

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Berkley Flicker Minnow Purple Flash is a freshwater crankbait engineered by top pros and tournament tested to help anglers catch more fish. Designed with a realistic minnow profile and a distinctive diving action, it covers water quickly and delivers vibrant flash that imitates real baitfish on the move. The lure blends a compact body with a proven swim curve, helping you reach feeding fish faster while presenting a natural tail action that predators notice.
Every detail is crafted to maximize the moment a fish bites. The Purple Flash color options enhance visibility in stained or clear water, and the lure’s size and profile are tuned to resemble a common forage species. When a strike comes, the Fusion19 hooks are built for penetration and holding power, even in spirited fights.
Product specifications tell a clear story: the lure weighs 1/3 oz, measures 3 1/2 inches, and runs with a depth range of approximately 5.5 to 7.0 meters. The Purple Flash color is designed to stand out in varied light and water conditions, helping you maintain a visible presence as you retrieve.
In practice, the Flicker Minnow is a versatile tool. Use a steady retrieve for a steady, fishing-friendly glide, or introduce a pause and slight wiggle to provoke tempted bites. The design encourages a tail-heavy action that mirrors a real minnow in motion, inviting aggressive strikes from predatory species.
Consider water depth, structure, and water clarity when choosing retrieval speed. The lure’s 18 to 23 ft swimming window makes it suitable for mid-depth ambush spots, rocky ledges, and weed edges. Color choice, including Purple Flash, can complement natural forage patterns in your local water.
The Flicker Minnow Purple Flash combines a premium build, an effective dive curve, and a realistic profile to offer a compelling option for freshwater fishing. While results vary, anglers may experience more consistent bites, quicker presentation to fish, and reliable hook exposure thanks to Fusion19 hardware. This is a tool built on the belief that smart design and careful craftsmanship can help you enjoy more moments on the water.
Q: What makes the Berkley Flicker Minnow effective for freshwater fishing?
A: Its diving action, realistic minnow profile, and Fusion19 hooks entice bites and hold through fights.
Q: What are the size and color options for this lure?
A: The lure is 1/3 oz, 3 1/2 in, Purple Flash, with other premium colors available to match the hatch.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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