Meet the Yamamoto 4-inch YAMA Craw / FIRE Craw Engineered for finesse and versatility, the Yamamoto 4-inch YAMA Craw and its Fire Craw variant fuse soft, buoyant material with forward-thinking design. Built around the new Mega Floater Formula, this crawbait is designed to float,...

Overview The Yamamoto 4\" ZAKO / FIRE Craw trailer arrives in a convenient 6-pack, designed to complement small-bladed jigs with a compact, crawfish-inspired profile. This size upgrade responds to consistent feedback from pros and everyday anglers who wanted a trailer that fits tighter presentations...

Yamamoto 5 inch Fat Senko in Green Pumpkin Blue (10 Pack) Discover the timeless appeal of the Yamamoto Fat Senko, a staple in soft-plastic fishing lures. In Green Pumpkin Blue, this 5 inch stickbait combines a natural silhouette with a supple feel that responds...

Yamamoto 5" D-Shad / Smallmouth Magic — 7 Pack The Yamamoto 5" D-Shad / Smallmouth Magic reimagines a classic soft-body jerkbait with added mass and a distinctive tail that delivers bold, paced action. The lure feels substantial in hand, and that presence translates to...

Discover the Yamamoto 5" Fat SENKO / Baby Bass (10 Pack) The Yamamoto 5" Fat SENKO is a modern classic in soft‑plastic bass fishing. As the full‑size 5‑inch version of the original Senko, it offers a forgiving, buoyant body that stays active in water...

Meet the Yamamoto 5-inch SENKO Watermelon with Large Black FlakeThe Yamamoto Senko stands as a cornerstone in bass angling, celebrated for its original soft plastic stickbait design that has shaped countless days on the water. This 5-inch version in Watermelon with Large Black Flake...

Overview The Yamamoto 5" Senko embodies a benchmark soft bait that helped redefine bass fishing. It offers a subtle, natural feel in the water and a dense, salt-impregnated body that helps it sink smoothly and hold position without abrupt motion. Available in a broad...

Yamamoto 5" SUPER GRUB FIRE CRAW (20 PACK)

Elevate your finesse game with the Yamamoto 5" Thin Senko The 5" Thin Senko is the slender cousin of the iconic Senko, designed for anglers who want a lighter, more streamlined profile without losing the familiar Senko feel. The green pumpkin color with purple...

Yamamoto 5' Senko in Watermelon with Black & Red Flake — a must-have soft plastic stickbait with a slow fall and irresistible shimmy that attracts bass in diverse conditions. Perfect for weightless, wacky, Texas-rigged, or jig head presentations. Comes in a 10-pack.

Rethinking a soft-plastic classic The Yamamoto D-Shad reimagines a familiar soft-plastic jerkbait with a denser profile. Heavier than traditional designs, it supports aggressive action while remaining controllable across the water column. This balance makes fast retrieves productive and keeps options open for varying depths...

Meet the Yamamoto 5inch D-Shad Swimbait The D-Shad reimagines a classic soft plastic jerkbait. Heavier than a typical soft bait, it invites bold action while letting you fish across the water column with ease. When paused, it sinks with a natural wobble, mimicking a...

The Yamamoto 5-inch Fat Senko Tilapia Magic in a 10-pack represents a modern classic in soft plastic fishing lures. The Fat Senko profile is known for its simple, effective action, delivering a subtle glide that can entice bites across a range of waters and...

The Yamamoto 5 inch Fat Senko Watermelon Pepper 10-pack brings the iconic original soft plastic bait to your tackle box. Known for its timeless design and dependable action, this color combo stands out with a bright watermelon pepper finish that catches the eye in...

Overview The Yamamoto 5" Pro Senko Soft Bait reimagines the classic Senko worm with a slimmer profile and a tapered tail, delivering a distinctive action that many finesse anglers seek. The redesigned head eases rigging on shaky heads or with screw-in bullet weights, expanding...

Overview The Yamamoto 5'' Senko / Boujee Blue in a 10-pack brings the classic soft-plastic stickbait to your tackle box with a color that stands out in many waters. The iconic Senko profile has guided anglers for years, offering a balanced, easy-to-present action that...

OverviewDiscover the Yamamoto 5'' SENKO / HOUDINI TOO in a convenient 10-pack. This classic soft plastic stickbait offers a compact, easy-to-handle option that many anglers reach for when they want a dependable presentation. Each lure clocks in at 5 inches, giving you a versatile...

OverviewThe Yamamoto 5" Senko in blue with a large black flake brings together the iconic original design with a color pattern that catches the eye in a range of water conditions. The Senko’s familiar, soft-plastic profile is built for dependable action that many anglers...

Product snapshotThe Yamamoto 5 inch Senko Clear with Black and Red Flake is a timeless soft plastic stickbait that has earned a respected place in many tackle boxes. The 5 inch body is transparent, accented with distinctive black and red flecks that catch light...

A trusted classic with modern versatility The Yamamoto 5" Senko Green Flash is a staple in many anglers’ tackle boxes. Known for its familiar silhouette and dependable action, this original soft plastic stickbait continues to set a benchmark for soft baits. The Green Flash...