




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Apex Elite blends rugged strength with refined sensitivity. Built around a high-strength aluminum frame, this reel delivers lightweight durability without compromising power on long days by the water.
In hand, its balance feels natural, and its performance on the cast is noticeable. The 12+1 ball bearing system smooths each motion, reducing friction for effortless casting and crisp, responsive retrieves.
The externally adjustable 270-degree Mag Brake lets you tune braking force to match your lure, wind, and target distance. With careful setup, you’ll experience smoother casts and fewer backlashes across different spots and techniques.
Designed for versatility, the Apex Elite pairs a deep V spool with a 7.3:1 gear ratio to balance speed and torque. The reel’s construction supports strong, controlled line management, whether you’re pitching into tight cover or dialing in long, accurate passes. A 3-year warranty adds peace of mind for long-term use.
Real-world use scenarios include guiding lines along docks, working lures through structure, and maintaining steady power when cranking through deeper targets. The Apex Elite is built for anglers who value speed, control, and dependable performance in a single reel.
Q: What is the gear ratio of the Ardent Apex Elite Baitcasting Reel?
A: The Apex Elite features a 7.3:1 gear ratio, balancing speed and torque for versatile casting.
Q: Is this reel suitable for beginners or experienced anglers?
A: Designed for serious anglers with refined features, it supports complex setups yet remains approachable with practice.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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