The Berkley Gulp! Jerk Shad Firetiger 6in is designed for saltwater anglers who value action and scent in a single lure. The Firetiger pattern delivers high visibility in varied light, while the soft, lifelike body moves with a natural, wavering motion that mimics a...

The Berkley Gulp! Jerk Shad Nuclear Chicken 6in is a saltwater soft bait designed to add lifelike presence to your lineup. Its body combines an erratic dart with a quick glide, suggesting an injured baitfish on the move. The split tail helps create a...

Overview The Berkley Gulp! Jerk Shad is a saltwater soft bait designed to entice fish that suspend or hold in vertical cover. Its lifelike profile and natural, wiggle-swim action help it feel alive in the water, making it a versatile choice for inshore anglers....

Meet Berkley Gulp! Jerk Shad The Berkley Gulp! Jerk Shad is a saltwater soft bait engineered to deliver a lifelike swimming action that attracts target fish in challenging environments. Designed for inshore angling, this 5-inch jerk shad mirrors the movement of natural prey, helping...

Overview Discover the Berkley Gulp Jerk Shad saltwater soft bait in chartreuse. This 5 inch lure combines a lifelike appearance with a natural swimming action designed to attract inshore game fish. The bait is 100-percent biodegradable and built to endure saltwater casting, with a...

OverviewThe Berkley Gulp! Jerk Shad is a 6-inch saltwater soft bait designed to imitate a distressed baitfish with an aggressive quick glide. Crafted from a natural, biodegradable composition, this lure combines eco-conscious materials with a scent-driven appeal that may help entice predatory fish in...

Overview The Berkley Gulp! Jumbo Leech redefines bait durability by replacing live leeches with a synthetic design that remains consistent bite after bite. At 5 inches in length and offered in the 3-Mile Leech color, this bait presents real-looking details, a lifelike feel, and...

OverviewMeet Berkley Gulp! Killer Crawler Natural, a 3-inch soft bait engineered to mimic real prey with a hollow core that delivers lifelike feel and impressive action. It features scent dispersion that is substantially higher than ordinary plastic baits, helping to extend the strike zone...

Gulp! Leech 3-Mile Leech: Durable, Realistic Bait for Freshwater Fishing Meet the Berkley Gulp! Leech 3-Mile Leech, a durable, scent-enhanced bait designed to mimic the size, look, and feel of a real leech. Built to withstand repeated strikes and long runs, it offers a...

Overview Berkley Gulp! Maggot in Natural White offers a lifelike maggot profile in a compact 1-inch form. Crafted to deliver a scent-driven allure, this biodegradable lure aims to mimic real prey while adding an enticing aroma that travels through water. In field tests, anglers...

Overview The Berkley Gulp! Maggot Pink is a 1.5 oz soft bait designed to mimic the look and feel of natural maggots while delivering Gulp! scent dispersion that many anglers notice in crowded tackle boxes. At about 1 inch in length, this pink maggot...

Reimagine your soft bait with Berkley Gulp! Maggot Berkley Gulp! Maggot in natural 1-inch size brings a fresh take to soft bait. Its design emphasizes a generous scent release and a lifelike texture that many anglers find appealing, all without the hassles of live...

Meet the Berkley Gulp! Mantis Shrimp, a 3-inch soft bait designed to maximize scent reach and lure attention in a wide range of water conditions. The Pearl White with Chartreuse accents delivers a bright, lifelike profile that can accompany a variety of fishing techniques,...

Meet Berkley Gulp! Mantis Shrimp New Penny 3inDiscover a saltwater lure that combines a lifelike mantis shrimp silhouette with Berkley’s Gulp! scent technology. The New Penny color provides visibility while maintaining a natural profile in both clear and stained water. At 3 inches in...

Elevate your saltwater fishing with Berkley Gulp! Mantis Shrimp The Berkley Gulp! Mantis Shrimp in New Penny/Chartreuse is a compact 3-inch soft bait designed to mimic real shrimp in both look and motion. Its scent-forward formulation releases attractants with water movement, helping to draw...

Berkley Gulp! Minnow Soft Fishing Bait Smelt 3 Inches Long. Package contains 12 plastic minnows. Color: White Type: Soft Jerk Bait Type Of Water: Fresh

Overview The Berkley Gulp Minnow Grub in black delivers a natural presence in the water. Its slender minnow shape, careful detailing, and soft, responsive body work together to form a lifelike silhouette that can attract predatory fish such as bass, walleyes, and pike. Performance...

Overview Meet Berkley Gulp! Minnow Grub Pearl White, a compact 2-inch soft lure designed to move with natural realism in the water. The Gulp! formula is infused with scent and flavor to catch the attention of panfish and walleyes, providing a compelling alternative to...

Experience a natural presentation with the Berkley Gulp! Minnow Grub in Pearl White, a 3-inch soft bait designed to mimic real minnows in motion, scent, and taste. The biodegradable construction and meticulous detail are built for freshwater predators such as bass, walleyes, and pike....

Product overviewMeet Berkley Gulp! Mud Minnow/Croaker in Nuclear Chicken, a 4-inch soft bait designed to resemble popular coastal live baitfish. The lifelike profile and color pairing offer a natural presence in a range of waters, from clear bays to humid estuaries, helping you present...