




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Concept A Gen II is the trusted partner for anglers who demand dependable performance across fresh and saltwater. Built around a precision-engineered HD aluminum frame with Ocean Armor 2 treatment, it resists corrosion and delivers a solid, confident feel in hand. The drivetrain uses H.A.M. Japanese Hamai-cut hardened brass drive gears and a 25 lbs Bulldog Drag system to offer steady, tournament-ready stopping power. The ultra-low palm profile accommodates 25% more line capacity without increasing the reel’s overall size, giving you more control over lure presentation and retrieval. Signature design touches—Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, and KeepR Integrated Hook Keeper—combine with a low-friction braking system to create smaller, more precise adjustments for a range of lure weights.
Designed for day-after-day fishing, Concept A Gen II aims to perform under pressure with smooth line flow, reliable drag, and easy access to adjustments. The combination of materials and patented features supports consistent performance across a variety of lure weights and fishing styles.
In real-world sessions, the ready-to-go setup helps you stay focused on technique, whether you’re casting long distances or slow-rolling around structure. The 6.8:1 gear ratio balances fast retrieves with the torque needed for heavier lures, while left-hand retrieval keeps favored setups efficient for right-handed anglers.
If you’re chasing trophies in saltwater or chasing consistency in freshwater tournaments, Concept A Gen II offers options that may help you adapt quickly to changing conditions, without promising results.
Q: What makes the Concept A Gen II suitable for day-long fishing sessions?
A: Durable H.A.M. brass drive gear, a 25 lb Bulldog Drag, and refined braking deliver steady, confident performance across many lure weights.
Q: Is this reel built for both freshwater and saltwater use?
A: Yes. Ocean Armor-treated aluminum frame and corrosion-resistant bearings support versatile use in varied conditions.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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