




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Monofu line from Bassday is born from a maker’s conviction: lure design should blend beauty with practical performance. The 50S model in Red Gold embodies this balance, offering a lure that feels like a crafted piece of jewelry yet behaves with confident, predictable action on the water. It’s the kind of lure that invites closer inspection and steady retrieval, turning moments near the surface into potential memories.
The goal behind Monofu is clear: a lure that swims tightly and casts cleanly, while maintaining visual appeal that draws attention. The 50S achieves this through a thoughtfully proportioned body and a balance that supports steady tracking, even when line tension shifts during a retrieve. The result is a lure that can feel just right in your hand and in the water, allowing you to focus on your rhythm rather than your gear.
Holding the lure evokes a sense of craftsmanship, with clean lines and a finish that suggests attention to detail. The design respects the idea of a small baitfish, giving the Monofu a lifelike presence as it moves through water. This beauty isn’t just for show; it complements a practical action that can help the lure track with intention during a varied retrieve. Visual appeal and performance work together to create a lure that can be compelling to fish while remaining approachable for anglers who value balance and control.
Note that benefits are presented as possibilities, not guarantees. Anglers may experience easier pacing, steadier casting in moderate conditions, and a convincing swim during different retrieve cadences. The Monofu 50S is built to align with a diverse fishing style, whether you prefer a steady roll, a tight twitch, or a pause-and-go cadence that emphasizes its silhouette and motion.
Inspired by the pursuit of beauty in lure modeling, the Monofu 50S aims to honor both aesthetics and essential performance traits—balanced action, reliable flight, and a silhouette that stands out. It’s a lure designed for anglers who appreciate a thoughtful combination of form and function, and who want to explore how a well-made lure can support a range of fishing scenarios.
Q: What makes the Bassday Monofu 50S suitable for lure fishing?
A: The lure combines tight swimming and stable flight with a balanced profile for confident retrieves.
Q: How should I view the listed features and benefits?
A: Benefits are presented as possibilities to enhance your fishing experience, not guarantees.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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