

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Gulp! Alive! Fish Attractants deliver a culinary-inspired scent and flavor that make your bait feel more 'alive' in the water. This 8-ounce spray is infused with a bold garlic note alongside a range of prey-inspired scents, designed to spark curiosity and invite strikes from nearby fish. The result is a more immersive presentation that anglers can control on the go, whether they’re casting soft plastics, hard baits, or live bait.
What sets Gulp! Alive! apart is how the formula travels through the water. The liquid scent disperses quickly, creating a subtle scent cloud that can expand your strike zone and help your lure stand out from the crowd. While scent alone isn’t a guarantee, many anglers notice increased attention around treated baits, especially when conditions favor aroma over visibility alone.
Picture a dawn drift along a weed edge or a shallow flat where fish cruise just out of visual reach. A quick spray can refresh the scent on your lure or live bait, helping it cut through early-morning activity and attract bites when visibility is limited. On deeper structure or in slightly stained water, the scent cloud can help your presentation register with more passing fish, even if your lure isn’t the brightest under the sun.
During a day on the water, you might switch scents to align with local prey or seasonal patterns. The garlic note paired with a chosen scent profile gives you a flexible tool to tailor your approach to different species and water conditions, without changing rigs. This can be particularly useful when you need to adapt quickly to evolving bite signals or when fishing multiple rigs in a single outing.
Q: What scents are available for Berkley Gulp! Alive! Attractant Spray?
A: Available in crawfish, herring, minnow, nightcrawler, and other prey-inspired scents to match species and conditions.
Q: How do I use Berkley Gulp! Alive! Attractant Spray?
A: Spray lures, soft baits, or live bait with a quick stream to coat surfaces evenly.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Thanks for subscribing!
This email has been registered!
| Product | SKU | Description | Collection | Availability | Product type | Other details |
|---|