




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Berkley PowerBait MaxScent The General reimagines a classic stick bait with modern scent technology. At 4 inches (10 cm), this soft plastic stick worm combines a familiar profile with Berkley’s MaxScent formula to create a lure that feels like a natural extension of your rig. Designed to be versatile in the water, The General offers a slow, controlled fall paired with a subtle shimmy that bass can’t ignore, especially when hung in the right conditions. The product is offered in multiple sizes to match your preferred approach and local water clarity.
Whether you’re fishing in clearer depths or around structure, The General is designed to be adaptable. Its scent-enabled profile can help extend the window of opportunity when bass are selective, while the slow fall and constant action keep the lure within a strike zone for longer periods. This makes it a practical choice for anglers who need a reliable, easy-to-rig option that can be varied to suit different conditions.
The General blends a soft plastic stick bait form with Berkley’s MaxScent technology to deliver a scent-release experience that complements the classic stick profile. It’s available in multiple sizes to accommodate preference, water depth, and fishing style. For anglers focused on multi-rig versatility and realistic presentation, The General offers a scent-enhanced option that stays true to a familiar bass-catching approach while integrating modern science-backed enhancements.
Green pumpkin remains a traditional, widely effective hue, particularly in stained or moderate-clarity water. The matte texture helps the lure cut through subtle glare, while the realistic surface texture mirrors the feel of real forage. Consider pairing with a matching jig head or weights to control fall rate and keep the bait in the strike zone longer.
Q: What makes Berkley PowerBait MaxScent The General effective for bass?
A: The formula combines proven scent dispersion with a classic stick bait profile to attract bites and widen the strike zone, based on Berkley’s lab-tested design.
Q: How can I rig The General for different bass fishing setups?
A: It can be rigged wacky, Texas, Carolina, or shakey head to adapt to various conditions and fish behavior.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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