

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Designed by pros Gary Parsons and Keith Kavajecz, the Berkley Flicker Minnow Prime Time freshwater crankbait has tournament-tested credentials for anglers aiming to catch more fish. Its unique body design pairs with a precise dive curve to place the lure in the strike zone quickly while delivering maximum flash and tail action. Available in Prime Time color, the lure mirrors a realistic minnow, helping predatory fish detect and commit to the lure as it darts and glides through the water.
Realism and versatility define this crankbait. The size and profile imitate a real minnow, making it appealing to a wide range of freshwater predators. As you retrieve, you’ll notice a strong side flash and tight tail wobble that can stand out in turbid water, near structure, or around cover where fish often lurk.
Durable construction supports rugged use. When a fish bites, the Fusion19 hooks promise sharp penetration and solid holding power through tough fights. The lure’s 1/2 oz weight and 4 1/2 inch length enable accurate casts and crisp retrieves, while a typical depth range of 18–23 feet (about 5.5–7.0 meters) gives you options for mid-water encounters. The Prime Time color adds a lifelike flash that can help you match local forage as conditions change throughout the day.
Anglers often choose Prime Time and other premium colors to suit water clarity and forage availability. For best results, begin with a steady retrieve to maintain consistent depth and action. If fish show interest but don’t commit, try brief pauses or short twitches to provoke follows and strikes. Depth and action may vary with line choice, boat speed, and retrieve cadence, so adjust to the day and location without overthinking every cast.
With a robust design and pro-level tuning, this lure is built to endure season after season of freshwater fishing. While no lure guarantees a bite, the Flicker Minnow Prime Time aims to offer consistent, versatile performance across varied conditions.
Q: What makes the Berkley Flicker Minnow Prime Time stand out?
A: Its realistic minnow profile, fast diving action, and Fusion19 hooks aim to help you reach the strike zone efficiently.
Q: How should I fish with this crankbait for best results?
A: Cast, retrieve at a steady pace, and add brief pauses or short pops to provoke strikes in varying conditions.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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