




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Concept A Gen II is more than a reel; it's a workhorse designed to keep pace with demanding days on the water. The Bulldog Drag system delivers up to 25 lbs of stopping power, providing confident control when big trophies bite.
Built around an H.A.M. Japanese Hamai cut hardened brass drive gear and an HD Aluminum Frame treated with Ocean Armor 2, this reel pairs strength with corrosion resistance for both freshwater and saltwater use. The lightweight, palm-friendly profile increases line capacity by about 25% without making the reel larger, helping you reach longer casts and manage heavier line setups.
Attention to detail shows in the Gen II design: a Railed Clutch Cam, Gen II Line Guide, and Water Channeling Design help keep everything aligned and smooth. Unique 13 Fishing features include the Arrowhead Line Guide for precise line tracking, Beetle Wing Rapid Access Side Plate for quick maintenance, and a KeepR Integrated Hook Keeper for easy storage between casts. A Low-Friction Braking system lets you fine-tune adjustments for a wide range of lure weights.
In the palm, you’ll feel the difference: a precise, whisper-smooth retrieve, crisp gear engagement, and reliable drag that responds when you need it. The reel ships ready for tournament-level days but remains a practical partner for everyday fishing, offering durability you can rely on across season after season.
Two quick lists to help you compare at a glance:
Whether you are dialing in a finesse offshore jig, cranking a deep-diver, or fishing a tournament pattern, Concept A Gen II offers a blend of power, precision, and practicality. It’s designed to be a dependable partner from your first cast to bagging a trophy fish—without promising outcomes, but with the potential to enhance your fishing experience.
Q: What makes the Concept A Gen II stand out among baitcast reels?
A: A tough, precise platform with Bulldog Drag, hardened brass gears, and advanced line guides designed for reliable freshwater and saltwater use.
Q: Is this reel suitable for tournament fishing?
A: Yes, it offers smooth multi-bearing operation, adjustable braking, and ample line capacity suitable for day-after-day competition days.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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