Targeted Depth, Realistic Action The Rapala CountDown Elite Minnow Lure is crafted for anglers who want to dial in their depth with confidence. Its controlled sinking action helps you reach specific layers in the water column, making it easier to explore trout streams, bass...

Meet the Rapala CountDown Lure — Size 11 The Rapala CountDown Lure in Size 11 is engineered to reach exact depths with a steady, repeatable cadence. Sinking at a consistent rate of one foot per second, it helps you target 9 to 13 feet...

Meet the Rapala Countdown Lure in Gold Fluorescent Red, a thoughtfully engineered option for anglers who want depth control with a natural, slow rolling action. Built from premium balsa wood and weighted for a steady dive, this lure sinks at a consistent rate of...

Meet the Rapala Countdown Live Brown Trout CountDown Lure, a purpose-built tool for depth-specific fishing. Engineered to help you reach suspended schools, fish near weed lines, or those gliding along bottom structure, this weighted balsa lure supports repeatable depth performance and a distinctive slow-rolling...

Precision depth control with every cast The Rapala Countdown Live Brown Trout lure is built to help you reach target depths consistently. With a hand-tuned swim and a weighted body, it delivers a slow-rolling action that mimics a natural, enticing presentation. This design supports...

OverviewThe Rapala Countdown Magnum 11 Firetiger is built to handle tough saltwater conditions while delivering dependable action. Its vibrant Firetiger coloration combines bright greens with orange accents to attract attention in clear or stained water. The lure’s slow-sinking cadence helps you place it at...

Meet the Rapala Countdown Magnum 14 Firetiger The Rapala Countdown Magnum 14 Firetiger is a purpose-built saltwater lure designed to handle big water conditions while delivering a controlled, natural action. At 5.5 inches, this model combines durability with a lifelike glide, making it a...

Built to endure harsh saltwater conditions The Rapala Countdown Magnum 14 in Gold Fluorescent Red combines a bright, reflective body with rugged construction to stand up to oyster beds, coral edges, and salt spray. Seven coats of protective paint complement PermaSteel hardware to resist...

Overview The Rapala Countdown Magnum 14 Green Mackerel is built for tough saltwater conditions, combining rugged craftsmanship with the trusted Countdown profile. Its slow-sinking, controlled depth action helps you place the lure where predatory fish are likely to hold, from mid-water to near the...

Overview Meet the Rapala Countdown Magnum 14 Redhead, a saltwater lure built to endure the rigors of big-water fishing. At 14 cm in length, this model blends classic Rapala action with a tough, saltwater-ready finish. The redhead hue boosts visibility in varying light and...

Premium Saltwater Lure with Controlled Depth Action The Rapala Countdown Magnum 14 in Silver Mackerel is built to endure the rigors of big water, with seven coats of paint for lasting shine, rust-resistant PermaSteel hardware, and a securely attached lip that stands up to...

Meet the Rapala CDMAG14S Countdown Magnum 14 Silver, a rugged saltwater lure designed to withstand the rigors of big water. Built to endure oyster shells and coral, it pairs durable construction with trusted Rapala craftsmanship. Its clean silver finish attracts offshore and inshore bites,...

Overview Rapala Countdown Magnum 18 Silver is engineered for serious saltwater use. The lure features a glossy silver finish that flashes as it moves, a reinforced lip designed to withstand oyster shells and coral, and seven coats of paint that resist chipping in demanding...

Designed for big-water anglers, the Rapala Countdown Magnum 22 in Green Mackerel blends classic lure craft with rugged saltwater durability. This 9-inch model is built to endure the rigors of ocean fishing while offering reliable depth control that helps you target the water column...

Rapala Countdown: Precision Depth Targeting When depth control matters, the Rapala Countdown provides a dependable way to place your lure at a specific depth with every cast. It sinks at a steady rate of one foot per second, turning depth targeting from guesswork into...

Overview The Rapala Crush City Mooch Minnow 3 is a compact, lifelike minnow lure designed for freshwater anglers. With a 3-inch profile and a Green Pumpkin Chartreuse Pepper finish, this lure combines natural cues with a splash of brightness to catch attention in a...

Overview The Rapala Crush City Mooch Minnow 3 Perch CCMMN35P delivers a compact, lifelike minnow profile designed for freshwater anglers who value realism and versatility. As part of the Crush City collection, this lure blends a small forage-fish silhouette with perch inspired color cues...

Meet the Rapala CrushCity Bronco Bug The CrushCity Bronco Bug is a 4 inch soft plastic bass lure built to deliver subtle, lifelike movement as you work it through cover and along structure. With hinged arms and a segmented body, this creature bait creates...

OverviewMeet the Rapala CrushCity Cleanup Craw, a 3.5 inch soft plastic crawbait built to deliver lifelike craw action in every retrieve. The claws flap with a natural rhythm and the profile mirrors a true crawfish, providing enticing movement for bass on jigs, Texas rigs,...

Rapala CrushCity Freeloader Swimbait Minnow Discover a soft plastic swimbait that brings a convincing baitfish presence to your tackle box. The CrushCity Freeloader mimics the needed profile of shad and minnows, offering a natural look and responsive movement that can entice bass and walleye...