

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Discover a soft bait that blends natural appeal with modern scent science. Berkley Gulp! Mud Minnow/Croaker in Pearl White is a 4-inch bait designed to echo coastal live baitfish while releasing a potent aroma that persists in water. The Gulp! formula has evolved over 15 years to offer scent dispersion that far exceeds traditional plastics, creating a larger strike zone and inviting bites from curious fish even in challenging conditions.
In field testing, the natural formulation has shown strong performance in head-to-head comparisons with live bait across varied setups. While results can vary by day and species, anglers may experience more bites when the lure is presented with patience and proper technique. The 4-inch body paired with Pearl White offers a clean silhouette that can work well in both clear and lightly stained water.
Key benefits at a glance:
Note: The Berkley Gulp! lineage emphasizes reliability and repeatable action. With 15 years of evolution behind this lure, Berkley continues to refine a classic soft bait for anglers seeking more opportunities on the water.
Q: What makes Berkley Gulp! Mud Minnow different from standard soft baits?
A: Its scent-rich formula disperses odor up to 400x more than standard plastics, creating a larger strike zone and attracting fish from farther away.
Q: What rigging options work best with the Gulp! Mud Minnow?
A: Ideal for all rigging options; use on jig heads, drops, or Carolina rigs to maximize scent dispersion and natural motion.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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