. Measuring 60 mm (2-3/8 in), this squarebill has a balanced profile that lends itself to precise casts and controlled retrieves...

OverviewYo-Zuri has built its reputation on quality fishing lures for more than five decades in Japan, shipping worldwide. The R1353BCL 3Db Crank is a product of that heritage, offering a mid-size, 60 mm profile in a floating lure designed to trigger decisive strikes with...

Yo-Zuri R1353 CSH 3Db Crank 60mm: versatile realism for the on-water moment Yo-Zuri has been crafting quality fishing lures, lines, and leaders for more than 50 years in Japan, earning a reputation for durability and realism. The R1353 CSH 3Db Crank 60mm carries that...

Overview Meet the Yo-Zuri R1353 PBLS 3Db Crank, a compact 60 mm crankbait designed for versatile casting and enticing underwater motion. Built by Yo-Zuri, a brand with more than five decades in Japan, this lure blends precise craftsmanship with an eye-catching profile to help...

Elevate your fishing days with the Yo-Zuri R1353 SSH 3Db Crank Yo-Zuri has built a global reputation over more than five decades for crafting lures that stand up to repeated use and changing conditions. The R1353 SSH 3Db Crank model reflects that heritage with...

Yo-Zuri has built a legacy of quality fishing lures, lines, and leaders for more than five decades in Japan, delivering products that endure and perform across the globe. This heritage informs every detail of the R1353 TM 3Db Crank 1.5 Mr (F) 60Mm 2-3/8,...

Overview The Yo-Zuri R1353-RBB 3DB Crank 1.5 MR is a shallow-water lure designed to draw predatory fish with a convincing wobble-rolling action. Its 60mm body pairs with buoyant construction to help you keep contact with the water as you maneuver around cover. The patented...

OverviewThe Yo-Zuri Rattl’N Vibe Mini S 40mm Multicolor is a compact, high‑car efficiency lure designed to target a wide range of freshwater species. Its slim profile and quick sinking action help you cover water efficiently, whether you’re fishing open water or testing ice holes....

For over five decades, Yo-Zuri has crafted fishing lures that pair realism with reliable action. The R1354-UBT Rattl’N Vibe Mini (S) 40mm is the brand’s compact answer for anglers seeking a believable prey imitation in a small, easy-to-handle package. Realism meets motion in a...

Yo-Zuri Rattl'N Vibe 75mm: A Proven Hard Bait for Diverse WaterwaysYo-Zuri has built a legacy of reliable fishing gear for over 50 years, blending Japanese craftsmanship with modern engineering. The Yo-Zuri R1356-GT Rattl'N Vibe 75mm (3 inches) stands out in the brand’s hard-bait lineup...

Overview Yo-Zuri has been crafting quality fishing lures for more than five decades in Japan, and this lure continues that legacy. The Yo-Zuri R1356-MRRC Rattl'N Vibe 75mm (3 inches) blends a lifelike finish with responsive action to help you cover water and entice predatory...

Overview Meet the Yo-Zuri R1369-BSCL TopKnock Pencil, a compact inshore lure designed to skim the surface with a distinctive, controlled presence. The black and silver finish with chartreuse accents catches light and draws attention, helping the lure stand out in a variety of water...

Overview The Yo-Zuri R1373-RBBH 3DB Pencil Popper is a topwater lure designed to entice surface strikes with a Walk the Dog action. It uses a patented 3D Internal Prism that reflects light in multiple directions, creating eye catching flashes as you work the lure...

Yo-Zuri R1373-RBG 3DB Pencil Popper in Real Bluegill Topwater fishing thrives on a lure that performs with finesse and presence. The Yo-Zuri 3DB Pencil Popper is built to deliver a controlled walk-the-dog action that skims the surface and invites attention from predatory fish across...

Overview The Yo-Zuri R1411-HPBK 3D Inshore Popper is a compact saltwater lure designed for quick starts around cover. Measuring 90 mm (3 1/2 inches) and colored Peanut Bunker, it balances well for shallow-water action along grass flats, oyster bars, and back bays. Its reputation...

Overview The Yo-Zuri R1411-RPCH 3D Inshore Popper is a saltwater hard bait crafted for precise balance and quick starting action around shallow cover. Sized at 90mm (3-1/2 inches) and finished in Real Pilchard, it shines on grass flats, oyster bars, and back bays where...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars or back bays. Yo-Zuri’s patented 3D...

Overview Meet the Yo-Zuri 3D Inshore Popper, a saltwater lure crafted to deliver quick, confident starts around cover. Its design creates pronounced water displacement and a distinct surface pop that can attract nearby predators, especially in busy inshore environments. This lure blends balance with...

Meet the Yo-Zuri R1432-BP Hydro TwitchbaitDesigned for anglers seeking a larger, responsive twitch/glide lure, the Hydro Twitchbait blends a deep-bodied profile with a slow sinking cadence. At 6 inches (150 mm) and about 2-7/8 ounces, it holds a presence in the water that helps...

Product overview The Yo-Zuri Hydro Twitchbait brings a larger, purpose-built profile to the brand’s twitch and glide lineup. Measuring 6 inches and tipping the scales at about 2-7/8 ounces, its deep body is designed for accurate casting and a commanding presence in the water....